product stories wacarra yeomans, director of creative services december 8, 2015 1
TRANSCRIPT
Product Stories
Wacarra Yeomans, Director of Creative ServicesApril 21, 2023
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AgendaWhat we heardDynamic contentCompelling product stories
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What we heard— Currently sending 4 creative versions of every campaign for
segmentation— Looking for guidance on imagery to enable dynamic content— Can only offer products at full-price, need a way to show the
value from the inbox
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AgendaWhat we heardDynamic contentCompelling product stories
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REI: Brooks FPIDynamic Content
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—Same primary message to entire list
—Women’s version featuring sports bras
—Default received Fitness Watches
—Both received Outlet banner
REI: NewsletterDynamic Content
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—Majority of content the same across segments
—Preferred store address – dynamic personalization module
—Outdoor school class - dynamic personalization module
—New store hiring – dynamic banner (in file 2)
Animoto WelcomeDynamic Content
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AgendaWhat we heardDynamic contentCompelling product stories
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REI: FlashbackCompelling Product Stories
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—Marketing drivenproduct story
—Animation to sell features
Burton: Sidescroll CampaignCompelling Product Stories
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Thanks!Wacarra YeomansDirector, Creative [email protected]
Tonja StottCreative Director, [email protected]
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