production management marketing plan 3l torch light manufacturer edward 10110137 paulus 10110269
TRANSCRIPT
Production ManagementMarketing Plan3L Torch Light Manufacturer
Edward 10110137Paulus 10110269
Background
3L Torch Light Manufacturer are a company that produce a unique torch light that can glow in the dark during black out by the help of Phosphor.
“How did you find your torch light in the dark?”
Market AnalysisThe first “Whole” body torch light
that has a Glow in the darkBetter improvement Stylish
Business ObjectivesTo help people in rural country
side or area that have not being reach by the electricity when there are a lot of black out
Brand NetworkingHelp elderly to find their torch
lightProfit
Key StrategyWe are going to market our
product by sell it at the electric store / household store
We are targeting the area that often get black out, usually in sub urban area and outside java island (rural area)
UniquenessCheaper
Steps To Achieving Your ObjectivesFirst step are to offer our product to
the electronic and household store at Ambon in 5 districts that have approximately 4 Villages through the distributor channel in Surabaya.
Second step register the brand and product copyright
Third step promote our product by using media Advertisement and other printed advertisement.
Proposed Budget
Rp.5.000.000,00 Start up Capital, now increase to Rp.28.000.000
For marketing: Rp.3.500.000 Advertisement Brochure Business Card Personal Website
BEPRp. 5.000.000,00 : Rp. 17.000
(Hpp per unit) = 294 UnitsWe need to sell 294 Units to get
the BEPNet Profit 294 x Rp 18.000 =Rp 5.292.000,00
TimingWe increase our production
capacity when the rainy season come, because usually in rainy season there are many black out cases in all around Indonesia, either due to electricity repair or genuine black out due to lack of power.
Thank you
“Here I am”