prof. remigio de ungria's downloadable template for hyper2 plans
DESCRIPTION
Dowloadable Template for 20 Year Highly Personal High Performance (Hyper2) Marketing Plan Used in Ateneo Graduate School of Business (AGSB) marketing management classes coached by Prof. Bong De UngriaTRANSCRIPT
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This downloadable template is best used together with
2 files: Student’s guide and vCoach Sample.
Click on this link to access these files…http://www.josephdeungria.com/2011/05/strategic-marketing-by-prof-de-ungria.html
Author’s Note
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Mandatory Elements for
Highly Personal, High Performance
20 Year Marketing Plans
1. Cover Page with theme + USP
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Brand Launch
6. Free for All
7. Compare now vs. 20 Years
8. Milestones for Winning
Your blog address
Grand Slam Finals
20 Year High Performance, Highly Personal
Marketing Plan for vCOACH Bong
Bong De UngriaJanuary 2011
Sample Execution: Cover Page
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Grand Slam Finals
20 Year High Performance, Highly Personal
Marketing Plan for vCOACH Bong
Bong De UngriaJanuary 2011
Sample Execution
Annotations
1. Theme = Wimbledon2. 1 Word Descriptor or USP (Unique Selling Proposition)=3. Visual Image of your brand= Coach with eagle and racket & ID pic
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High Performance, Highly Personal
Hyper-Road to the Grand Slam Finals
A. Daily Rounds
– Vision/ Mission
– Roles/ Strokes
– 12 Point Game Plan
– Match Statistics monitoring
B. End in Mind
vCoach- Vision driven consistent achievement
Sample Execution: Outline
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I align daily…
VISION/ MISSION
My purpose in life is to use daily my God-given
technical, marketing and communication
talents to vCOACH people to continuously
improve and balance their quality of life in a
competitive, global, business and Christian
environment against all odds and at its proper
time.
Sample Execution: Vision- Mission
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Winning means doing 7 roles/
strokes well daily
1. Real Christian going to Heaven
2. Sweetheart Husband
3. Model Father
4. Grateful Son
5. Helpful brother
6. Best Ever GM
7. Inspiring vCoach Sample Execution: Product Porfolio
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A model father…
Annotations
1. For each product/ role in your portfolio,Create a slide with pictures that remindsYou of this role.
2. Remember- we will upload your file. Share Only pictures that you are comfortable Showing in public.
3. You can also use clipart Or pictures of others ifYou have privacy or personal concerns about #2.
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A grateful son…
Annotations
1. Here is another role. Remember- minimum is 1 slide per role.
2. In the final version you will use daily, you canSubstitute videos or music to the pictures.
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V Cats Bone the Un-grey A- Eagle
V Coach Bong De Ungria, Ateneo
Sample ExecutionBrand Launch
Your picture
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Serves as additional backbone/ framework/
guide to your plan
Based on business, management, sales,
personal improvement
Can be from books, websites, songs, movies,
famous authors’ quotes (pls. cite the source)
Translate to how it applies to you! (crucial!)
What is a FREE for all?
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12 Marketing Plan for Life
Robert Michael Fried
1. Define Business- Who Am I?
I am vCOACH Bong
2, Assess Market- Capitalize on Strength
I have technical, marketing & communication talents.
3. Identify Primary Target Market- Discovering Real Me
My God, my family, my work & my students
4. Launch Strategy- Find Niche & Risk
My digital strategy is to share 24/7 on-line
My risk is others copying my coaching
materials which took years to develop.Sample Execution:Free for All
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12 Marketing Plan for Life
Robert Michael Fried
1. Define Business- Who Am I?
I am vCOACH Bong who creates highly personal
high performance plans.
2, Assess Market- Capitalize on Strength
I have technical, marketing & communication talents.
3. Identify Primary Target Market- Discovering Real Me
My God, my family, my work & my students
4. Launch Strategy- Find Niche & Risk
My digital strategy is to share 24/7 on-line
My risk is others copying my coaching
materials which took years to develop.
Notice the ff. elements1. Cite source (book/ author/ site)2. Summarize what source recommends
(example: Define business)3. Translate to your personal situationsetting: (example: I am vCOACH Bong)
Sample Execution:Free for All
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12 Marketing Plan for Life
Robert Michael Fried
1. Define Business- Who Am I?
2. Assess Market- Capitalize on Strength
3. ID PTM- Discovering Real Me
4. Launch Strategy- Find Niche & Risk
5. Weather PLC- Innovate Continuously
6. Balance Mix- Build My Brand
This shows the original messages from The book source which shows how businessPrinciples are applicable to “generic”personal life Plans
This lacks a translation to personal Situation of the student.
Sample Execution:Free for All
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Mandatory Elements for
Highly Personal, High Performance
20 Year Marketing Plans
1. Cover Page with theme + USP
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Brand Launch
6. Free for All
7. Compare now vs. 20 Years
8. Milestones for Winning
Your blog address
Your Brand Logo
The 20 year journey is worth
every day of it…
Here and Now
46 yrs old
Husband
Kids
AVP
vCoach
P200,000 loan
Living day to day
End in Mind
Healthy 66 years old
Happily married
Kids with kids
Business Owner
Speaker & Author
Living on interest
No fear of dying
Sample Execution
Your blog address
Your Brand Logo
The 20 year journey is worth
every day of it…
Here and Now
46 yrs old
Husband
Kids
AVP
Coach
P200,000 loan
Living day to day
End in Mind
Healthy 66 years old
Happily married
Kids with kids
Business Owner
Speaker & Author
Living on interest
No fear of dying
Describe key aspects of your lifeNow vs. 20 years from nowIn text or better yet, in pictures
Your blog address
Your Brand Logo
Mandatory Elements for
Highly Personal, High Performance
20 Year Marketing Plans
1. Cover Page with theme + USP
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Brand Launch
6. Free for All
7. Compare now vs. 20 Years
8. Milestones for Winning
Your blog address
Your Brand Logo
Daily Monitoring to make sure…
• Habits check
• Time check
• Food log
• Cash records
• Diary
Sample Execution:Milestones for winning
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Daily Monitoring to make sure…
• Habits check
• Time check
• Food log
• Cash records
• Diary
What tacticsWill you useRegularly toAchieve your Goals?
Sample Execution:Milestones for winning
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The daily road to the finals is
vision-driven and good.
As a vCoach, I succeed if my team wins. My
team is my family, my officemates my
students and my community.
Winning does not depend on my team’s
reaching the finals. Being a true Christian,
fulfilling God’s vision for me, doing my best,
and feeling blessed everyday is my ultimate
destiny.Sample Execution:Milestones for winning
Your blog address
Your Brand Logo
The daily road to the finals is
vision-driven and good.
As a coach, I succeed if my team wins. My
team is my family, my officemates my
students and my community.
Winning does not depend on my team’s
reaching the finals. Being a true Christian,
fulfilling God’s vision for me, doing my best,
and feeling blessed everyday is my ultimate
destiny.
Describe milestones, checkpoints for successTowards your goals.
Your blog address
Grand Slam Finals
20 Year High Performance, Highly Personal
Marketing Plan for vCOACH Bong
Bong De UngriaJanuary 2011
Sample Execution
Your last page should be the same as yourCover page (refer to Lecture on 21 Steps to Power Presentations
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