professional beauty 2014
DESCRIPTION
Innovation and the future Presentation given at Professional Beauty 2014 by Laura RudoeTRANSCRIPT
![Page 1: Professional beauty 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555e5c00d8b42a8e4c8b54d4/html5/thumbnails/1.jpg)
Innovation and the futureProfessional Beauty 2014
![Page 2: Professional beauty 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555e5c00d8b42a8e4c8b54d4/html5/thumbnails/2.jpg)
Who are we?
• Development team behind NUDE Skincare
• Combined 20+ years of experience in creating and launching natural personal care ranges
• 2 brands owned and developed in house
• Numerous consulting projects helping others do the same
![Page 3: Professional beauty 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555e5c00d8b42a8e4c8b54d4/html5/thumbnails/3.jpg)
Anti ageing strategy progression
1960’s / 1970’s• Moisturisati
on
1980’s• Exfoliation
(AHAs)
1990’s• Anti
oxidants, Vitamins
2000’s• Peptides• Pigmentatio
n
2010’s• Inflammage
ing• Biomimicry• Epigenetics
Source: P&G fine lines and wrinkles update
![Page 4: Professional beauty 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555e5c00d8b42a8e4c8b54d4/html5/thumbnails/4.jpg)
• Launched 2012
• First certified organic cosmeceutical range
• Anti ageing strategy based on biomimicry inflammaging and epigenetics
![Page 5: Professional beauty 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555e5c00d8b42a8e4c8b54d4/html5/thumbnails/5.jpg)
Epigenetics
Genes Environment Genetic expression
“(Environmental) factors put their stamp on the genes. Its called Epigenome and causes changes to gene and cell activity that can cause disadvantageous changes in the appearance of the skin” Dr. Hageman Beiersdorf Research
![Page 6: Professional beauty 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555e5c00d8b42a8e4c8b54d4/html5/thumbnails/6.jpg)
Epigenetics in cosmetics
![Page 7: Professional beauty 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555e5c00d8b42a8e4c8b54d4/html5/thumbnails/7.jpg)
How the skin ages
![Page 8: Professional beauty 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555e5c00d8b42a8e4c8b54d4/html5/thumbnails/8.jpg)
Inflammation and how we ageGenes associated with: Intrinsic ageing Extrinsic ageing
Fatty acid metabolism Steroid production
Chloresterol production Epidermal cell differentiation
Wound healing Immune response
Inflammatory response Cytokine activity
Collegenase activity Peptidase activity
“Immune and inflammatory gene expression profiles of chronological skin ageing and photo ageing” Robinson et al P&G Beauty
Inflammageing
![Page 9: Professional beauty 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555e5c00d8b42a8e4c8b54d4/html5/thumbnails/9.jpg)
S5 uses biological adaptation as a mechanism for dealing with skin stress
ARCTIC•ANTI AGEING •ANTI TEMP STRESS
ALPINE•ANTI UV STRESS•ANTI ENV STRESS•PIGMENTATION
MARINE•SOOTHING•ANTI REACTIVITY
DESERT•HYDRATING•STABILISING•PROTECTIVE
RAINFOREST•ANTI BACTERIAL•REVITALISING
![Page 10: Professional beauty 2014](https://reader033.vdocuments.net/reader033/viewer/2022052900/555e5c00d8b42a8e4c8b54d4/html5/thumbnails/10.jpg)
More information
For sales or consulting enquiries:[email protected]
0844 9910061
www.s5skincare.com