ANTONELLA BERNALPROFESSOR:

JANINE KING + ESPERANZA MUINO

WORKPLACE DESIGN

ABOUTCHANEL

1909YEAR FOUNDED110 YEARS AGO

FASHIONINDUSTRYLUXURY

ALAIN &GERARD WERTHEIMERCO-OWNERS

GABRIELLE COCO CHANEL

FOUNDER

KARL LAGERFELD

ARTISTIC DIRECTORFrom 1983 - 2019

"A girl should be two things: classy and fabulous."- Coco Chanel

A French brand and an international business for luxury-goods consumer, structure on three activities: FASHION, FRAGRANCES & BEAUTY, and WATCHES & FINE JEWELRY. A pioneer of modernity, defining trends in luxury and beauty for more than 100 years. It is a company seeking to constantly reinvent itself, embrace innovation, and challenge existing boundaries through its creativity.

SETTING TRENDS

1921CHANEL N5UNVEILING OF FIRST FRAGANCE, CHANEL N5 CREATED BY ERNEST BEAUX

1926LITTLE BLACK DRESSGABRIELLE CHANEL CREATES THE DARINGLY SIMPLE”LITTLE BLACK DRESS”

1932BIJOUS DE DIAMANTSDAZZLING EXHIBITION OF FINE JEWELRY

1955THE 2.55 BAGLAUCHING OF THE ICONIC 2.55 QUILTED HANDBAG. WHICH INTRODUCES A NEW STYLE OF SHOULDER STRAP TJAT ALLOWS WOMAN’S HAND TO BE FREE.

1957TWO-TONE SHOESGABRIELLE CREATES THE LEGENDARY TWO-TONE SLINGBACK SHOE.

2017GABRIELLE COLLECTIONCHANEL LAUNCHES GABRIELLE CHANEL FRAGANCE AND HANDBAG

"Fashion changes, but style endures."- Coco Chanel

MISSIONTo MAINTAIN the conditions in which creation thrives, believing that creativity and beauty are essential

drivers of progress.

To EMBRANCE the modernity of CHANEL’s rich heritage and fulfill its vision by serving today’s self-powered woman who creates her destiny.

PURPOSEVALUES

GOALS STATEMENT

A CREATION-DRIVEN BRANDCreation is at the heart of the brand, is a source

of aspiration and inspiration for many. Making products desirable and providing unique

experiences to clients

A COMMITTED LUXURY LEADERWorking towards building a more

sustainable business model for luxury

A HUMAN-DRIVEN COMPANY Empowering people, promoting

self-accomplishment, and enabling working conditions

that respect and enhance the potential of each individual.

301BOUTIQUES94 IN ASIA70 IN EUROPE10 IN THE MIDDLE EAST128 IN NORTH AMERICA1 IN CENTRAL AMERICA2 IN SOUTH AMERICA6 IN OCEANIA

2CORPORATE LOCATIONSNEUILLY-SUR-SEIN, FRANCELONDON, UK

9.6 BILLIONREVENUE2017

20,197EMPLOYEES2018

CHANEL’s physical workspaces are increasing a driver of transformation, inspiration, and collaboration. The company understands that the physical design of their workplaces plays a critical role in the performance and well-being of the employees and in the overall organizational culture.

"Success is often achieved by those who don't know that failure is inevitable."- Coco Chanel

THE COORPORATION

LOCATION BLUE LAGOON DR. MIAMI, FL 33126

NOISE

AC

CE

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TRAFFIC NOISE

AIRPORT NOISE

PA

LM

ETT

O E

XP

RE

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WA

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DOLPHIN EXPRESSWAY

NW 7TH ST

BLUE LAGOON DR

NW

57

THS

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FLOOR N⁰2

The floors are divided in 3 privacy zones. Public zones are used by employees, visitors and the public. This zone is most likely to be the closest to the main entrance. Semi private zones are mainly used by employees and company visitors. While private zones allow access only to employees. This zone is most likely to be the farthest from the entrance.

PUBLIC

SEMI-PRIVATE

PRIVATE

MAIN CIRCULATIONFLOOR N⁰3

MOST DAYLIGHT

SOFT DAY LIGHT/ GLARE

LIMITED DAYLIGHT

NO DAYLIGHT

FLOOR N⁰2

FLOOR N⁰3

GO

AL

SS

TATE

ME

NT

STRUCTURAL BEAM AND COLUMNS

SUN PENETRATION

FLOOR N⁰2

NODES

THRESHOLD

PATHS

FLOOR N⁰3

The image portraits the SOFT side of Chanel

but still showcasing its STRUCTURAL PRINCIPLES. We can see this is the choice

of light color and light fabric of the

garments, against the INTRICATE designs.

There is a presence of RHYTHM in the pleading of each dress, a combination of

ORGANIC and GEOMETRIC forms creating

a contrast in PATTERN.

The image exerts a sense of serenity and

BALANCE. The models look graceful and the

setting has a MINIMALIST and SIMPLISTICfeel. The presence of GEOMETRIC SHAPESare the most predominant feature. It is show

case in the overlapping PATTERN formed in the dresses and the angled position of their arms, legs and torso. Chanel is very well known for it

STRUCTURAL garment.

She is feminine but also sensual. Her pose

is one of CONFIDENCE, she feels comfortable in her own skin. Her outfit is

SHOPHISTICATED but its unfinished ends give it a casual/easy going look as well. A

PATTERN is present in both the shorts and tweet jacket, which almost looks like an

armor against the floral silk blouse. While

her leather gloves give her a BOLD, tough

essence. All these LAYERS made of

different TEXTURES come together to

make a harmonious CONTRAST.

The main goal for this workplace is to produce an

environment that depicts the values of the Chanel brand.

Experimentation and innovation have been driving

forces throughout its history. Designing

innovative spaces will encourage employees to

engage and reach their full potential.

GOALS STATEMENT

The Chanel brand is known for breaking down the barriers in fashion,The brand’s identity myth is to enable women to symbolize empowerment, independence and daringness through fashion while still achieving femininity. The purpose of this workplace is to compliment the brand’s identity while still producing an inviting, creative and collaborative environment.

CHANEL has always been a pioneer of modernity, defining trends in luxury and beauty. It is a company seeking to constantly reinvent itself, embrace innovation, and challenge existing boundaries through its creativity. The physical design of the workplace plays a critical role in the performance and well-being of the employees, and in the overall organizational

culture. “Where Comfort meets Beauty” Chanel’s motto, serves as guideline to successfully blend the brands values and the workspace needs. Uptaining as a result an aesthetically beautiful space without compromising the employees comfort.

CRUCIAL ASPECTS

MAIN GOALS

ESSENTIAL PURPOSE OF THIS OFFICE

Create spaces with harmonious, resonant design elements that compliment the BRAND’S HERITAGE by integrating architectural elements that showcase the contrast between empowerment and femininity.

Design spaces that provide workers with physical and technological FLEXIBILITY, as Chanel always aims for innovation.

Define a variety of spaces by established the correct CIRCULATION, according to the space activities, taking advantage of the grid provided by the structural columns.

Incorporate BIOPHILIA design on zones were there is little to none natural daylight and nature connection. Also in areas where workers are exposed to create a sense of shelter

“WHERE COMFORT MEETS BEAUTY” aesthetic is important but COMFORT and FUNCTIONALITY are crucial. It is essential to design spaces that are visually pleasing but also meet all the reequipments a workplace needs to work successfully on a daily basis.

Create spaces that will help maximize the usage of DAYLIGHT to allow a connection with NATURE and promote WELL BEING within the workplace.

Implement a serious of recreational spaces and serendipitous zones to stimulate COLLABORATION among workers and create a sense of community.

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STA

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DIA

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PRIMARY ADJACENCY

SECONDARY ADJACENCYACOUSTIC PRIVACYVISUAL PRIVACYACCESS TO DAYLOGHT

3RD FLOOR

2ND FLOOR

MOTHER’S ROOM

HUMAN RESOURCES

COLLABORATION AREA

PURCHASING

QUALITYASSURANCE

HUDDLEROOM

COPYROOM

FOCUSROOM

STORAGEROOM

SAFEROOM

ACCOUNTING

OPERATIONS

ENTRYCOLLABORATION

AREA

CONFERENCE ROOM

EXECUTIVE SUITE

LOUNGE

COMP.MAINT.ROOM

LOBBY & WAITING

GALLERY

COCO CAFÉ

PHOTOSTUDIO

PRINTAREA

COLLABORATION AREA

MARKETING

ENTRYSERVERROOM

STORAGEROOM

IT

COMP.MAINT.ROOM

HOTELLING

CONFERENCE ROOM

COLLABORATION AREA

SALES

FRAGANCE LAB

CONFERENCE ROOM

2ND FLOOR

1/8" = 1' - 0"1

2NDFLOOR

SCALE: 1/8” = 1’-0”

3RD FLOOR

1/8" = 1' - 0"2

3RDFLOOR

SCALE: 1/8”= 1’-0”

ELEVATIONS

LOBBY & CAFE

WORKSTATIONS & STAIRS

CAFE

ELEVATIONS

WORKSTATIONS & COLLAB AREAS

LOBBY

CAFE

WORK STATIONS & COLLABORATION AREA

EXECUTIVE OFFICE

THANK YOU!