Profisee is a master data management softwarecompany focused on delivering enterprise-grade MDMcapabilities through its Master Data Maestro software suite.

Master data consists of the information that is key to thecore operation of a business. Master data may include dataabout people (customers, employees, vendors), places(branches, stores, cost/revenue centers), and things(products, contracts, accounts, assets). Master data alsodefines relationships between objects, such as reportinghierarchies, rollups or bill of materials, which provide thecontext of how data is derived and viewed within anorganization.

Creating and maintaining an authoritative view of anorganization’s master data is paramount to deliveringsuccessful data management strategies in today’senvironment of myriad data sources, data sharing acrossmultiple systems and user groups, and mergers andacquisitions driving a global footprint.

Profisee was formed from the management team ofStratature, the leading MDM software provider acquiredby Microsoft in 2007. Profisee is a Microsoft Gold ISV(independent software vendor) partner, a member of theexclusive Microsoft MDS ISV program, and was named“Cool Vendor in MDM” in 2011 by a leading industryanalyst firm.

With a strong heritage in master data management,Profisee is uniquely positioned to help customers build asolid foundation and successful path to reach their masterdata management goals.

The company Profisee—Master Data Done Right.

The software Master Data Maestro—Always Enterprise-Grade.

Why Profisee?Because it’s not just about the technology.

It’s about relationships, commitment to the customer, and delivering on promises....And, yes, it’s also about the technology.

Customer commitment At Profisee, the company foundationis solid and dependable. The soletechnology focus is on MDM and the

company focus is on the customer. Fromcompany founders to sales, consultants to

support, the R&D team and everyone inbetween: customer success is the priority.

Profisee is different. Customer support isn’t just adepartment; it’s a philosophy. If you’ve never hadyour questions answered by a Chief TechnologyOfficer, Product Manager, or a Software Developer,then your business is with the wrong company. TheMaestro consulting and support teams will not restuntil you’ve delivered on your MDM vision.

Proven track recordProfisee’s founders, its senior R&Dteam, its support team, and many ofits consultants have worked together

for over twelve years. At Stratature,Profisee’s predecessor, this same team

helped define the MDM market from its initialinception, worked through a successful Microsoftacquisition, and grew into Profisee in 2007, bringingalong a loyal international customer base.

For most companies, well-rounded knowledge capitalis hard to attain: it comes only from experience, andexperience comes only with time. By encapsulatingthis experience into the Maestro suite, IndustryModels, packaged services, and numerous casestudies, we ensure our proven track record becomesyour proven track record.

Ability to deliverProfisee maintains a laser focus onMDM. Every line of code is focused onspecific, real-world MDM use cases.

Regardless of requirements, scope andscale, Profisee delivers top quality MDM

solutions. From SMBs to the Fortune 50,departmental analytical MDM to enterprise-wide,operational MDM: Profisee has successfully craftedevery type of MDM application across a wide range ofverticals and domains.

Profisee’s confidence in delivering on promises isrooted in a marriage of technology, resident experts,and customer service. Master Data Maestro andMicrosoft SQL Server are a solid technology team youcan trust to ensure your success. Profisee’smethodology is simple: plan holistically andimplement incrementally. This approach provides afirm grasp on your project scope and functionality,while the Profisee team ensures deliverables arealigned with defined requirement objectives.

Unparalleled expertiseWithout a doubt, Profisee’s success isbased on its people and theircombined experience with master data

management.

Profisee consultants come from the trenchesof the MDM field and their real-world experiencedirectly molds Master Data Maestro’s development.Profisee’s founders each have more than 25 years ofhands-on experience, cementing a solid body ofknowledge that spans the entire spectrum of MDMsolution sets, technologies and industries. Ourconsultants and management team have written thebook on Microsoft-based MDM solutions. Literally.The Profisee team has authored books, written theMicrosoft MDS training curriculum, published theonline MDM University, and evolved its own AgileMDM methodology.

Multi-Domain MDM PlatformONE Platform. ONE Product. ONE Investment. ONE Skills Set.ANY Domain. ANY Data. ANY Source. ANY Destination.UNLIMITED MDM Success.

With Profisee’s Master Data Maestro suite,leverage the world’s lowest priced MDM baseplatform delivered by Microsoft as part of SQLServer. Imagine all the size, scale, resources, andstrength of Microsoft, dovetailed with laser-focused MDM expertise from Profisee.

The result is a seamlessly combined, enterprise-grade MDM platform. Whether tackling simple

analytical MDM, or an enterprise-wide, operationalMDM solution for tens of millions of customerrecords – build your first domain application withthe confidence that every moment and dollar spentis an investment in your next domain. The nextdomain. And the next domain.

Master Data Done Right.

Golden Record ManagementClean Match Master Harmonize

Successful Golden Record Management depends on clean data, better matching, better user experience & scalability.

Successful Golden Record Management is all aboutbest in class. Maestro is a refreshingly simple solutionto complex enterprise data problems. Despite theincreasingly noisy master data management softwaremarket, Maestro stands out in power, capability,simplicity, and price.

Profisee puts functionality in the box: matching, de-duplication, mastering, and record harmonization are

just a few of the powerful features that comestandard with Maestro Golden Record Management.

Whether tackling simple hierarchy creation for adata warehouse as part of an analytical MDMapplication, or managing tens of millions of customeror product records as part of an operational MDMsystem, Master Data Maestro quickly and easilyprovides the best Golden Records possible.

Focus on fixing costs without limiting your data or your application options.

A platform should be priced like a platform.

Important Investment Considerations

Master Data Maestro is more than equipped to tacklehigh-volume data initiatives. Selecting an MDM productthat meets all technical requirements is only half thebattle. For most MDM software providers, return oninvestment, time to value, and project risk are hugechallenges. A cursory analysis of a price quote fromanother MDM vendor will quickly reveal variable costsand material future license fees.

Profisee is different. Really different.

Profisee is focused on making its customers’ lives easier.Pricing packages are distil led to make sizing andplanning an MDM investment a simple choice ofprocessing power. Pick your hardware scale and leaveeverything else up to us.

Fixed Price. Unlimited Data. Unlimited Services.A truly customer-centric MDM platform.

Application IntegrationWith Profisee’s advanced Software Development Kit... Make your custom application development experience better in every way. Faster deployments. Less risk.

Point-ClickMaestro Web Services Generator(WSG) is the cornerstonecomponent of Maestro’s SDK. Apoint-click interface distills the scaleand complexity of an enterpriseMDM model down to the keyentities and service calls you needfor your application.

Strongly TypedAfter using simple point-clickselections to pick the entities andservice calls required, the WSGcreates a Generated ServicesLibrary (GSL). This library leveragesthe Maestro API and includesstrongly typed Web services andobjects, making development quickand easy.

Simplicity is FasterStrongly typed services mean lesscode, less testing, less maintenance,less risk, and much faster delivery.Profisee thought of everything.

Advanced WorkflowMicrosoft MDS supports simpleattribute based workflows tied toActive Directory and MDS security.When sophisticated enterprise-grade workflows are required, amore robust platform is necessary.The Maestro SDK provides a libraryof workflow templates and formsbased on Windows WorkflowFoundation, and designed tointegrate with SharePoint and otherenterprise applications.

Task Focused Web InterfacesThe SDK contains a library of NETWeb Parts that support datastewardship tasks. Include these inWeb applications or SharePoint in afraction of the time. Need to createa new Account? Need to check for apreexisting Customer to avoidduplication? Maestro SDK makescustom apps easy.

Collaboration & IntegrationUse the SDK’s services for customapplication development andintegration. Support grid or chartbased analysis, workflows, and real-time integration into operationalapplications. Integrate master datamodels and processes to anenterprise service bus, or simplyprovide a vital point-to-pointservices connection.

Services Generator

Forms & Workflow

Customer FocusedProfisee is focused exclusively onhelping customers deliver MDMsolutions. Integrating an MDMsolution into an enterprise is asmuch about business process as it isabout technology. Profisee’s SDKencapsulates the technical details ofMDS’ Web services, making itsubstantially easier to integrateenterprise systems. You delivervalue more quickly by focusing onbusiness processes, while Profiseecontinues to extend the SDK tomeet new requirements.

A Single APIMaster Data Maestro provides asingle API for developers toleverage when developing customsolutions. It wraps the MDS Webservices API, and exposesfunctionality used in Maestro. Thismakes life easier for applicationdevelopers and integrationspecialists. By providing a single,simplified API for development,developers are more productive,can focus on the business problem,and fully leverage Profisee’scollective knowledge of MDS.

Faster PerformanceIn specific cases, Profisee has tunedMaster Data Maestro to increaseperformance of certain MDS Webservices calls to improveproductivity. Calls such asEntityMembersGet may be usedliterally tens of thousands of times aday. Or even in an hour. Everymarginal increase in performancedirectly translates into betterapplication and integrationperformance for your company.

Software Development Kit

Project Management MethodologyAgile for Master Data Management.

Profisee’s proven methodology ensures rapid and continuous stream of Master Data Management solutions to your business.

Strategic PlanningProfisee’s consulting services provide the business andtechnology leadership for the successful development andadoption of an enterprise MDM strategy. Our methodologyfocuses on early and regular delivery of tangible business value,along with continuous improvements in business and datamanagement processes.

Tactical ExecutionThe age of 18-month IT projects is gone. Business leadersdemand on-time solutions delivery in order to stay competitive.Profisee’s methodology focuses on a long-term vision, deliveringthat vision in increments the business can use now—not nextyear.

A fresh approach to engagements.

Build your own master data Center of Excellence.

Consulting Services

Master Data CoachingFor organizations that have committed to MDM andformed dedicated MDM and Governance teams,Master Data Coaching from Profisee will growthose resources to get your MDM solutiondeployed quickly. The focus of this path is on skillstransfer, best-practices, and guidance, allowingyou to quickly build an independent MDMfunction. Continuing support is Profisee’s specialty.Entrust the protracted success of your MDMinitiatives to our team with confidence.

Master Data PartnerWhen you need to get an MDM solution intoproduction quickly with limited internal resourceswhile managing risk, Profisee will partner with yourorganization and provide a turn-key solution. Afterproviding the initial solution, Profisee will transferthe knowledge and skil ls necessary for yourinternal resources to take long-term ownership ofthe solution. As always, Profisee will follow throughwith any long-term guidance you need to ensureyour success.

Profisee's services framework assists organizations with the successful design, implementation, deployment,and ongoing enhancement of any master data management solution. With a flexible engagement approach,Profisee’s methodology ensures the optimal level of service to help you reach your business goals,regardless of project scale and resources.

Two Ways to EngageProfisee’s services methodology provides two paths of engagement to meet the specific needs of yourorganization with services that progress as your MDM capabilities mature.

Ongoing SupportWhether it is baseline support of Profisee’s Maestro suite, or enhanced support to include coverage forSQL Server MDS, Profisee will be there to solve issues as you encounter them. With enhanced support, yougain the comfort of having a single point of contact to support your entire MDM environment.

Service Packages

Private CoachingProfisee’s Private Coaching service provides aguiding hand, keeping your MDM projects on-track as your organization develops knowledge ofyour MDM platform and processes. This includesoversight of requirements definition, solutionarchitecture and design, data modeling, dataintegration, data governance, and projectmanagement. Ultimately, Private Coaching furthersyour self-sufficiency while instil l ing lessonslearned and best-practices for data management.

AssessmentFor customers seeking a new solution based onspecific business requirements, Profisee’sAssessment consulting service delivers expertguidance on closing the process and technologygap between your current and desired analyticsand MDM strategies. This is a strategic first step torapidly delivering a best-in-class solution thatdirectly addresses the specific needs andrequirements of your business. The Assessmentwill facilitate the initial components of a well-planned MDM initiative: defining the businessrequirements, technical environment, and scope ofthe initiative, as well as identifying opportunities,anticipating process and technical challenges, anddetermining success criteria. Deliverables includea recommended technical design and agile-basedproject plan developed specifically for yourcompany.

AcceleratorThe quickest, easiest, and most cost effective wayto get started with MDM is with Profisee’s MasterData (MD) Accelerator.

The key value proposition of our MD Acceleratoris intense classroom training followed byimmediate deployment of newly gained skills on aninitial application, using your corporate data. Thisapproach teaches and demonstrates best-practiceconcepts and serves as the foundation for aproduction application.

After tackling an initial master data domain, yourteam has established its credentials as the nucleusof your MDM Center of Excellence.

Profisee’s service packages offer a “no risk”approach to service engagements. Packagesprovide a defined scope, documenteddeliverables, measurable milestones, and rapidturn-around—all at a fixed price. With Profisee,avoid the all too common scenario of misseddeadlines, blown budgets, and disappointedstakeholders.

Each of Profisee’s four service packages providesrapid delivery of superior services without theunknown, by leveraging their deep-seatedexperience and investment in repeatableprocesses. Quickly progress projects, eliminate“open-ended” consulting agreements, and push toproduction faster that you ever imagined possible.

Ensure rapid deliverables with a tangible ROI.

Breaking the TapeBreaking the Tape is a continuation of Profisee’sindustry-leading Accelerator approach for gettingstarted with master data management. It continuesProfisee’s focus on mentoring and knowledgetransfer by guiding your MDM team through theprocess of taking the Accelerator across the finishline and into production. Engagements aretailored to meet the specific needs of yourorganization and based on mutual understandinggained through the Accelerator.