profitable webinars made easy

Profitable Webinars Made Easy

Market successfully to a large audience all at the same time

IntroductionWebinars can be one

of the most effective marketing tools in your mix IF you know what they are, why to use them, and how to use them to achieve your business goals

Webinars are:InformativeEntertainingSimilar to an

infomercialA great way to show

off your products and services

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Why Have a Webinar?Lead generation-

build your listEarn more money-

use them like video sales letters and a live demo all rolled into one

Vary your content marketing-people love videos

Customer satisfaction-you can build relationships with your target audience more easily online


Determine Your Webinar Topic

Are there problems you can address and solve?

A blog post or report you already have that solves a problem of your target market?

Case studies that describe client success?

Current trends within your industry?

A new product launching soon?


Find Speakers & Presenters

You don’t have to do it alone!

Look to your networkSet expectations in

advanceSend information

ASAPKeep Open

Communication


TechnologyOne of the main

reasons that even savvy business owners don’t host webinars is the technology

They are scared of it and think they won’t be able to manage

Even if you are a complete beginner, you can manage IF you keep it simple.

There are 4 key tech elements to focus on.


1-Mailing List TechnologySend information

pertaining to the webinar, give reminders, and follow up after the webinar.

Get software that allows for segmentation, double opt-in, automated subscribe and unsubscribe, and reports and metrics.

Aweber is the most common email marketing platform. If you don’t already have a list to market to, NOW is the time to start building one


2-Webinar Registration ProceduresYour email system

can help people sign up.

Some webinar software will also help with this.

You want the process to be simple and easy. If it is too complicated people will not join.

Ensure that the system works and is sending confirmations to attendees.


3-Webinar Technology TipsChoose user-friendly

and professional software

Try the technology out well before the event

Get a virtual assistant (VA) to set everything up for you to save time

Have a helper or VA willing to attend and help out during the event just in case-you don’t want to fly solo.


4-Shopping Cart TechnologyYou need a shopping

cart to sell products and services.

Cheapest is not always best

Choose features you need and that can grow with you.

You can also start easily with PayPal and grow over time, so don’t let this hold you back from hosting your first webinar.


Manage Webinar Materials

Be sure everything is well-organized

It may be a live event, but you can still prepare slides and so on ahead of time

Every speaker or presenter should be responsible for their own presentation materials

Set up a schedule of when each part is due so that everyone can do their part to ensure that tasks are completed on time.

Project management software can help


Webinar Marketing Strategy ChecklistDecide on the webinar

objectiveSet sales goalsSet the date & time Identify resources you

need to presentCreate your special offerWrite your sales copyCreate the graphics Obtain helpFollow up after the

webinarhttp://eternalspiralbooks.com/webinars12

Best Practices for a Great Webinar

Remember time zonesPractice, practice,

practiceChoose a moderatorProvide an agendaStart on timeBe humanUse videoOpen group chatAsk for audience

participation Get assistance in

running the webinar from a helper or techie so you can focus on presenting


Email Marketing Follow Up

Offer the recording of the webinar if they miss it

Send a survey to attendees

Send a thank you to attendees as a little gift for their time and attention


Marketing Follow UpUse the recording for

your siteSections of it on

YouTubeA free item or bonusPart of a paid courseMake it ‘evergreen’,

that is, a automated presentation available online at any time


ConclusionWhether you use

webinars for training, product help, list building, or to promote new products is up to you’

Either way you'll discover that webinars are simple, fun and profitable once you know how.

And you will never learn unless you try!http://eternalspiralbooks.com/webinars16

Need More Webinar Tips?Visit: http://eternalspiralbooks.com/webinars


http://eternalspiralbooks.com/webinars