15/02/2017

HILLA is a Finnish nationwide acceleration and investment

program aiming to create new international digital business to

companies and their partners utilizing solid Finnish ICT know-

how.

HILLA model spars the businesses to go

to the international market in a

condensed time with innovative products

and services based on solid research.

HILLA operates

nation-wide!

JOINT FORCES

SUPER IoT ECOSYSTEM

AND ALLIANCE

IOT MARKET OUTLOOK

Oulu specializes in ”Super IOT, 5G and analytics” due to high market demand and strong company-research ecosystem in the area.

Source: The Linley Group, 2016

CUMULATIVE OPPORTUNITY =

Super IoT Things

Wirelessly connected

In-between any object and environment

Both humans & machines

SO, WHY SUPER IOT? Business value is shifting towards intelligent EDGE. Complete value capture require end-to-end IOT

convergence with RADIOS & SERVICE ANALYTICS.

SUPER IOT BUILDING BLOCKS

RADIO IOT ANALYTICS

5G SUPER IOT DATA AI THEME

CONCEPTULTRA-FAST EDGE CONNECTED DEVICES SMART OPERATION

LOW-LATENCY

REAL-TIME

INTEROPERABILITY

SENSING BASED OPS

INSIGHT FROM DATA

SITUATION CONTEXT BENEFIT

SPEARHEADDIF

FER

EN

TIA

TO

RS

EN

BA

LER

S

SOFTWARE, SYSTEMS & SERVICES

PRIVACY, SECURITY & INTEROPERABILITY

MATERIALS, ELECTRONICS & SENSORS

FLEXIBILITY

RELIABILITY

DESIGN

Stack of technical building blocks with cumulative value to build differentiating SUPER IOT solutions.

WHAT? Super IoT as an Alliance

OULU IOT PRODUCTS

Examples of recent IOT products and services produced by Oulu based companies.

HOW? ALLIANCE FOR JOINT GROWTH TARGETS

Super IoT Things5 – 6 years growth plan

Business Dashboard (D1)

1. BASIC PORTFOLIO

D3

1. Revenue target

2. Delivery target Production / Business plan

Solutions

Enablers

Scale

D2

JOINT REVENUE

TARGET

CLEAR STEPS TO

GOAL

DASHBOARD OF

PROGRESS

STRONG JOINT R&D

PORTFOLIO

LEVERAGE HILLA

MODEL & ASSETS

+200M€

24months

D4

Joint company investments

Partnerships and roles

Growth Plan

Research institutes

Hilla SRE investments

Marketing environment

5GTN, TestLab, HealthLab

NTC ecosyst. rules & process

Project portfolio & roadmap

YO, VTT, OUAS agreed

Hilla SRE investments for 2yr

Planned IoT showroom

These are examples of done actions

STRATEGIC IOT APPROACH QUARANTEES LONG

TERM BUSINESS BENEFITS

Company’s strategic internal plan for

exploiting IoT in business. STRATEGIC FRAMEWORK

LOGICAL BUSINESS SOLUTION ARCHITECTURE

Business

objectives

Business

cases

Strategic

roadmap

TECHNICAL PLATFORM ARCHITECTURE

OPERATIONAL ARCHITECTURE

ModularityLife-cycle

managementRoadmap

Standards &

technologies

Inter-

operability

requirements

Compatibility

& API’s

Explains how different business

processes are integrated together and

how life cycle management works.

Includes key choices to ensure flexibility,

interoperability and efficiency.

Determines operational level

requirements including milestones,

certification and production.

FLEXIBILITY, COST EFFICIENCY AND INTEROPERABILITY IS

BUILD TROUGH MODULARITY AND STANDARD API’s

KEY PHASES OF CUSTOMER PROJECTS

Identify the key pillars and requirements of Company’s IoTplatform for partners

01 02 03

Call for best partners.Build proof of concepts of IoTsolutions

Choose 3-5 IoT business cases.

Call for best partners

.

Drive Company’s IoTroadmap. Lead the Super IoT alliance partnerships

SUPER IOTWHAT?Critical Capabilities

to Boost Business

WORLD CLASS IOT PRODUCT SETUPJoint roadmap and investments to land

Oulu as the best IoT R2B ecosystem

APPLICATION & SERVICESScalable radio design for edge communication

DEVICES AND R&D SOLUTIONSJoint projects from R2B

CUSTOMER ACQUISITIONJoint marketing and sales activities

TESTING & CERTIFICATIONWholesale test center for IoT customers

MANUFACTURINGProduction capability for special IoT devices

Companies define

their products

and services

for the ecosystem

SETUP Super IoT ECOSYSTEM INTERFACES

What sells ?How ?Top 4 definitions1. Devices & R&D solutions2. Testing3. Applications & Services4. Manufacturing

Companyrequirements

Total salesof FirmsX M€/v

Capital investmentsWho would invest and how ?

Differentiation game& R&D funding

Customer totalsolution IF

Solution to fit

customer’s

all needs

Consentration

on focused

and growing

WWT areas

Large enough,

credible and

scalable

30+ companies

in the first round

WWT Alliance

Solution

combined

from companies’

offerings

Common

search for

investors

Consortiums

apply funding for

new innovations

Joint customer channels

First

KissTender Depth

Round table

brainstorming

and hackathons

with the customer

5+ project

proposals

Order from

Customer

Super IoT Alliance involvement

Big Waves

to Finland

Super IoT

partners

present

detailed

alternatives

Distribution to

key

organisations

Team Finland,Finpro,

Barrabes, Hilla/Kiina,

CWC Nippon etc

as a first contact

Early planning

ensures focus

on customer’s

all needsFDI

DIRECTInformal

consortiums

Common

marketing effortsShared M&S

Joint M&S

company

INDIRECTDIGITAL MARKETING &

SOME PRESENCE

”SUPERIOT” BRAND

TEAM FINLAND

PORTFOLIO ”MATERIAL

PACKAGE” & IF PERSONS

PPP as a CHANNELBUSINESS OULU AND

RESEARCH e.g. OY, VTT,

OAMK

SUPER IOT BRANDCompanies individually

marketing and

Exhibitions

e.g. Company Brand

powered by Super

IoT

SETUP Process for Foreign Direct Investment FDI

First

KissTender Depth

Round table

brainstorming

and hackathons

with the customer

5+ project

proposals

Order from

Customer

Super Iot Alliance involvementBig Waves

to Finland

Super IoT

partners present

more detailed

alternatives

Distribution to

key

organisations

Team Finland,

Finpro,Barrabes

Hilla/Kiina, CWC

Nippon etc

as a first

contact

Early planning

ensures focus

on customer’s

all needs

WWT

SETUP Potential for Nucleus Expansion

Nokia IoT

Huawei

Ericsson

Wärtsilä

Bosch

Daimler

STARTING POINTAlliance Deal and

Commitments from all

companiesFast startup and

later versatile

combinations of

cooperation

Possibility for

scalable expansion

to large international

markets

Strong nucleus

enables expansion

to large company

offerings

Kone

EXAMPLES OF JOINT ACTIONS- Informal consortiums

- Common R&D and

marketing efforts

- Shared M&S

- New M&S company

TODAYS CALL TO ACTION1. Alliance goals

2. Roadmap to revenue

3. Joint customer channels

pekka.jokitalo@vtt.fi