vProgrammatic Everything: Beyond the Open AuctionJenn Vlahavas

June 9,2015

Programmatic Everything

Case Study – Programmatic GuaranteedNational Multi-Category Retailer

Background

Retailer invests heavily in programmatic but still spends a significant amount on direct guaranteed buys

Retailer touts a large customer data set from both online and in-store buyers and browsers

Challenges

Maintain current partnerships with premium publishers Reach a larger percentage of their existing customer base Drive higher Return on Ad Spend

Case Study – Programmatic GuaranteedNational Multi-Category Retailer

What We Did Direct, guaranteed deals with existing premium publisher

partners and rising star units—Fixed CPM—Fixed Budgets—Fluid Timing

Added decisioning rules to the buy to prioritize Retailer customer data across a supply pool

Case Study – Programmatic GuaranteedNational Multi-Category Retailer

RESULTS

Programmatic Guaranteed Direct delivers the following results against a traditional direct buy: Hits 14x more client shoppers audience Was 7x more efficient in serving impressions to client’s shoppers

segment Was 6x more cost efficient ROI was 5x higher against client’s audience

ELIMINATE WASTE, DRIVE STRONGER RESULTS

MediaMath provides one connected source providing access to addressable media in all channels to deliver more

personalized messages

@JENNVLAHAVAS @MEDIAMATH

THANK YOUJenn Vlahavas

@MediaMath

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