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6.400 million of Connected "Things" were used on 2016, +30% more tahn2015. ( GARTNER )

50.000 millions will be used on 2020 GARTNER

65% of the owners are receptive foradvertising.( poll of Maru VCR & IAB 1200 pax in US )

MWC 2017 will focus a lot on IoT

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47% -- Connected/smart TV24% -- Wearable health tracker

17% -- Internet-enabled home control devices16% -- Connected car

13% -- Smart watch11% -- Internet-enabled voice command

11% -- Internet-enabled appliances10% -- VR headsets

7% -- Smart glasses

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Philips: Connectedhome LED light

Nest: ConnectedHeater

Connected TV:Smart TV

Amazon EchoPersonal assistant

DLINK: SurvillanceCamara---

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Withings: Termometroconectado

Beddit: SleepTracking

PulseOn: Heartrate monitoring

Withings:Bluetooth smartscale

Jawbone: Fitness tracker

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Harmony Living Home:Home automation controller

Applewatch:Interactive watch

Chromecast: Connect your TV to other devices

Under Armour:Connected Sneakers

Zepp: Analyze your swing

HOME

HETALH

ENTERTAINMENT

MOST KNOWN CONNECTED THINGS

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HOW WE WILL REACH THE CONSUMER?

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UNIQUE USER IDENTITY

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IDENTITY IS THE KEY TO DEVELOP A MEDIA STRATEGY

BASED ON“CONSUMER CENTRIC”

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UNIFIED CONSUMER INTELLIGENCE MEDIA PLANNING AND SUPPLY INSIGHTS

CONSUMER ACTION AND ATTRIBUTION REAL-TIME CAMPAIGN DASHBOARD

DATA AUDIENCE

ATTRIBUTION CAMPAIGN

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CONNECTED THINGS CON PANTALLA

Connected/smart TVWearable health tracker

Connected carSmart watch

VR headsetsSmart glasses

Internet-enabled home control devices

PROGRAMMATIC PROMISE on IoT

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How the growth of Internet of things will

affect the programmatic advertising?

Advertisers will have the opportunityto reach:

SMART CONNECTED FRIDGES

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WEARABLE HEALTH

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Even wearables can connect to advertising.

For example, if our fitness band reportsthat we have just completed a 10-km run, an ad can be shown on the connecteddevice, suggesting an energy drink ormaybe a new pair of running shoes.

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Hype vs. Reality

2013Programmatic

2014Programmatic

2015Programmatic

2016Programmatic

FOCUS AND DECIDE THE RIGHT MOVE

THANKSXavier GarridoHead of Programmatic GroupM

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