programme - wordpress.com acci symposium september rd23 -24th 2016 4 > registration and welcome...

1

Arts,Cultural and Creative Industries Symposium Marketing of arts, cultural and creative industries in the digital era

Programme

TURIN

ACCI Symposium

September 23rd-24th 2016

With the support of

TURIN

ACCI Symposium September 23rd-24th 2016

2

TURIN


3

FRIDAY 23

RD SEPTEMBER 2016

> 08:00-08:45 > 08:45-09:00 > 09:00-10:30 > 10:30-11:00 > 11:00-13:00 > 13:00-14:00 > 14:00-16:00 > 17:00-18:30 > 20:00-22:30

Registration and welcome of participants | ESCP EUROPE - Corso Unione Sovietica, 218 bis - Turin Opening speech | Room Mole Antonelliana Plenary session – Academic presentations | Room Mole Antonelliana Coffee Break | Room Galleria Reale Plenary session – Round table | Room Mole Antonelliana Lunch break | Room Galleria Reale Academic research sessions – Paper presentations | Room Mole Antonelliana | Room Lingotto | Room Palazzo Madama Private tour of the Turin Egyptian Museum | Museo Egizio - Via Accademia Delle Scienze, 6 – 10123 Torino Gala dinner Please ask for your nominative invitation at reception desk

SATURDAY 24

TH SEPTEMBER 2016

> 09:00-10:30 > 10:30-11:00 > 11:00-12:30 > 12:30-13:00 > 13:00-13:30

Academic research sessions – Paper presentations | Room Mole Antonelliana | Room Lingotto | Room Palazzo Madama Coffee Break | Room Galleria Reale Academic research sessions – Paper presentations | Room Mole Antonelliana | Room Lingotto | Room Palazzo Madama Closing Ceremony - Best Paper Award | Room Mole Antonelliana Closing Cocktail | Room Galleria Reale

TURIN


4

> Registration and welcome of participants

ESCP EUROPE Corso Unione Sovietica, 218 bis 10134 Turin

> Opening speech

. On behalf of ESCP EUROPE: Pr. Francesco RATTALINO, Director ESCP EUROPE Turin Campus, Italy

. On Behalf of the Scientific Committee: Pr. Jean-Claude ANDREANI, ESCP EUROPE Paris Campus, France

. On behalf of AIMAC: Pr. Yves EVRARD, HEC – France

. On behalf of SIM – SOCIETÀ ITALIANA MARKETING: Pr. Alberto MATIACCI, Sapienza Università di Roma, Italy

. On behalf of ICI - INTERNATIONAL CULTURAL INSTITUTE: Dr. Olivier PERPOINT, MALONGO

FUNDATION, France / ICI INTERNATIONAL CULTURAL INSTITUTE, Italy

. On behalf of the Organizing Committee: Dr. Françoise CONCHON, INSEMMA MARKET RESEARCH, France / President INTERNATIONAL MARKETING TRENDS CONFERENCE

> Plenary session – Academic presentations

‐ Chair: Pr. Jean-François LEMOINE, Université Paris I – Sorbonne, France

. BOURGEON-RENAULT D., JARRIER E., Université de Bourgogne, France, DERBAIX M., KEDGE

Business School, France, PETR C., Université de Bretagne Sud, France Transport narratif, expérience de consommation et intentions à l'égard d'un dispositif transmédia

. HAUSMANN A., WEUSTER L., Europa Universität Viadrin, Germany Marketing Benefits for Cultural Tourism: Making Cultural Heritage Accessible Through Digital Technologies

. VOSS G., VOSS S., Southern Methodist University, United States Assessing Competitive Marketing Advantage in Arts & Cultural Organizations.

FRIDAY 23RD SEPTEMBER 2016

08:00-08:45 | LOBBY

08:45-09:00 | ROOM MOLE ANTONELLIANA


TURIN


5

> Coffee break

> Plenary session – Round table

“ Impact of digital tools on Arts, Cultural and Creative Industries ”

‐ Chair: Pr. Yves EVRARD., HEC, France

. Laurence BONY , Director of International Affairs – SACEM

. Olivier PERPOINT , Cultural Policy and Partnership Manager – MALONGO FUNDATION, Chairman

ICI - INTERNATIONAL CULTURAL INSTITUTE

. Simone RIVA, Direct Investment Partner – H14 HOLDING ITALIANA QUATTORDICESIMA

. Romane SARFATI , General Manager SEVRES CITE DE LA CERAMIQUE

. Marco VIDAL , CEO – THE MERCHANT OF VENICE

> Lunch break

> Academic research sessions – Paper presentations

“A new era for museums?” . Chair: Pr. Glenn VOSS, Southern Methodist University, United States . AMBROGIO A., PIERGIOGIO R., BERTOLDI B., GIACHINO C., Università di Torino, Italy

I musei navigano nel web: un nuovo modo di far diventare la cultura social. . STEINER C., Musée historique de Lausanne, Switzerland

Les musées, miroirs de nos sens. . VECCO M., Erasmus University Rotterdam, Netherlands

Visitor Attitudes to Deaccessioning in Italian Public Museums: an Econometric Analysis. . ZINS M., Université Laval, Canada, RABAH M., SKEMA Business School, France

Les musées des beaux arts à la croisée des chemins.

10:30-11:00 | ROOM GALLERIA REALE



14:00-16:00 | ROOM PALAZZO MADAMA

TURIN


6


“The relationship with cultural heritage”

‐ Chair: Pr. Antonella CARU, Università Luigi Bocconi di Milano, Italy

. AYADI K., NEOMA Business School, France, LAGIER J., ESC La Rochelle, France, GUINTCHEVA G.,

EDHEC Business School, France

The screen behind the conversation… On the impact of digital device on children-adults

interactions in museum visits.

. BEDARD A., BRUNET J., HEC Montréal, Canada

When legitimacy intertwined with innovation.

. BINET J., Maison des Arts, France, BOUDER-PAILLER D., GAUZENTE C., Université de Nantes,

France

De quelle(s) participation(s) parle-t-on dans la citoyenneté culturelle ? Proposition d’une

typologie pour les spectacles vivants.

. CANEL-DEPITRE B., LE HEGARAT B., Université Le Havre, France

Positionnement de l’offre muséale à destination des enfants au niveau mondial.

. CERQUETTI M., FERRARA C., University of Macerata, Italy

It doesn’t attract me because I do not understand what I read! First empirical evidence about the

perception of undergraduate and post-graduate students towards local cultural heritage.

. TIMEA KASLER T., Corvinus University of Budapest, Hungary

Will the television be responsible for the death of art? Analyzing the effect of television

consumption on preschool children.


“Art, Culture and Creative Industries: the power of digital tools” ‐ Chair: Pr. Michael LINGENFELDER, Philipps-Universität Marburg, Germany . GLESNER J., Klassik Stiftung Weimar, Germany

Don't be evil - do the right thing. Google and the Art of Being a Sponsor. . EL AMRANI L., BENBBA I., Ecole Nationale de Gestion et de Commerce de Tanger, Morocco

La contribution du CRM à l’aboutissement d’une évaluation appropriée au client et adaptée à ses attentes : valeur ajouté du CRM au sein de l’entreprise.

. GAMMOUDI L., Jazan University, Saudi Arabia Etude de l’acceptabilité des outils du Marketing Mobile en Tunisie: Le cas de la Géolocalisation.

. MILANO C., Solvay Brussels School of Economics and Management, Belgium Democratization or vulgarization of cultural capital ? The acceptance of Facebook’s use by theater audiences.

. PREECE S., Wilfrid Laurier University, Canada Live Digital Broadcast: Exploring the Case of Music Venues

14:00-16:00 | ROOM LINGOTTO


TURIN


7

> Private tour of the Turin Egyptian Museum

Museo Egizio - Via Accademia Delle Scienze, 6 - 10123 Torino

Metro Porta Nuova + 10 min. walk

> Gala dinner

Please ask for your nominative invitation at reception desk

17:00-18:30 | MUSEO EGIZIO

20:00-22:30 | GALA DINNER

TURIN


8


“New orientations for in the music field” including 10:30-:11:00: Coffee break in Room Galleria Reale ‐ Chair: Pr. Béatrice CANEL-DEPITRE, Université Le Havre, France . CANCELLIERI G., TURRINI A., Bocconi University, Italy

Giving La Traviata a Contemporary Twist? How Market Identity Shapes Hybridity in Italian Opera. . COLLET B., Université de Rouen, France

Towards an interpretative approach of artistic value: an exploratory study of indie music. . JOUNY-RIVIER E., ESSCA School of Management, France, DUCROQUET A., Université d’Angers,

France Customer-to-customer Co-creation: The Impacts of Fans’ experience in the Context of Large Public Events.

. LAURENCE D., Université de Bourgogne, France, PERRON F., Université de Lille, France Possession et appropriation d'une oeuvre d'art : une approche exploratoire.

. REKOWSKA I., Poznan University of Economics, Poland Use of social media by independent music artists in Poland.

. ROLL J., EMES J., Bauhaus-University Weimar, Germany Cultural Marketing in the Digital Age: The Influence of Place and Media on the Brand Image of Live-Operas.

. SWIATOWY G., KUZNIAK K., Wroclaw University of Economics, Poland Marketing Product Concept – Philharmonic concert services in the light of conducted research.


“Consumer behavior and arts” including 10:30-:11:00: Coffee break in Room Galleria Reale ‐ Chair: Pr. Dominique BOURGEON-RENAULT, Université de Bourgogne, France . AISSAOUI A., FRIKHA A., E.S.C Tunis, Tunisia

The experience of happiness through the consumption of the product of Art and Culture. . ALBANO F., SANTAMATO V., University of Bari, Italy

La sperimentazione del marketing partecipato nel caso di Matera, Capitale Europea della Cultura 2019

. BALASQUE J-M., Galatasaray University, Turkey Le marketing complexe du street artiste.

. CODIGNOLA F., Università degli Studi di Milano – Bicocca, Italy Market Implications of Art Collectors’ Consumer Behavior: the case of François Pinault.

. PINO G., GUIDO G., TOMACELLI C., RIZZO C., University of Salento, Italy The Effect of Greed and Externalized Luxury Consumption on Individuals' Intention to Purchase Iconic Artworks.

. RAGGIOTTO F., MASON M., MORETTI A., University of Udine, Italy Tattoo exhibitions: materialism and push/pull motivations. Evidence from an Italian context.

. VUKADIN A., BADOT O., ESCP EUROPE, France, LEMOINE J-F., Université Paris-I Panthéon Sorbonne, France Artification and shopping behavior: A model proposition.

SATURDAY 24TH SEPTEMBER 2016


09:00-12:30 | ROOM LINGOTTO

TURIN


9


“Strategic insights in arts, culture and creative industries” including 10:30-:11:00: Coffee break in Room Galleria Reale . Chair: Pr. Yves EVRARD, HEC, Paris, France

. ABDELLAH KILANI F., SFAR K., IHEC Carthage Tunisia

Does the congruence between movies’ genre and its country-of-production and its country-of-direction impact consumers’ intention to see it ?

. BABOU I., Babou Conseil, France When painting is part of the tourism imaginary: the example of Normandy and 19th century painting.

. BAENA V., Universidad Europea de Madrid, Spain, CERVINO J., Universidad Carlos III de Madrid, Spain Global Marketing Strategy in Professional Sports. Lessons from FC Bayern Munich.

. COLURCIO M., CARE S., University Magna Graecia of Catanzaro, Italy Co-creating Value Design with the Crowd: a Crowdsourcing Practice for the interior design sector.

. CONTI E., University of Urbino, Italy The strategic role of industrial design in the creative and innovative processes of small and medium-sized enterprises. The case of IPI s.p.a

. FILALI D., ICN Business School, France L’effet modérateur du besoin de cognition dans l’impact du désir d’imitation en communication presse.

. MARINO A., Bergamo University, Italy Innovativi e disruptive Modelli di Marketing sistemico-matriciali nei settori dei beni culturali Italiani: per accelerarne il Risveglio , intensificarne il Rilancio e supportarne il Rinascimento.

. ZHANG L., LI Q., DENG C., LI X., Southwest University, China Draping realization method of the garment structure based on fuzzy orientation.

> Closing Ceremony - Best Paper Award

. Pr. Jean-Claude ANDREANI, ESCP EUROPE Paris, France

. Dr. Françoise CONCHON, INSEMMA MARKET RESEARCH, France / President INTERNATIONAL MARKETING TRENDS CONFERENCE

. Pr. Yves EVRARD, HEC – France

. Pr. Alberto MATIACCI, Sapienza Università di Roma, Italy

. Dr. Olivier PERPOINT, MALONGO FUNDATION, France / ICI CULTURAL INSTITUTE, Italy

. Pr. Francesco RATTALINO, Dean ESCP EUROPE Turin, Italy

> Closing cocktail

09:00-12:30 | ROOM PALAZZO MADAMA



TURIN


10

ACCI SYMPOSIUM SCIENTIFIC COMMITTEE

> Chairs: > Co-Chairs:

Professor Jean-Claude ANDREANI | ESCP Europe Paris Campus Professor Francesco RATTALINO | ESCP Europe Turin Campus Professor Roger BENNETT | London Metropolitan University – UK Professor Dominique BOURGEON-RENAULT | Université de Bourgogne – France Professor Antonella CARU | Università Luigi BOCCONI – Italy Professor Manuel CUADRADO | Universidad de Valencia – Spain Professor Andrea HAUSMANN | Europa-Universität Viadrina Frankfurt – Germany

OFFICIAL SPONSORS

The symposium is officially sponsored by AIMAC (International Association of Arts and Cultural Management).

With the support of

The symposium is officially sponsored by SIM (Società Italiana Marketing).

With the support of

The symposium is officially sponsored by ICI Venice (International Cultural Institute Venice).

With the support of

TURIN


11

NOTES

------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------------------------

TURIN


12

PRACTICAL INFORMATION

> Conference Fee

| Conference fees ‐ Professor: 450 € ‐ Student with Gala Dinner: 350 € ‐ Student without Gala Dinner: 250 € ‐ Professional Full Conference: 450 € ‐ Accompanying Person at Formal Dinner : 100€ ‐ Professional Round Table with lunch: 40€

| Payment by bank transfer to: ‐ Crédit Lyonnais Paris St Maur-Parmentier

65 avenue de la République – 75011 Paris – France ‐ Name of Bank Account: Venise-Paris Marketing ‐ International Bank Account Number - IBAN: FR5430002008000000007466P38 ‐ Bank Identification Code (SWIFT) - BIC: CRLYFRPP ‐ Important: Please indicate the NAME OF THE PARTICIPANT on the transfer document

> Transport and Accommodation

Transport and accommodation costs are not included in the fee. They should be paid by the participants, who should make their reservations themselves. A list of hotels is available ont the conference website at www.marketing-trends-congress.com.

> Organizing Committee

| Jean-Claude ANDREANI, France | Umberto COLLESEI, Italy - Member of Honor | Françoise CONCHON, France | Michael HAENLEIN, France | Francesco RATTALINO, Italy | Maria Jesus YAGUE, Spain

> Conference Registration Secretariat

International Mmarketing Trends Conference E-mail: [email protected]

> Conference Venue

ESCP EUROPE – Torino Campus Corso Unione Sovietica, 218 bis 10134 Torino – ITALY

> Website

www.marketing-trends-congress.com ‐

With the support of

http://www.marketing-trends-congress.com/

programme - wordpress.com acci symposium september rd23 -24th 2016 4 > registration and welcome...

Documents