#2015CECECEMASummit 23 - 24 September, Brussels

Day 1 - 23 September

PROGRAMME

VenueConcert Noble

Rue d'Arlon 82, 1000 Brussels

14.00 - 18.15h, registration opens at 13.00h

Moderator: Jacki Davis, Meade-Davis Communication

Please note that the programme will be subject to modifications in the forthcoming weeks.

Welcome addressEric Lepine, President of CECE: Toward a competitive industry: Health-check of the CECE-CEMA 10-points mani-festo Session 1 - Smart machines: the future is hereIndustry leaders from the sector debate with politicians and EU decision makers the societal benefits of efficient and technologically advanced construction and farm equipment industry. Electrification, automation, big data, remote-driving and working…all the latest technologies are now being implemented in our daily working life. What are the benefits for the companies and for the society as a whole?

PanelistsAlan Berger, Vice President, Product Platforms, Volvo Construction Equipment: The benefits of integratedtechnologies and electrification: sustainability in use of resources, improve work conditions and occupational safetyEric Mamer, Deputy Head of Cabinet, European Commissioner responsible for Digital Economy & Society: Industry 4.0: scaling up opportunities in a connected single market (requested)Evelyne Gebhardt, Member of the European ParliamentAntonio Marzia, Vice President Precision Solutions and Telematics, CNH Industrial

Break: skills and engineers of the future (exhibition)CECE and CEMA invited young and brilliant awards-winners from various competitions occurred in the farm and construction equipment's fairs, workshops and university framework. They will exhibit their revolutionary find-ings during the Summit and explore cooperation with industry top-leaders for new and forward thinking technol-ogies’ development.

14.00 - 16.00h

16.00 - 16.30h

Session 2 - A Smarter EU: unleashing the potential of machinery industryTo unleash the potential of construction and farm equipment, our industries need a smart regulatory framework in the years ahead.Smart legislation should provide opportunities, not boundaries to the industry. What can the new Commission and the EU's REFIT programme do to advance on this path?Stimulating investment in infrastructure and farming is crucial: How can the Juncker Plan and EU agricultural policies stimulate investments in smart infrastructure and smart farming?How can ambitious free trade agreements boost growth in Europe?

PanelistsMartin Richenhagen, President, CEO and Chairman of AGCO: Smart legislation for innovation: what kind of EU policy for the agricultural machinery industry?Miguel Gil-Tertre, Cabinet of Vice President Jyrki Katainen, European Commission: Jobs, Growth, Investment and Competitiveness: “An investment Plan for Europe”Peter Jahr, Member of the European Parliament: How EU policy can support innovation in Europe's agriculture sector and boost investment in smart farming systemsDr. Wolfgang Burget, Managing Director, Liebherr EMtec GmbH: What does the industry need from the EU’s legislative and political framework to move ahead?Dominique Riquet, Member of the European Parliament: How a European long term investments plan can unleash industry potential

Closing remarksRichard Markwell, President of CEMA

16.30 - 18.15h

19.30h

Cocktail reception

Gala dinner

20.15h

Day 2 - 24 September

9.00 - 12.00

CECE Economic ForumThe Economic Forum will provide an update on the general scenario of our sector. Renowned speakers will shed light on the state of the macro economy as well as construction industry perspectives. We will hear first insights of a market study project CECE is undertaking together with McK-insey.

The second part of the Forum will be an interactive panel discussion: Europe and North America are currently the growth engines for the worldwide construction equipment industry. It is not natural that mature markets rank highest in equipment sales growth. Will the renaissance of established markets continue, further fuelled by the TTIP agreement? Or will the focus shift back to emerging markets when the recovery in North America and Europe has come to an end?

Part 1Panelists:

The European and Global economic scenarioPhilippe Waechter, Chief Economist Natixis AM

Outlook on the international construction industryAntonio Mura, Director at CRESME Ricerche S.p.A.

European Construction Equipment – Insights from the recent studyErik Sjödin, McKinsey & Company

Part 2Europe and North America – "Two unusual suspects at the top of the growth ranking?" Panelists:

Eric Etchart, Senior Vice President of Business Development, The Manitowoc Company Inc.Peter Chase, Vice President, Europe at U.S. Chamber of CommerceDavid Phillips, Managing Director Off Highway ResearchMichele Vitulano, Marketing Director, INDECO SpA

Moderator: Ann Duignan, Managing Director of J.P. Morgan Equity Research

#2015 CECE CEMA Summit 23 - 24 September, Brussels

VenueThon Hotel EU

Room: Belgium I-II

Rue de la Loi 75, 1040 Brussels

CEMA Economic Forum Commodity markets, Precision Farming & the CAP: impact & challenges for the Ag machinery industry in Europe

VenueThon Hotel EU

Room: Germany

Rue de la Loi 75, 1040 Brussels

Looking at the latest trends in agricultural commodity markets, the Forum will discuss their impact on farmers’ investment climate and the agricultural machinery markets across Europe. Next, the focus will shift to the state-of-the-art in Precision Agriculture and explore the fundamental changes driven by the expanding use of data and digital technologies in farming, examining in particular the growing agronomic and environmental bene-fits that farmers are achieving with the help of smart equipment on the ground.

The Forum will conclude with a high-level debate on the future of the EU’s Common Agricultural Policy (CAP): with the new greening measures in place and the milk quotas abolished, what major effects of the current CAP are emerging? In how far is the CAP delivering on the objectives of improving food security while advancing productivity, technical innovation and sustainability in farming? And what changes might be needed for the next CAP after 2020?

Part 1

AgriCommodity markets & outlook for 2016Stefan Vogel, Head of Agri Commodity Markets, Rabobank

Commodity Markets & PricingDidier Nedelec, Director General, ODA Group

Precision Agriculture & smart machines - what's next?Prof. Peter Pickel, John Deere

Part 2

Precision Agriculture – technology assessment & EU policy optionsLieve van Woensel, Head of Research Service, European Parliament The CAP post-2020: how can it support Precision Agriculture & Total Factor Productivity (TFP)?Gilles Dryancour, Honorary Chairman & Chair of Public Policy Group (PPG), CEMA Towards a fairer, greener and more productive CAP?Tassos Haniotis, Director Economic Analysis, DG AGRI, European Commission

Strengthening resource-efficiency and environmental protection in farming – what role for innovative technolo-gies?Faustine Defossez, Senior Policy Officer, Agriculture and Bioenergy, European Environmental Bureau (EEB) Q&A

www.cece-cema-summit.eu

CECE-CEMA Technical Forum: advancing the intelligence of smart machines

Optimizing electro-mechanical systems has always been a key driver of innovation in agricultural and construction machines. However, above and beyond this, adding intelligence is what can now make a real difference in machine innovation: a smart machine can become far more adaptive and precise, and can constantly be optimized for many different working conditions. Moreover, once machines and machine systems start talking to each other, the intel-ligent machine can become an active contributor to optimizing entire process chains, rather than just improving one single application. Featuring a number of leading speakers from the industry, the Technical Forum will explore and discuss two funda-mental questions with regards to the growing integration of intelligence into machines:

How to innovate intelligently?

How to deal with future challenges and opportunities in machine communications?

Speakers will look at the state-of-the-art in innovation and discuss how intelligence can be integrated into the innovation process itself. With regards to machine communications, speakers will discuss the impact and potential security implications of growing wireless communications and digital data flows.

VenueThon Hotel EU

Room: Belgium III

Rue de la Loi 75, 1040 Brussels

12.00h

Networking lunch