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Progress & Priorities2010-2011

INTRODUCTION

Chapter 1: Economic Research

Chapter 2: Policy Initiatives

Chapter 3: Engaging with policy-makers

Chapter 4: Bringing global Travel & Tourism leaders together


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IntroductionTravel & Tourism is one of the worlds great

industries. Not only is it a huge generator

of jobs, wealth and economic growth, but

it is also a substantial driver of the global

economic recovery.

It accounts for US$6 trillion dollars, or 9%,

of global gross domestic product (GDP) and

it supports 260 million jobs worldwide, either

directly or indirectly. Thats almost 1 in 12 of

all jobs on the planet.

Our industry is bigger than the global automotive

sector and only slightly smaller than the banking

industry. These are substantial numbers that

explain why Travel & Tourism is such a major force

in driving global economic recovery and growth.

Travel & Tourism is also a force for good in the

world, bringing people to different regions and

countries, generating a wider understanding of

different cultures and communities. Imagine a

world without Travel & Tourism it would be a

very different place.

3Progress & Priorities 2010 2011

Bangkok, Airport

The World Travel & Tourism Council (WTTC) exists to tell this story to governments and to wider

society. With the top 100 Travel & Tourism business leaders around the world as its Members chiefexecutives, chairmen and presidents WTTC has a unique mandate and overview on all matters

related to Travel & Tourism.


4/324 Progress & Priorities 2010 2011

Introduction

I was privileged to have been asked, towards

the end of 2010, to become only the third WTTC

President & CEO in its 21-year history, trusted with

spreading the message about the importance of

Travel & Tourism to wherever it needs to be heard.We do this through the media, through our Global

and Regional Summits, and through our digital

outreach, as well as by informing governments,

through our industry-leading research, and by

taking our message to wherever the worlds

leaders are gathering.

WTTC is the World Authority on Travel & Tourism,

but we are not the only organisation that has an

interest in ensuring that everyone understands

the importance of our industry. We aim to unite

the voices of our Members from the private

sector with those of the intergovernmental

agencies and organisations, and of the industry

and trade bodies at a global level.

No single organisation has all the influence or

knows all the answers, so it is incumbent upon us

to create a Coalition that will target our messages

in a clear and unambiguous way to ensure the

industry speaks with one voice. Where it isappropriate, WTTC will take leadership on specific

matters; and likewise, where required, WTTC will

support or follow others within the Coalition. It is

not important who leads or who supports as long

as we get the job done.

This means building on the legacy that I havebeen left by my predecessor, Jean-Claude

Baumgarten, President & CEO of WTTC from

1999 to 2010. I would like to thank Jean-Claude

for his tireless devotion to the Travel & Tourism

industry and Im delighted that WTTC can

continue to benefit from his insight and influence

in his role as Vice Chairman.

As I look forward to 2012, I see a growth industry

that can be a substantial driver of economic

growth at a time when it is most needed.

This is not without its immediate challenges

sluggish growth in established economies,

uncertainties with regard to the macroeconomic

situation, the recovery of key tourism economies

from natural disasters.

But it is the role of WTTC, our partner

organisations and everyone with an interest

in the industry to unite to tell the world of theenormous economic and social benefits that

Travel & Tourism brings to the world community.

WTTC President & CEO David Scowsill


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Freedom to TravelWTTC believes in the right of people to

travel safely, securely and efficiently across

international borders. We recognise that

there are genuine concerns about sovereign

border security that must remain the

responsibility of individual nation states

every country has the right to defend

itself as it sees fit.

However, it is the mission of WTTC to

call on governments to adopt smarter

visa and border security policies to

promote Travel & Tourism as a driver of

jobs and economic growth. It is time for

a fundamental change in government

attitudes balancing the need for security

with our freedom to travel by transitioning

to a faster implementation of visa waiverand trusted traveller programmes.

Policies for GrowthWTTC campaigns for governments to

implement policies that support the growth

of Travel & Tourism through the creation of

a competitive business environment. Despite

challenges to economic growth, Travel &

Tourism is still expected to be one of theworlds fastest growing sectors. But it must

have clear support from governments if its

full potential to create jobs, increase exports

and stimulate investment is to be realised.

In fact, the impetus lies with governments

to ensure that their policies specifically

pave the way for companies to

offer services to consumers without

burdensome bureaucracy.

Tourism for TomorrowWTTCs mission is to maximise the

sustainable growth potential of Travel &

Tourism ensuring benefits for consumers,

businesses, local people

and the environment.

In order for future generations to benefit

from the experience of travel, we have to

plan ahead: developing human resources,

optimising relationships with host

communities, protecting the environment,

and preserving tourism assets. WTTC has

long embraced the concept of Tourism

for Tomorrow through its annual award

scheme of the same name.

While the Tourism for Tomorrow Awards

specifically recognise the worlds mostsustainable businesses each year, it is

essential that our planet, our people and

our profits are all aligned for the future

of our industry.


WTTC has a unique mandate and overview on all matters related to Travel & Tourism.

We are currently exercising this mandate in three vital areas of activity and advocacy


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Economic

ResearchEconomic research continues tounderpin WTTCs messages andactivities. While measuring the sizeand growth of the Travel & Tourismsector around the world is challenging,it is critical for an understanding of its

economic contribution.

WTTCs methodology for producingconsistent, comprehensive andcomparable estimates for Travel &Tourisms economic impact across theworld incorporates, and is compatible

with the Tourism Satellite Account:Recommended Methodological

Framework (TSA:RMF 2008)approvedby the United Nations Statistics Division.

Detailed reports for 181 countries and 20 regional groupings

are published annually in March and available for downloadfrom our website (www.wttc.org).

1

EconomicResearch

Bayi Bridge, Shanghai, China 7



The economic impactof Travel & Tourism

WTTCs latest research and forecasts

show that Travel & Tourisms recovery is

continuing, albeit at a constrained pace.

In 2010, the industrys direct contribution toglobal GDP increased by 3.3% to US$1,770

billion, and this level of growth is expected

to be maintained in 2011 and 2012 (3.2%

and 3.3% respectively) since the industry

has continued to face challenges from the

economic slowdown and a deterioration in

global financial conditions through 2011.

Nevertheless, Travel & Tourism is still one of

the worlds largest economic sectors, directly

and indirectly accounting for 9% of global

GDP and 260 million jobs. The longer-term

prospects for Travel & Tourism remain very

positive, and continue to be boosted by

strong growth and rising prosperity in

emerging markets.

We expect the annual growth in Travel &

Tourisms direct contribution to GDP to

average 4.0% between 2011 and 2021.

Travel & Tourism 2011Travel & Tourism 2011 is WTTCs

flagship publication.

It provides an overview of the state of the

industry today, highlighting its economic

and social contribution to the world,

looking at how the challenges and

opportunities of the past ten years have

shaped where we are today, and exploring

priorities for the current decade.

Travel & Tourism is predicted to generate an

extra 69 million net jobs by 2021, including

the employment generated through its direct,

indirect and induced impacts. And almost 4

out of 5 of these 69 million jobs are expectedto be in Asia (excluding Japan), Latin America,

the Middle East and Africa.


9/329Progress & Priorities 2010 2011

Business travel: a catalystfor economic performance

Business travel accounts for nearly

a quarter of global Travel & Tourism

expenditure, but the sector is under

scrutiny. Even as the world economy

recovers, companies remain cautious

about restoring travel budgets.

Meanwhile, virtual meeting technology offers

a ready alternative to in-person meetings,

and environmental concerns have begun

to influence both corporate and government

policies regarding travel. These trends raisea fundamental question with significant

implications:

Published to coincide with the 11th Global

Summit in Las Vegas, WTTC commissioned a

study from Oxford Economics to seek answersto this question. Two separate research channels

were used to inform the study. The first was

a survey of global business travellers and

executives in the United States, United Kingdom,

Germany, Brazil and China.

The second channel was an econometric

analysis covering 190 countries, which tested

for the existence of causal relationships

between business travel and national economic

performance. The results of these analyses are

compelling, showing a clear relationship between

business travel and corporate performance, as

well as economic growth.

Business travel improves global corporate

productivity, yielding a return on investment(ROI) of around 10:1

Approximately one third of the growth in

global trade over the past decade has been

driven by international business travel

Growth in business travel from 2000 to 2007

facilitated the creation of over 40 million jobs -

almost 20% of the growth in global employment

If business travel were cut by 25% over twoconsecutive years, global GDP would be

5% lower than would otherwise be the case

after a five-year period. This would mean

30 million fewer jobs an average loss of 1%

of global employment.

A follow-up piece of work putting the spotlight on

Asia was undertaken in October 2011. It showed

that, in most parts of Asia, the ROI of business

travel is significantly higher than other parts

of the world. It also showed that Asia is more

susceptible to a downturn in business travel.

The study was sponsored by American Express,

the Singapore Tourism Board, the Las Vegas

Convention and Visitors Authority and the US

Travel Association, and was translated and

distributed in Chinese by CTrip.

WHAT ROLE, IF ANY, DOES BUSINESS TRAVEL PLAY

IN DRIVING CORPORATE PERFORMANCE AND IN THE

DEVELOPMENT OF THE GLOBAL ECONOMY?



The impact of the Tohoku Pacific

earthquake on Japans Travel & Tourism

Following the devastating earthquake,

tsunami and nuclear disaster, which took

place in northeast Japan in March 2011,

WTTC launched an initiative to monitor the

impact on, and recovery of, Japans Travel

& Tourism industry.

Oxford Economics was commissioned to

establish a series of scenarios for recovery, with

the first report released in May 2011. Quarterly

updates have tracked, and will continue to

track, recovery according to these scenarios,updating the forecasts accordingly.

The research is based on WTTCs annual

economic impact research for Japan as well as

published data from industry sources such as

the International Air Transport Association (IATA),

STR Global and the Japan National Tourism

Organization (JNTO).

The first report, launched at WTTCs Global

Summit in Las Vegas, set out three recoveryscenarios and suggested that the overall impact

of the earthquake and tsunami could range from

a reduction of 0.9 trillion (low-impact scenario)

to 1.9 trillion (high-impact scenario) in Travel &

Tourisms contribution to Japans GDP in 2011.

The second report, published in September

2011, showed that recovery is broadly in line

with WTTCs low-impact scenario, which

assumes that international tourist arrivals will

recover in numbers by early 2012, along with a

faster recovery in Japans own domestic Travel

& Tourism demand.

The third report, which is due to be publishedin December 2011, will reassess the scenarios

according to the latest available statistical trends.

PRIOR TO 11 MARCH, JAPANS TRAVEL & TOURISM WAS

EXPECTED TO CONTRIBUTE DIRECTLY 10.5 TRILLION TO

JAPANS GDP IN 2011, OR 2.2% OF TOTAL GDP, AND TO

DIRECTLY PROVIDE NEARLY 1.5 MILLION JOBS.

Kobe, Japan



Tokyo, Japan


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Policy

InitiativesWTTC undertakes a number

of specic policy initiatives to

drive forward the agenda of our

strategic priorities.

Initiatives are identied by

Members and led by Working

Groups consisting of experts from

Member companies.

2

PolicyInitiatives

13



The report underscores the important role of

partnership in attaining the vision defined by

WTTC and calls for an alignment of goals and

efforts among leaders of industry, employees,

customers and policy-makers whether in the

commercial or public domain.

Launched under the auspices of HRH The

Prince of Wales, the report has since received

commendations for the endeavours of WTTC

Members in advocating sustainability within

the Travel & Tourism industry through the

aspirations outlined in the report. Since then,

WTTC has continued to engage with the

industry and policy-makers through active

participation in United Nations Climate

Change negotiations.

A follow-up report, launched in November 2010

and entitled Climate Change: A Joint Approach

to Addressing the Challenge, sets out WTTCs

climate change policy recommendations,

outlining clear principles for governments,

EnvironmentInitiative

Amadeus IT Group SA

DLA Piper

Dubai Department of Tourism and Commerce

Marketing, Government of Dubai

Emirates

Fairmont Hotels

Global Leisure Partners, LLP

IHG PLC

Jones Lang LaSalle Hotels

Marriott International Inc

MGM Resorts

PhoCusWright

R Tauck & Partners LLC

Sabre Holdings Corporation

Meli Hotels

The Travel Corporation

Travelport

Tsogo Sun Group

TUI AG

Whitbread Group PLC

Wyndham Worldwide

Environment InitiativeWorking Group Members

In February 2009, WTTCs Members set

out a vision for, and commitment to,

tackling greenhouse gas (GHG) emissions

through the WTTC publication Leading

the Challenge on Climate Change.

guiding them towards fostering an enabling

environment for the sustainable development

of our industry while recognising its

important contribution to economic growth

and sustainable development. This year

WTTC, together with the International

Tourism Partnership (ITP), embarked on a

groundbreaking initiative for the hotel sector.

The Hotel Carbon Measurement Initiative(HCMI) project aims to streamline the way the

hotel industry measures and communicates

carbon emissions to clients.

This is particularly relevant for corporate

consumers who are interested in quantifying

the potential carbon footprint of their meetings/

events at hotels. The Initiative, led by a Working

Group of engineering and environment experts

from 13 hotel companies within WTTCs and

ITPs membership, is currently working on thesecond draft of the guidelines.


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New consumers, new technologies and new

expectations mean that those working in Travel

& Tourism will need new skills and high levels of

cultural awareness and adaptability.

WTTCs Human Resources initiative has been

established to address these challenges. Based

on a survey of WTTC Member HR Directors, key

priorities have been identified. These include:

Bridging the gap between academiaand the industry

Promoting the benefits of a career in

Travel & Tourism Highlighting best practice in Travel &

Tourism Human Resource management

A partnership has been established with the

Tourism Education Futures Initiative (TEFI), a

group of leading tourism schools, through which

Working Group members can contribute to

curriculum development and online seminars.

WTTC has also been working closely with the

International Labour Organization (ILO) and the

International Hotel & Restaurant Association(IH&RA) on research into migrant workers in

the hospitality industry.


According to WTTCs economic research,

some 21 million new jobs will be created in

Travel & Tourism over the next ten years.

These jobs will be generated as a result of

the 4% annual growth in Travel & Tourisms

contribution to GDP, and as a growing

middle class from emerging economies

creates some 2 billion new potential Travel

& Tourism consumers by 2030.

As a result there will be a massive need for

people to work in new hotels, support the

growing aviation industry and provide tourism

services in destinations. However, the challenge

is not just a quantitative one.

Altour

Carlson

Etihad Airways

InterContinental Hotels Group

Mandarin Oriental Hotels Group

Outrigger Enterprises Group

The Travel Corporation (Canada)

Wilderness Safaris

Wyndham Worldwide

Human Resources InitiativeWorking Group Members

HumanResources



Tourism forTomorrow Awards

Thanks to the continued support of our strategic partners, The Travel

Corporations Conservation Foundation and Travelport, WTTCs Tourism for

Tomorrow Awards continue to go from strength to strength.

Recognising best practice in sustainable tourism, the Awards attract high-quality

applications from across the world and industry sectors. The rigorous three-step

judging process, which includes an on-site evaluation of each finalist, continues to

set Tourism for Tomorrow apart from other awards programmes.

The 2011 finalists came from five continents and the winners were announced during

the Welcome Dinner of the 11th Global Travel & Tourism Summit in Las Vegas in a

special ceremony presented by National Geographics Dr Brady Barr.

Winning a Tourism for Tomorrow Award is like winning an Oscar or Emmy its a big

deal in the travel industry. Im personally very proud of our win because it recognises

a goal that we have been committed to since day one of Intrepid.

2011 Global Tourism Business Awards winner:

Intrepid Travels General Manager & Co-founder, Geoff Manchester

Chairman of judges Tourism for Tomorrow Awards, Costas Christ

Travelport President

& CEO Jeff Clarke

The Travel Corporation

President & Chief Executive

Brett Tollman



Destination Stewardship Winner: Alpine Pearls Austria

Isimangaliso Wetland Park AuthoritySouth Africa

Nurture Lakeland UK

Conservation

Winner: Singita PamushanaZimbabwe

Fregate Island Private Seychelles

The Jane Goodall Institute / BudongoEcotourism Development ProjectUganda

Community Benefit Winner: Guludo Beach Lodge

Mozambique

Agritourism Development Corporation,India

Pride n Purpose - Ulusaba Private GameReserve South Africa

Global Tourism Business

Winner: Intrepid Travel Australia

Sabre Holdings / Travelocity USA Shangri-La Hotels and ResortsHong Kong

Finalist Selection CommitteeDr Peter BurnsDirector, Centre for Tourism Policy Studies,University of Brighton, UK

Tony ChartersPrincipal, Tony Charters & Associates,Australia

Daniela PapiFounding Director, Pepy & Pepy Tours,Cambodia

List of Judges 2011Chairman: Costas ChristChairman of Judges, WTTC Tourism forTomorrow Awards, USA

Winner Selection Committee: Keith BellowsVice President and Editor-in-chief, NationalGeographic Traveler, USA

Lindsay GarbuttCEO, Ministry of Tourism, Civil Aviation andCulture, Belize

Fiona Jeffery

Chairman, World Travel Market and Just a Drop,UK

Robin TauckOwner, Tauck Inc and R Tauck & Partners LLC,USA

List of finalists / winners 2011

Jena GardnerPresident, JG Blackbook of Travel, andPresident, The Bodhi Tree Foundation, USA

Erika HarmsExecutive Director, Tourism SustainabilityCouncil, and Senior Advisor on Tourism,United Nations Foundation, USA/Costa Rica

Gail HenrySustainable Tourism Coordinator, CaribbeanTourism Organization, Barbados

Maril HernndezPresident, Fundacin Haciendas del MundoMaya, Mexico

Neil RogersDirector of Marketing, Francis Ford CoppolaResorts, and Special Adviser, Visit SpmiIndigenous Tourism, Sweden

Mahen SanghrajkaChairman/CEO and Founder,Big Five Tours & Expeditions, USA/Kenya

Mandip Singh Soin FRGSFounder & Managing Director,

Ibex Expeditions (P) Ltd, IndiaShannon StowellPresident, Adventure Travel Trade Association,USA


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Taxation

The proliferation of taxes imposed on

the Travel & Tourism industry around

the world from arrivals and departure

charges to rising VAT levels and bednight

taxes has long been an issue for

WTTC Members.

Following a working session during its Annual

General Meeting in May 2011, WTTC has

renewed its efforts to highlight the negative

impact of such taxes.

WTTC has participated in high-level meetings

with ministers of tourism of affected countries,

and has had direct discussions with the UK

Treasury, as well as mounting an intensive

media campaign to raise awareness of the

impact of this tax.

18 Progress & Priorities 2010 2011

THE FOCUS TO DATE HAS BEEN ON THE UKS

AIR PASSENGER DUTY, WHICH IS NOT ONLY

PUTTING PRESSURE ON THE AIRLINE INDUSTRY,

BUT IS ALSO HAVING NEGATIVE IMPACTS ON

LONG-HAUL DESTINATIONS SUCH AS THE

CARIBBEAN, SOUTH AFRICA AND AUSTRALIA.


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Engaging

with policymakersCentral to WTTCs mission is engaging

with policy-makers from governments

and international organisations, to raiseawareness of the importance of Travel

& Tourism, highlight examples of case

studies of where policy decisions have

harmed the industry, and participate

in initiatives to further the sustainable

growth of Travel & Tourism.

3

Engaging withpolicy makers

21


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Global leaders forTourism InitiativeThis joint initiative with the World Tourism

Organization (UNWTO) aims to engender

support for Travel & Tourism at the highest

level of government.

Heads of state across the world are presented

with an Open Letter, highlighting the

importance of Travel & Tourism, and asked to

accept this letter in acknowledgement of the

relevance of Travel & Tourism in facing todaysglobal challenges.

Quotations and images of heads of state and

government taken during the presentation

of the Open Letter will be used to build

a Golden Book of Travel & Tourism and

showcase their commitment to promoting

Travel & Tourism to the world community as a

means of promoting sustainable development.

WTTC Members with active interests in

participating countries are invited to attend the

signing ceremonies.

At the time of publication, this campaign has

already received the support of the Heads of

State and Government from Mexico, South

Africa, China, Ireland, Indonesia, Malaysia,

Kenya, Kazakhstan, Hungary, Burkina Faso

and Mozambique.


11th WTTC Global Summit,Las VegasThe annual Global Summit is the forum at

which the public and private sector leaders

in Travel & Tourism meet to discuss how

they can work together more effectively.

The Global Summit in Las Vegas was noexception, with participation from tourism

ministers from around the world and President

Caldern of Mexico. Many of the discussions

focused on the USAs visa policies, which have

been identified as a critical barrier to the

growth of the industry.

Significant steps forward were made with the

US administration, with keynote presentations

and on-stage interviews by the US Secretaries

of Homeland Security and Transportation, aswell as with one of President Obamas top

advisors publicly pledging the administrations

support for Travel & Tourism.

The Department of Homeland Security

wants to engage with you,

Janet Napolitano, US Secretary of

Homeland Security.

We get it. We know Travel & Tourism is important,Ray La Hood, US Secretary of Transportation.

Valerie Jarrett, Senior Advisor toPresident Barack Obama

From Left: Jumeirah Group Executive Chairman Gerald Lawless,

Prime Minister of Ireland Enda Kenny, Etihad Airways CEO James Hogan

Engagingwith policy makers



T20WTTC is the sole representative of the privatesector in the UNWTO-led T20 Initiative. The aim

of T20 is to bring together the tourism ministers

of G20 countries in order to further the Travel &

Tourism agenda within the G20 forum. In 2012,

during the Mexican Presidency of G20, WTTC

will be working closely with UNWTO and the

Mexican Ministry of Tourism to highlight the

importance of Travel & Tourism in achieving

the wider objectives of job creation, economic

growth and international development setout for the G20.

APECThe APEC Tourism Working Group (TWG) met

twice in 2011 in the Philippines in April, and in

San Francisco in September. High on the agenda

at both meetings were crisis management and

recovery, following the Japanese earthquake

and tsunami in March. WTTC is one of only two

private sector organisations that enjoys guest

status at the twice-yearly APEC Tourism Working

Group meetings, as well as at the biennial APEC

Tourism Ministers meeting, in which WTTCs

President & CEO participates. Following a

discussion on impediments to tourism growth

during the 2010 APEC TWG meetings, WTTC

and PATA put forward a proposal for a new

study to be commissioned by APEC, Creating

Business Growth Opportunities in the New APEC

Economy. This has since been endorsed by

APEC, and WTTC is now working with PATA andthe US Department of Commerce, currently Lead

Shepherd of the TWG, to take the study forward.

WTTC India InitiativeThe World Travel & Tourism Council IndiaInitiative (WTTCII) is an active force in

Travel & Tourism in India, providing a forum

for the industry to work closely with the

public sector.

WTTCII is currently chaired by Vivek Nair,

Vice-Chairman and Managing Director of

Hotels Leelavanture Ltd who took over from

Arjun Sharma, CEO, Le Passage to India,

at the beginning of 2011.

Revitalised with a new Secretary General,

former Secretary of Tourism ,Sujit Banerjee,

WTTCII has had considerable success over

the past year. Off the back of a major event in

December 2010, designed to lobby different

government departments, bringing together

the private sector with key government players

including the Economic Advisor to the Prime

Minister, WTTCII and the Ministry of Tourism

made a joint presentation to the Indian

Prime Minister in June 2011.

Following this, WTTCII has been actively involved

in the planning process for the Report on

Tourism for the XII Five Year Plan (2012-2017),

finalised in September 2011, with many of the

organisations suggestions being incorporated

into the Report. This includes, the incorporation

of hotels in the RBI infrastructure lending list,

deemed exporter status for tourism relatedservice providers, visa facilitation, rationalisation

of taxes and a National Travel Mart.

OECDWTTC participates in OECDs Tourism

Committee and in its September 2011 meeting,

held in Paris, was invited to make a keynote

presentation on Trade in Tourism Services

with a particular focus on tourism in China.

Advancing the Trade in Tourism agenda will

be a key initiative for the Tourism Committee

over coming months, and WTTC will be

closely involved in this work.


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Bringing globalTravel & Tourism

leaders together

WTTC continues to serve as

the forum for the global leaders

in Travel & Tourism, bringing

together our Members with

other leaders from internationalorganisations, the public sector

and the media.

4

Bringing global Travel &Tourism leaders together

25



The GlobalSummit

WTTCs Global Summit is the pre-eminent

event in the global Travel & Tourism calendar.

It attracts around 1,000 of the industrys

leaders and offers an unparalleled platform for

speakers from within and outside our industry

to share their views with an international

audience of prominent business, financial,

political and media leaders.

It aims to unite the sectors within Travel & Tourism

and other industries impacted by, or impacting

on, Travel & Tourism. The Global Summit is alsoconsidered a premier event for networking

given the number and calibre of senior industry

and government leaders who regularly attend.

Contacts made or renewed at the Global Summit

help to drive all segments of the industry.

In Las Vegas, in May 2011, we were particularly

privileged to welcome to the Global Summit anumber of well-known business leaders

from around the world, including Ted Turner,

founder and head of Turner Enterprises;

Atustoshi Nishida, Chairman of Toshiba; andSteve Ridgway, Chief Executive of Virgin

Atlantic Airways.

The 12th Global Summit will be held in Tokyo

and Sendai, Japan, on 16-19 April 2012 a year

after the Japanese earthquake and tsunami. The

main Summit will take place in Tokyo following

a day of working sessions in Sendai, the city

synonymous with the earthquake.

Through presentations and discussions on key

topics such as Japans recovery, Making sense

of a rapidly changing world, Travel & Tourism as

a driver of global economic recovery, Consumer

needs, Todays airline environment and Tourism

for Tomorrow, the Summit will ask:

WHATS NEXT FOR THIS DYNAMICINDUSTRY IN TURBULENT TIMES?

Turner Enterprise Chairman Ted Turner

US Secretary of Homeland Security Janet Napolitano


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In 2011, WTTC has begun to

implement a strategy to launch a

series of regional events around

the world.

The first Regional Summit WTTC

The Americas Summit will be

hosted by the Ministry of Tourism,

Mexico (SECTUR) in Cancn, and

take place on 16-18 May, 2012,

immediately following the T20

meeting, which will be held in Mrida.

In partnership with SECTUR, WTTC

will invite high-level delegates from

the public and private sectors to

debate a broad range of global issuesin the regional context.

A regionalapproach to events


THE STRATEGY WILL CREATE NEW

EVENTS DESIGNED TO DELIVER THE

OBJECTIVES OUTLINED IN WTTCS

MISSION, AS WELL AS PROVIDING

SIGNIFICANT VALUE TO THE EVENTS

HOSTS AND PARTNERS.

From left: Secretary of Tourism Mexico Gloria Guevara, WTTC

President & CEO David Scowsill, President of Mexico Felipe Caldern

Cathedral of Morelia, Michoacan, Mexico


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A growingChinese Membership


WTTC has been expanding its presence

and activities in China since the launch

of the first China Report in 2003, The

Impact of Travel & Tourism on Jobs and

the Economy.

A second, follow-up report was released

in 2006, and a number of different events

were organised by WTTC in the country

with Members during that period, in order to

address issues of concern to the industry,

such as future human capital needs.

In 2010, we also held our 10th Global Summit

in Beijing. The invitation from China to host this

key annual event was particularly exciting given

the dynamism of Chinas Travel & Tourism and

its enormous prospects for growth. Indeed,

China is forecast by WTTC to lead Travel &

Tourism growth over the coming decade.

These bullish forecasts are due in large part

to the fact that, in November 2009, Chinas

State Council approved new Guidelines to

Accelerate the Development of the Tourism

Industry, aimed at fostering the development

of tourism and making it a strategic pillar of

the national economy.

One of the fastest growing tourism destinations

in the country is Hainan, and the Travel &

Tourism development and investment potential

of the southern Chinese province is currentlythe subject of a major study by WTTC and

Oxford Economics, due for publication before

the end of 2011.

Preliminary results show that, if Hainan Province

were a country, it would already rank 15th in

the world terms of absolute investment in Travel

& Tourism, with a total expected to exceed

US$11.80 billion in 2011.

SHAO Qiwei, Chairman, China National Tourism Administration



And in terms of Hainans Travel & Tourism

investment as a contribution to total capital

investment in the province, its 50.9% share

ranks it at the top of WTTCs world league table.

Forecasts for the next ten years are even more

impressive. From 2011 to 2021, the growth in

Travel & Tourism investment in Hainan Province

is expected to increase by around 9.5% a year

reaching US$29.3 billion by 2021 (at 2011

constant prices and exchange rates).

WTTCs increased exposure in China, both

directly and through our Members many of

whom have identified the country as a major

source of growth for their own companies

over the foreseeable future has also led to

rising demand from Chinese firms to become

Members of the Council.

WTTC now has ten Members in China, and

this includes six Members who have joined

since the 2010 Global Summit, bringing a

refreshing new perspective to the global Travel &

Tourism market. We look forward to increasing

collaboration with our new Chinese colleaguesand will be developing further initiatives in China

for the benefit of all our Members and the

industry at large.

OVER THE SAME PERIOD, TRAVEL &

TOURISM WILL GROW BY 8.4% IN TERMS

OF ITS SHARE OF JOB CREATION, AND BY

13.6% IN ITS DIRECT CONTRIBUTION TO

GDP (GSP, GROSS STATE PRODUCT)

Shanghai, China

Claudio Zaccherini / Shutterstock.com

Beijing Summit 2010



Buildinga coalition

At the conclusion of the 11th Global Summit in Las Vegas,

David Scowsill called on the Travel & Tourism industry to cometogether in a coalition so that it is better placed to engage in

dialogue with governments and ensure that the industry is able

to power global growth in the 21st century.

The intention is for this Coalition to bring the travel industry together

on issues on which there is shared ground, so that we can speak with

one voice rather than adopting a fragmented approach as is currently

the case and to ensure that our messages are targeted clearly and

without ambiguity.

Where relevant, WTTC will take leadership on particular matters. And

equally, where required, WTTC will provide support or follow the lead

of others within the Coalition.

First steps have already been taken to establish this coalition.

Discussions have been held with key international organisations and

associations, and the concept will be further examined during the first

Travel Association Summit at the PhoCusWright conference in Miami

in November 2011.

WTTC President & CEO David Scowsill


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CHAIRMAN

ABERCROMBIE & KENTGeoffrey J W Kent

Founder, Chairman & CEO

PRESIDENT & CEO

WORLD TRAVEL &TOURISM COUNCILDavid Scowsill

VICE CHAIRMEN

WORLD TRAVEL & TOURISMCOUNCILJean-Claude Baumgarten

MANDARIN ORIENTALEdouard Ettedgui

Group Chief Executive

TUI AGDr Michael Frenzel

Chairman of the ExecutiveBoard

GLOBAL LEISURE PARTNERSMark Harms

Chairman & Chief ExecutiveOfficer

WYNDHAM WORLDWIDEStephen P HolmesChairman & Chief ExecutiveOfficer

SILVERSEA CRUISESManfredi Lefebvre dOvidio di

Balsorano de Cluniere

Chairman

THE TRAVEL CORPORATIONBrett Tollman


EXECUTIVE

COMMITTEE

ACCORDenis Hennequin


AMERICAN EXPRESSCOMPANYCharles Petruccelli

President Global Travel Services

BEIJING TOURISM GROUPQiang Duan

Chairman

BHARAT HOTELS LIMITEDJyotsna Suri

Chairperson & ManagingDirector

CARLSONMarilyn Carlson Nelson

Chairman

Hubert Joly

President, Chief ExecutiveOfficer & Director

EMIRATESGary Chapman

President Group Services &Dnata, Emirates Group

ETIHAD AIRWAYSJames Hogan

Chief Executive Officer

HILTON WORLDWIDEChristopher J Nassetta


Officer

INTERCONTINENTALHOTELS GROUP PLCRichard Solomons

Chief Executive

JUMEIRAH GROUPGerald Lawless

Executive Chairman

MARRIOTTINTERNATIONAL INCJW Marriott, Jr


Arne M Sorenson

President & Chief OperatingOfficer

MELI HOTELSINTERNATIONALSebastin Escarrer

Vice Chairman

OUTRIGGERENTERPRISES GROUPDr Richard R Kelley

Chairman Emeritus

RIOFORTE INVESTMENTS SAManuel Fernando Esprito

Santo

Chairman

SABRE HOLDINGSTom Klein

President

SHUN TAK HOLDINGSLIMITEDPansy Ho

Managing Director

TRAVEL GUARDWORLDWIDEJeffrey C Rutledge


TRAVELPORTGordon Wilson

President & Chief ExecutiveOfficer

TSOGO SUN GROUPJabu Mabuza

Deputy Chairman

VISITBRITAINChristopher Rodrigues, CBE

Chairman

GLOBAL MEMBERS

ALTOURAlexandre Chemla

President

AMADEUS IT GROUP SALuis Maroto


Jose Antonio Tazn

Chairman of the Board

BEIJING CAPITALINTERNATIONAL

AIRPORT CO, LTD

Zhiyi DongChairman

Guanghui Zhang


BEIJING TOURISM GROUPYi Liu

President

BOSCOLO GROUPGiorgio Boscolo


CANNERY ROW COMPANYTed J Balestreri


CHOICE HOTELSINTERNATIONALStephen P Joyce


CHINA INTERNATIONALTRAVEL SERVICE, HEADOFFICE (CITS)Rong Chen


COSTA CRUISESPier Luigi Foschi


CTRIP.COM INTERNATIONALMin Fan


DEPARTMENT OF TOURISM& COMMERCE MARKETING,GOVERMENT OF DUBAIKhalid A bin Sulayem

Director General

DLA PIPERSir Nigel Knowles

Co-Chief Executive Officer

DOLPHIN CAPITALINVESTORSMiltos Kambourides

Managing Partner

DUBAILANDMohammed Al Habbai


EXPEDIA INCDara Khosrowshahi


FAIRMONT RAFFLESHOTELS INTERNATIONALChris J Cahill

Chief Operating Officer

GRUPO BARCELSimn P Barcel


GLOBAL BLUE GROUPPer Setterberg


HNA GROUPFeng Chen

Chairman of the Board

HOGG ROBINSON GROUPDavid Radcliffe

Chief Executive

HOTELPLAN HOLDING AGHans Lerch

Vice Chairman & Chief Execu-tive Officer

HUANGSHAN TOURISMGROUPJiwei Xu

Chairman

IBMMarty Salfen

General Manager, Global Travel& Transportation Industry

IFA HOTELS & RESORTSTalal Al Bahar

Chairman & Managing Director

INDIAN HOTELS COMPANYLTDRK Krishna Kumar

Vice Chairman

JONES LANG LASALLEHOTELS

Arthur de Haast

Global Chief Executive Officer

JTB CORPHiromi Tagawa


LEBUA HOTELS & RESORTSCO LTDRattawadee Bualert

President

LEBUA HOTELS & RESORTSCO LTDDeepak Ohri


LOEWS HOTELSJonathan M Tisch


MESSE BERLIN GMBHRaimund Hosch


MGM RESORTSINTERNATIONALJim Murren


MVENPICK HOTELS &RESORTSJean Gabriel Prs


NH HOTELESMariano Prez Claver

Chairman

PHOCUSWRIGHT, INCPhilip C Wolf


RADISSON EDWARDIANHOTELSJasminder Singh


REED TRAVEL EXHIBITIONSRichard Mortimore

Managing Director

RELAIS & CHTEAUXJaume Tpies

President

R TAUCK & PARTNERSRobin Tauck

President

S-GROUP CAPITALMANAGEMENT

Vladimir Yakushev

Managing Partner

SPENCER STUARTJerry Noonan

Co-leader, Global Hospitality &Leisure Practice

STARWOOD HOTELS &RESORTS WORLDWIDE, INC

Frits D van PaasschenPresident & Chief ExecutiveOfficer

TAJ HOTELS RESORTS &PALACESRaymond Bickson

Managing Director & ChiefExecutive Officer

TAP PORTUGALFernando Pinto


TRANSAERO AIRLINESAlexander Pleshakov


UNITED AIRLINESJeff SmisekPresident & Chief ExecutiveOfficer

UNITED AIRLINESJim Compton

Executive Vice President &Chief Revenue Officer

WHITBREAD PLCAndy Harrison

Chief Executive

WILDERNESS SAFARISAndy Payne


VIRTUOSO LTDMatthew D Upchurch CTC


ZAGAT SURVEY LLCTim Zagat

Co-Founder, Co-Chair & ChiefExecutive Officer

ZARA INVESTMENTHOLDING CO LTD

Yassin K Talhouni


HONORARY MEMBERS

ACCORGrard Plisson

Co-Chairman, SupervisoryBoard

AMERICAN EXPRESSCOMPANYJonathan S Linen

Adviser to Chairman

ANDR JORDAN GROUPAndr Jordan

Chairman

FT MOORE P/LSir Frank Moore, AO

Chairman

NOMURA INTERNATIONALPLCLord Colin Marshall of

Knightbridge

Chairman

THE HERTZ CORPORATIONFrank Olsen

Retired Chairman of the Board

TZ ASSOCIATES LTD.Tommaso Zanzotto

President

UNIVERSAL MEDIACarl Ruderman

Chairman

CHAIRMAN EMERITUS

RRE VENTURESJames D Robinson III

General PartnerWTTC Chairman (1990-1994)

IMMEDIATE PAST

CHAIRMAN

GLOBAL ALLIANCEADVISORS LLCVincent A Wolfington

ChairmanWTTC Chairman (2004-2007)

FORMER CHAIRMAN

INTERCONTINENTALHOTELS GROUP PLCSir Ian Prosser

Retired ChairmanWTTC Chairman (2001-2003)

AIG INCHarvey Golub

Non-Executive ChairmanWTTC Chairman (1996-2001)

ROBERT H BURNSHOLDINGS LTDRobert H Burns

ChairmanWTTC Chairman (1994-1996)


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1-2 Queen Victoria Terrace,Sovereign Court,

London E1W 3HAUnited Kingdom

Telephone: +44 (0) 20 7481 8007F 44 (0) 20 488 1008

progress and priorities, 2010-2011

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