progress report on market and cost study for reston recreation center, brailsford & dunlavey, march...

7/28/2019 Progress Report on Market and Cost Study for Reston Recreation Center, Brailsford & Dunlavey, March 2013

1/20

R E S T O N C O M M U N I T Y C E N T E R

P R O J E C T U P D A T E


2/20


3/20

PROJECT GOALS & OBJECTIVE

Update the competitive context to understand whatexisting/planned facilities could impact utilizationand participation rates

Conduct focus groups to establish a program and

targeted outcomes for the project Review of revenue-generating options within

proposed facility

Update program and cost estimates Update the financial model


4/20

MARKET ANALYSIS

Results of February 11 Community Focus Group Substantial input regarding need for additional

aquatics facilities

Therapy pool

Competitive pool (50M or 25YD)

Deep well for diving and other activities

Locker rooms

Sauna and steam rooms

Support adaptive swim programs


5/20

Results of February 11 Community Focus Group Weight and Fitness equipment to support athletic

training and general wellness and fitness

Indoor and outdoor track Multipurpose courts for basketball, indoor soccer,

volleyball

Wrestling room Climbing wall

Concessions

MARKET ANALYSIS


6/20

Results of February 11 Community Focus Group Opportunity to create an Olympic Caliber facility

Support from YMCA and other organizations,

opportunity to collaborate on programs and services

MARKET ANALYSIS


7/20

Demographic AnalysisMarket Area Analysis

Membership types and ratesUtilization and capacity analysis

MARKET ANALYSIS


8/20

Public AquaticFacilities 16 Public

Facilities

Five 50M Pools

Twelve 25YDPools

Five LeisurePools

Leisure 25YD 50M

A AudreyMoore

B CubRun

C GeorgeWashington

D LeeDistrict

E Mt.Vernon

F OakMarr

G ProvidenceH SouthRun

I SpringHill

J ClaudeMoore

K IdaLeePark

L Chinquapin

ParkM CommunityCenter

N FreedomAquaticCenter

O HerndonCommunityCenter

P YMCA

Total 5 12 5

Facility

PRELI MINARY MARKET ANALYSIS


9/20

A

B

C

D

E

FG

H

I

J

K

L

M

N

O P

PUBLICFACILITIES


10/20

A

D

F

J

N

PUBLICAQUATICFACILITIES 50M


11/20

A Sport & Health Club- Reston N

B Bikram Yoga N

C Pure J oe Pilates Studios N

D Fitness First N

E Lady of America Fitness Center N

F LifeTime Fitness YG Curves N

H Sport & Health Club- Worldgate Y

I Gold's Gym- Clock Tower N

J Gold's Gym N

K Curves N

L Fitness First N

M Sport & Health Club- Tyson's Y

N Sport & Health Club- Regency Y

O Anytime Fitness N

Total 4

Aquatic

Facilties?Facility

Private Facilities 4 With Indoor Pools

LifeTime Opening

Spring 2013



12/20

PRIVATEFACILITIES


13/20


14/20

Category Resident NonResident Resident NonResident

AdultSingle(16yrs+) $6.21 $7.82 $118.00 $163.00

Adult2Person

Dependent(315yrs) $3.50 $3.50 $25.00

Youth/Student(12

24

yrs) $4.42 $6.67 $83.81 $113.81

SeniorSingle(60yrs+) $4.36 $6.11 $84.38 $123.13

Senior2Person

Family $15.50 $22.50

Daily 25Admissions

PUBLICFACILITIESRATES



15/20

PUBLICFACILITIESRATESCategory Resident NonResident Resident NonResident Resident NonResident

AdultSingle(16yrs+) $56.75 $79.21 $287.13 $395.67 $523.89 $732.14

Adult2Person $86.60 $129.45 $451.00 $664.80 $822.67 $1,170.88

Dependent(315yrs) $16.30 $24.20 $87.67 $119.50 $146.95 $190.95

Youth/Student(1224yrs) $48.04 $67.17 $226.17 $324.00 $401.46 $716.82

Senior

Single

(60

yrs

+)$43.29 $63.17 $228.40 $326.40 $346.46 $476.18

Senior2Person $66.90 $105.05 $361.00 $553.13 $622.85 $912.55

Family $112.00 $157.67 $570.75 $803.67 $1,039.00 $1,348.50

MonthlyPass 6

Month

Pass 12

Month

Pass


Category Daily 25Admission Monthly 6Month Pass 12MonthPass

AdultSingle(16yrs+) 26% 38% 40% 38% 40%

Adult2Person

49% 47% 42%

Dependent(315yrs) 0% 48% 36% 30%

Youth/Student(1224yrs) 51% 36% 40% 43% 79%

SeniorSingle(60yrs+) 40% 46% 46% 43% 37%

Senior2Person 57% 53% 47%

Family 45% 41% 41% 30%

NonResidentPremium


16/20

PRIVATEFACILITIESRATESPRELI MINARY MARKET ANALYSIS

Avg./Month Public Variance

IndividualAdultMembership $57.85 $56.75 2%

FamilyMembership $134.50 $112.00 17%


17/20

Define program elements based

on feedback from:

Focus groups

User groups

Market analysis

PROGRAM MODEL UPDATE

Elements: Aquatics

Fitness/Wellness

Gymnasium

Multipurpose Spaces

Community Spaces

Support Spaces


18/20

FINANCIAL MODEL Develop realistic operating costs and revenue

projections based on the results of the previous

tasks. The model will analyze the financialimpact of various operating strategies,

membership structures, and other operating

assumptions Update revenue projections from membership and other

income

Updated operating expenses (Personnel and non-personnel)

Perform sensitivity analyses to identify the optimal operating

structure for the project


19/20

FINANCIAL MODEL The model will

includes detail

analysis related to the

following elements:

Building Program

Membership

Revenue Opportunities

Operating Expenses

Personnel Expenses

Membership

Lane Rentals

Aquatic Classes

Personal Training

Fitness Classes Corporate

Memberships/Sponsorships

Facility Rentals

Birthday Parties

Locker Rentals

Retail Revenue

REVENUE


20/20

progress report on market and cost study for reston recreation center, brailsford & dunlavey, march...

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