progress with purpose
TRANSCRIPT
Funding Breakdown
WE ARE GENERAL MOTORS
and we believe strongly that our
future business and society depend on the bold actions of today. We see a future with Zero Crashes, Zero
Emissions and Zero Congestion and this vision is embedded in all we do to advance our business and society.
Our social impact strategy places a sharp focus on
philanthropic investments that create smart, safe and
sustainable communities around the world and
establishes a framework that allows us to measure
positive social change aligned to business objectives.
Outside of investments in our headquarters city of
Detroit, this strategy is limited to three primary focus
areas, including STEM education, vehicle and road
safety and community development.
In 2019, GM partnered with 349 U.S.-based nonprofits
with a goal of impacting an estimated 1.9 million
individuals through a variety of programmatic
interventions.
While many of our partnerships have a global impact, the above map depicts distribution of philanthropic
funds across the United States where programmatic activities occurred in 2019.
General Motors does well by doing good
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U.S. FUNDING HEAT MAP
Individuals Impacted by Programming
STEM
Detroit
Vehicle & Road Safety
Community Development
STEM
300,000
Detroit
339,000 Community Development
91,000
Vehicle & Road Safety
1,100,000
FOCUS AREA SPOTLIGHT
We are committed to SAFETY in everything we do
We earn CUSTOMERS for life
We build BRANDS that inspire passion and loyalty
We translate breakthrough TECHNOLOGIES into vehicles and experiences that people love
We create SUSTAINABLE solutions that improve the COMMUNITIES in
which we live and work
It’s not just crucial to the future of our workforce but equally important to help our communities attract and
retain good talent and jobs. Through nonprofit partnerships, we support programs that fall into four emerging
areas with the potential to drive transformative solutions. We call this model the STEM Impact Compass, which
is depicted above.
In 2019, GM partnered with 51 nonprofit organizations across the U.S. in an effort to:
STEM EDUCATION
Partner Spotlight
GM hosted 25 high school students
from across the country for a STEM
for Changemaking summit with
Ashoka at the GM Tech Center in
Warren, Michigan. Attendees were
selected for impressive projects that
used STEM to make a difference in
their communities. Students worked
with 112 GM employees as they
further developed ideas and
enhanced their changemaking skills.
ASHOKA MIT SOLVE ISTE This project sought solutions to
global challenges from tech
entrepreneurs by creating a
platform for
conversations
on topics like
circular
economy,
innovation and
being a good
corporate
citizen. At the
2019 Solve
Challenge
Finals in New York City, GM’s new
Chief Sustainability Officer Dane
Parker served as a judge.
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In its second year, the GM/ISTE
Artificial Intelligence professional
development course scaled to reach
516 educators across the U.S. and 15
other countries. The majority of
participants were technology
coaches, coordinators or
administrators who will help bring
these AI project concepts to school
districts around the world.
Increase the number of students who earn a STEM degree that matches the market needs
Increase the presence, achievement and persistence for underrepresented minorities in STEM fields
Increase the supply of qualified teachers trained in STEM-related subjects
With the ever-increasing level of advanced technologies entering the automotive industry, GM strives
to expand and improve education opportunities in science, technology, engineering and math (STEM).
Immersive Learning
Hands-on experiences that encourage active participation and
drive engagement.
Computational Thinking
Developing analytical,
multidisciplinary and transferable
skills like experimentation &
problem solving.
Artificial Intelligence
Exploring AI-powered
technologies with the potential to
facilitate teaching and learning.
Digitization of Education
Using online and digital tools to transform how
learning is delivered inside and outside
the classroom.
Child Passenger Safety Technicians fit and install safety seats for families at an inspection event in Los Angeles.
164,618 teens to be reached by distracted &
impaired driving programs
400 car seat inspection
stations maintained
VEHICLE & ROAD SAFETY
220 high schools to provide road
safety programming to students
Motor vehicle crashes continue to be the number one cause of
unintentional death among children and teens ages 5-19 and are
responsible for nearly 40,000 lives lost on U.S. roadways annually. GM aims to bridge the gap between today’s
transportation reality and a future of zero crashes. We do this by investing in partnerships and initiatives with
organizations like Safe Kids Worldwide, National Safety Council and Mothers Against Drunk Driving. Our grant
funding last year will impact an estimated 1.1 million individuals across the U.S. with programming to help:
Increase awareness of effective road safety practices
Partnering with DoSomething.org, Chevrolet supported the Not
Safe for Wheels (NSFW) Campaign to build awareness on several
road safety topics. The campaign far exceeded its goal by 224%,
exposing over 134,000 young people to driver, passenger, cyclist
and pedestrian safety tips. To bring the partnership to life, GM
hosted a road safety challenge where 14 high school students
competed to develop solutions to seat belt use, distracted driving,
speeding, out-of-vehicle awareness and impaired driving. GM
safety experts and DoSomething staff mentored the students,
while GM executives served as judges to name the winning team.
All students received stipends for future educational purposes.
Partner Spotlight
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Increase usage of seat belts and safety restraints
Decrease impaired and distracted driving
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Innovative Placemaking Economic Prosperity Workforce Readiness
Community development is defined as generating solutions for
common problems. At GM, we focus our community development efforts on workforce readiness,
economic prosperity and innovative placemaking. We recognize the importance to not only equip individuals
with the essential skills to gain secure employment in a competitive economy, but also empower them with
the tools to advance economically in communities that positively impact their well-being. Therefore, we
partner with nonprofit organizations that work to:
Investing with the Local
Initiatives Support Corporation
(LISC), GM is supporting
Financial Opportunity Centers,
with a targeted focus on rural
Midwest communities,
impacting an estimated 1,000
individuals.
SER – Jobs for Progress utilizes
GM funds to educate 250
minority women throughout
the Dallas-Fort Worth
Metroplex with necessary and
expansive small business
entrepreneurship skills.
Through a partnership with
KaBOOM!, GM is investing in
physical spaces, ensuring that
children have access to
balanced and active play
through state-of-the-art
playscapes. 2019 saw builds in
Detroit and Flint, Michigan and
Phoenix, Arizona.
Increase the number of residents positively impacted by innovative community improvements
Decrease the number of individuals facing economic barriers
Increase the number of individuals with marketable technical and vocational skills
GM’s Corporate Giving team supports a KaBOOM! playscape build in Flint, Michigan.
8,583 individuals to receive technical &
vocational jobs training
5,800 free rides provided to alleviate
transportation barriers
4 communities to receive
new public playscapes
Partner Spotlight
COMMUNITY DEVELOPMENT
DETROIT
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“General Motors has been headquartered in the city of Detroit for
more than a century. Our vision for this city is what every company,
and every citizen, wants for it: a robust city with a thriving economy,
good schools and strong, vibrant neighborhoods.”
— Mark Reuss, President of General Motors
For more than 100 years, Detroit has been home to GM’s global headquarters. That’s why we have aligned specific areas of focus to the needs of Detroit and its residents. Last year
alone, GM invested nearly $10.5 million with local nonprofits that are delivering lasting change.
The below roadmap highlights some of the nonprofits we work with to help make Detroit a great place
to learn, work and thrive.
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teamGM Cares In 2019, 18,880 GM employees
volunteered 181,258 hours at 541
nonprofits around the world. This
global employee volunteer force,
known as teamGM Cares,
encourages employees to roll up
their sleeves and improve our
communities around the world.
GM Student Corps is a comprehensive, paid summer internship program for high
school students in under-resourced communities that offers community service,
life-skill training, college readiness and team building. This program has worked
with more than 1,340 high school and college students since 2013.
In partnership with 15 local Detroit,
Flint and Pontiac high schools, 150 students are divided into teams
and paired with GM retirees and college interns who mentor them
across the 10-week program.
In 2019, the program placed a greater focus on life skills and
professional development in partnership with Urban Alliance, a
national youth development nonprofit. Additionally, GM
employees led workshops on topics like data analytics, app
development and vehicle technology to provide students with
21st century skills.
- Vickie Mecsey, Manager of Workplace Engineering and Operations Solutions
“GM’s commitment to offering shared and inspiring
activities outside of the office is very powerful and
rewarding. For me, helping others kindles a sense of
pride, joy and genuine happiness and gives me the
chance to have a positive impact on my community
and change lives for the better.”
Students learn about engineering career paths from a GM engineer.
GM employees also work creatively to
repurpose business resources to benefit
hundreds of nonprofits each year. In 2019,
GM provided assets to nonprofits valued
at more than $4.5 million. This includes:
19 U.S. states
by the
13 countries
541 nonprofits
181,258
numbers
volunteer hours
217 chassis donated to
auto technician
training programs
teamGM Cares Employee Participation
44 nonprofits
received office
furniture and/or
technology
15 vehicles donated
for educational
purposes
DISASTER PREPAREDNESS AND RESPONSE
Each year, GM makes a strategic, pre-investment in disaster response services so that in times of disaster, the
American Red Cross is positioned to help immediately rather than fundraising first and responding later. GM
joins approximately 60 other corporations as members of the Annual Disaster Giving Program that collectively
provides the American Red Cross with these financial resources.
Additionally, our OnStar team partners with the American Red Cross to provide critical
dispatch services when call volumes peak during disasters.
In 2019, GM employees installed smoke alarms in communities in Arizona, Michigan and
Texas as part of the Red Cross’ Sound the Alarm Campaign.
Canada: GM Canada and its employees donated $1.9 million to nonprofits that
impacted more than 150,000 Canadians in 2019. This work included a partnership
with five universities that sent 1,100 youth to a STEM camp last summer and was
supported by employee volunteers.
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China: As part of GM’s long-term support of the China Development Research
Foundation’s Village Kindergarten program, employees spent five days in Sangzhi,
Hunan to provide art, music, science and sports classes to underprivileged children. The
program also leverages social and government resources to offer preschool education to
children between the ages of 3 and 6 to help improve social and emotional development.
Brazil: We expanded our partnership with Safe Kids Worldwide to conduct essential
research, promote awareness and educate child passenger safety technicians to
enhance child occupant protection in Brazil.
Spring Hill
Manufacturing provided a $20,000 grant to the
Boys & Girls Club of Maury County
to provide STEM programming for
more than 200 youth.
Fort Wayne Assembly supported Greater Fort
Wayne Inc. with a
$10,000 grant to help
create awareness among
high school students about
careers in manufacturing.
Flint Operations allocated $20,000 to
Communities First,
Inc. to help build a
70-unit affordable
housing development.
EMPOWERING COMMUNITIES ACROSS THE U.S...
...AND AROUND THE WORLD
GM’s social impact expands beyond the United States to other countries where GM has a presence. Below are
three highlights of international investments:
Now in its 10th year, GM’s Community Impact Grants program is a prime example of how our local facilities
support our neighbors through local nonprofit partnerships. In 2019, GM plants and facilities provided more
than $2 million in grant funding to more than 150 nonprofits that will impact an estimated 90,000 people.
Highlights from last year’s program include: