progression solution

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Post on 03-Jul-2015

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DESCRIPTION

A quick interpretative analysis of a project that's failed to engage with it's target audience, why, and the solution. Sample survey of 164 clients.

TRANSCRIPT

Page 1: Progression solution

Progression Mentors are job coaches

Page 2: Progression solution

Target Audience Analysis

• Question: Who do you listen to?

• Answer: Someone who has what I want.

➔Want a job?

• GS/Team/Enterprise = somebody employed

• GI = somebody employed in my sector

➔ Didn’t get a job outcome from GI?

➔Why? Deeper reason than Progression addresses

➔Want something else (not a job)?

• Referral to elsewhere

➔ Other Trust programme (Team/GS/Fairbridge for

attitude adjustment)

➔ Other organisation (counselling, housing, therapy,

treatment, etc.)