progression solution
DESCRIPTION
A quick interpretative analysis of a project that's failed to engage with it's target audience, why, and the solution. Sample survey of 164 clients.TRANSCRIPT
Progression Mentors are job coaches
Target Audience Analysis
• Question: Who do you listen to?
• Answer: Someone who has what I want.
➔Want a job?
• GS/Team/Enterprise = somebody employed
• GI = somebody employed in my sector
➔ Didn’t get a job outcome from GI?
➔Why? Deeper reason than Progression addresses
➔Want something else (not a job)?
• Referral to elsewhere
➔ Other Trust programme (Team/GS/Fairbridge for
attitude adjustment)
➔ Other organisation (counselling, housing, therapy,
treatment, etc.)