Virtual Taste Tory Broytman

FA102a / Research, Product Proposal and Brand Development

Virtual Taste Tory Broytman

Assignment 01 / Research

“Are you ready for virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Virtual Taste Tory Broytman

Assignment 01 / Research

- Digital gadget can recreate taste of virtual food and drinks

http://www.nimesha.info/digitaltaste.html

Virtual Taste Tory Broytman

Assignment 01 / Research

- “Digital method that actuates the human tongue through electrical and thermal stimulation methods”

http://www.nimesha.info/digitaltaste.html

Virtual Taste Tory Broytman

Assignment 01 / Research

- “Produces salty, sweet, sour, bitter sensations through different levels of electrical currents and varying electrode temperatures”

http://www.nimesha.info/digitaltaste.html

Virtual Taste Tory Broytman

Assignment 01 / Future Product or Service

”Recovery service for ill patients”- Give patients satisfaction of taste without

health repercussions- Allow patients to taste even with dulled

senses- Increase patient morale

Virtual Taste Tory Broytman

Assignment 02 / User Persona Research

User Persona ADiane Baker, 43 / Diabetic MomKnown Sweet Tooth

Frustrations• Rising blood sugar levels• Unwanted stress• Censored grocery shopping trips

Goals• Taste sweet treats• Worry less about blood sugar levels• Stress less about what she can/can’t eat

Virtual Taste Tory Broytman

Assignment 02 / User Persona Research

User Persona BHenry Fulton, 28 / Unhealthy EngineerKnown Snacker

Frustrations• Rapid weight gain• Having little self control• Low self confidence

Goals• Taste unhealthy foods without weight gain• Lose weight• Feel confident

Virtual Taste Tory Broytman

Assignment 02 / User Persona Diagram

Virtual Taste Tory Broytman

Assignment 02 / User Persona Portrait