project and concept

7/30/2019 Project and Concept

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Concept

Objectives : The Mission for Exhibition

Ideology : The Vision behind Exhibition

The Way Forward : Brief about Exhibition

Itinerary : Display and Exhibits

Programs : Events and Activities

Publicity : Media and Exposure

Pre publicity Campaign and Events

Cultural Programs and Events

Exhibition Pavilions and Events

Conference and Seminars

Pavilions and Expo

Summary

Project and Concept

Office No.2, Amrutvel Building, Behind Datta Boarding, Ganesh Galli, Lalbag Mumbai -400 012,

Phone - 022-2290 5625 / 2470 5625

Email: [email protected] / [email protected] : www.kokanbhumi.com


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Concept :


Phone - 022-2290 5625 / 2470 5625

Email: [email protected] / [email protected] : www.kokanbhumi.com

Global Kokan is planned for four days from 24th February 2011 to 27th February 2011

t Bandra-Kurla Complex- Mumbai. The Pratishthan has planned to send invites to eminent

eople from Kokan and belonging to the literary, cine world, sports, industry, social and politi-

al field and who have achieved international recognition. It is desired to have a joint consen-

us with these dignitaries on the development of Kokan. More than 300 folk artist hailing from

he deep villages of all four districts of Kokan will be performing the folk arts of their regions

nd presenting the rich cultural heritage of the region.

It is proposed to conduct a Cultural Night. A mega Exhibition spread over four lakh

quare feet, (4,00000 sq.ft) in compartmentalized Air conditioned pavalions is the highlight

f the event. The exhibition intends giving opportunity to small businessmen from various

elds like tourism, investment, Ayurved, Fruit processing, Agriculture, Plant Nurseries, vari-

us other industries and so also Self Help Groups of Women to participate free of charge

hrough more than 500 stalls is decided to be held at the venue. A Food Festival making avail-

ble the delicacies of Kokan is going to be organized at the venue. To make the world know

bout tourism in Kokan, it is decided to have separate Kokan Travel Mart. Tour operators from

ll over the world, and all the fans of Kokan are expected to remain present at this event. The

xhibition itself is going to be one of its kind.


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Objectives :


Phone - 022-2290 5625 / 2470 5625

Email: [email protected] / [email protected]

Website : www.kokanbhumi.com

KOKAN BHUMI PRATISHTHANa voluntary organization has proven track record

in organizing events and conferences for development of KOKAN region and with support

from all the volunteers, government corporations and ministry of Maharashtra we havetaken the initiative towards showcasing Kokan as the travel destination for the future.

With definite aims and objectives awareness will be created by properly orga-

nizing the events with help of local as well as government support and sponsors from the

industry for the exhibition.

A new dimension will be created with the vantage points which is the

Mother Nature with its scenic waterfalls, free flowing rivers, tranquil creaks and backwa-

ters, panoramic beaches, mystic jungle trails, royal forts, ancient temples beautiful people

and inherited culture the land is true paradise for the traveler.

Total region segregated in separate small sections displayed in well elabo-

rated stalls of different sizes like for example Javhar, Bordi, Dahanu in Thane district

Alibag, Murud, Harihareshwar in Raigad district Dapoli, Guhagar, Marleshwar, Ganpatipule in

Ratnagiri district and Malvan, Tarkarli, Vengula, Amboli in Sindhudurg district.

By showcasing the concepts like agro and village tourism Kokan will be pro-

jected in different manner as the ideal destination for eco tourism in the world.

The Mission for Exhibition


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Phone - 022-2290 5625 / 2470 5625



The rich and ancient culture of kokan region will get proper platform whereby

it can reach the world audience on a larger aspect.

Through proper displays, exhibits the assets and vantage points of the region

will showcased to the tourist around the world by which there will be improvement in the

infrastructural standards of the local farmers, native people for getting appropriate employ

ment through tourism.

The event it will provide proper market exposure to the hotels, resorts in the

region where by the business will grow for the service providers.

Specially designed business tours will be conducted during the show so tha

the tour operators and tour conductors will be able to get the actual feel of the region and

the facilities at the specific destination.

Detailed directory with proper information of each sector will be provided

also detailed flyers and well informed broachers of each region in local as well as English lan

guage will be on displayed for the visitors.

By organizing and conducting this event every year it is possible to provide

exposure which will change the view point of the tourism sector towards Kokan the true

paradise on earth.

The exhibition aims to change focus of the local people which will benefit in

sustainable development of the entire Kokan region.


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Phone - 022-2290 5625 / 2470 5625



deology :he Vision Behind Exhibition

Incredible India India with its indigenous culture religious history diverse climate

has been famous within the travelers from ancient time till date.

At this juncture more than millions of foreign traveler visits India and more

han 5 million local travelers are found traveling to states like Kerla, Himachal pardesh, Rajas

han and Goa.

Most of the foreign tourist coming to India utilize Mumbai as their starting

destination due to its well connectivity to the whole India and rest of the world but only visi

he ancient caves of Ajantha and Ellora, travel to other parts of Maharashtra but has beenneglecting kokan region.

The states like Kerala, Himachal pardesh, Rajasthan & Goa have been focusing

on the tourism industry. These States are successful in attracting the tourists to the states

by proper resource management and planning which has resulted in the growth of tourism

ndustry and economical growth of the regions.

The state like Kerala by intellectually advertising about wildlife sanctuaries, back

waters beaches and culture to the world is able to attract major chunk of the tourist to the

state. In fact it is very famous in the world as Gods Own Country. The end resulted in

mprovement of overall economy of the state.


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Phone - 022-2290 5625 / 2470 5625



It is very important concern to improve upon tourism in Kokan by showcasing

vantage points it is possible to change the view point of the tourism industry towards the

region.

One can address the tourism industry about Kokan through making films,

advertises, broachers, by participating in travel shows but more than that it is very impor-tant to conduct a show for kokan and which is the Global Kokan Festival.

Kokan with its vantage points viz inherited culture, indigenous life style,

natural biodiversity, royal fortress, religious places, rivers and back waters, sea

and beaches it is possible with proper planning and advertising to create a model

for tourism activity.

Global Kokan Festival the only idea which can showcase kokan as the des-

tination for the future.


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Phone - 022-2290 5625 / 2470 5625



The Way Forward:

Brief About Exhibition

The proposed travel mart will be a total new concept conceived with a broader

perspective to project and display the beautiful region of kokan.

Total perspective about the region will be provided from the highlands of majes-

tic western ghats of Sahyadri till the vast Arabian sea on the other side which stretch

between 100 km along east west direction and 750 km along its north south direction.

A new dimension will be created with the vantage points which is the Mother

Nature with its scenic waterfalls, free flowing rivers, tranquil creaks, panoramic beaches,

mystic jungle trails, royal forts, ancient temples beautiful people and inherited culture as theland is true paradise for the traveler.

Total region segregated in separate small regions displayed in well elaborated

stalls of different sizes like for example Javhar, Bordi, Dahanu in Thane district Alibag,

Murud, Harihareshwar in Raigad district Dapoli, Guhagar, Marleshwar, Ganpatipule in Rat-

nagiri district and Malvan, Tarkarli, Vengula, Amboli in Sindhudurg district.

There will be display of cultural activities by staging baithak nritya, jakhadi,

naman, shankasur, dashavtar the folkdance performances from the region.

A proper platform will be provided for the visitor to interact with the participants


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Phone - 022-2290 5625 / 2470 5625



through well organized display kiosks where the visitor can get fully aware with the hotels,

restaurants, resorts and other required facilties from the region.

Detailed directory with proper information of each sector will be provided also

detailed flyers and well informed brouchers of each region in local as well as English lan-

guage will be on displayed for the visitors.

Short films and documentaries in advance will be prepared by involving eminent

film makers and will be featured during the show.

Interactive workshops and conferences will be organized during the show at

regular basis providing platform for debate over important concerns addressing issues like

improvement of the region with the context of tourism, infrastructure, environment conser-

vation etc.

Properly showcasing the trends in tourism like health tourism, agro tourism,

adventure tourism, village tourism by preparing anchor stalls for the same and organizing

open seminars which will expose the visitors the different trends in tourism in kokan.

More than that there will be photo exhibition ,food stalls, small scale models

of few sites, important interactive games, entertainment, products etc. which will give com-

plete experience to the visitor.


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Phone - 022-2290 5625 / 2470 5625



Itinerary:

Display & Exhibits

Highlands to Coastlands: kiosks displaying entire kokan region divided district wise

projecting 10 different circuits from the soaring peaks of sahyadri till the panoramic expanse

of Arabic sea for example from Raigad Fort to Harihareshwar in Raigad District and like-

wise.

Agro and Village Tourism: separate display kiosk for these two immerging concepts in

tourism showcasing agro-village tourism in detail.

Adventure Tourism: This section will display the adventure sports like paraselling, rappel-

ling, whitewater rafting, trekking, climbing, jungle safaris etc.

Backwaters and Beach Tourism: In this section focus will be on back water and beach

tourism facilities from each district with displays about dolphin safari water sports, Fishing,

Snorkeling, etc.

Hotel and Resorts: Different hotels and resorts will be showcased in this section.

District wise Section: There will be 4 nos. of section which will project the districts poten-

tial destinations, available facilities in detail.

Facilities and services: In this section focus will be on service providers like Kokan Rail-

way, State Transport., and M.T.D.C. etc.


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Phone - 022-2290 5625 / 2470 5625



Tour Operators and Services Providers: This section will mainly focus on travel compa

nies, tour operators.

Informatics Display and Kiosks: This section will mainly focus on information of each dis

rict in details with participants from each district provided with a kiosk of particular size

where each one can display their products and contents in detail.

Products: This section will mainly focus on local agriculture, processed food, and regiona

ood, ready to eat handmade food, handicraft items of the entire kokan region.

Besides that there will be interactive and informatics kiosks, food stalls

artisans kiosk and entertainment kiosks showcasing the indigenous culture as wel

as vibrant lifestyle of the kokan region.


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Phone - 022-2290 5625 / 2470 5625



Programs:

Events and Activities

Photo Exhibition: Gallery of photographs projecting beauty of the scenic destinations in

kokan.

Film Show: Audiovisual presentation of the short films, documentaries prepared especially

for the festival projected at regular intervals during the expo.

Miniature Models: Small scale miniature models of the famous destination either historic

cultural importance prepared and displayed with audiovisual interactive show conducted for

the same.

Cultural Showcase: The cultural heritage of kokan will be on display with its folk arts like

Dashavtar, Naman Jakdi Tarpa nritya, Mangalgauri, Bhajan etc. This program conducted live

by providing platform to the native performing groups staged during the show.

Food Festival: The culinary delights of kokan are mouth watering. The indigenous food and

test are very famous in the world. These food prepared by native woman group for the

visitors delight will provide testy experience about the rich food culture of kokan region.

Specially Operated Tour: specially designed tours for each districts which will be con-

ducted for the delegates giving them the actual insights of the beauty of kokan.


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Phone - 022-2290 5625 / 2470 5625



eminars and workshops: A special auditorium will be prepared with the state of art sound

ystem for about 500 capacities where on daily basis workshops and seminars will be con-

ucted about the development of kokan related to subjects like tourism, environment, culture

nd a wider platform will be provided for interaction during the show.

onference and Media lounge: A special conference hall with a media lounge with state of

rt facilities for the visitors, participants, media persons to interact and conduct small shows

uring the expo.

ntertainment program: With the help of renowned kokani musicians, singers, performing

rtists working in film and television industry a grand orchestra specially prepared for the

vent will be conducted every evening in the presence of Celebrities and eminent guests.


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Phone - 022-2290 5625 / 2470 5625



Publicity:

Media and Exposure

There will be channel Partner who will promote this Event Globally. All the Conferences,

Cultural Programmes, Celebrity Task will be telecasted by our channel partner & other

channels.

There will be Radio Partner who will Flash this Event and will also payout some small clip-

ping from this Event. They will also demonstrate the Global Kokan Festival and its spon-

sors.

We will also be publishing this Event through leading News Papers. Giving in advertise-

ment in all News Paper to cover this Festival.

All leading Marathi and English News Papers will be publishing articles of VIPs & Celebri-

ties article regarding this GKF and will run in to series.

We will be putting around 50 Hoardings (Big size) (40 x 20) or (20 x 10) all over

Mumbai where the sponsors logo will be flashed.

We are sending around 1crore E-mails all over the world to Top Most Business Men,

Industrialists, Entrepreneurs, Tour operators, Embassys etc.Where in sponsors logo will

be published.


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Phone - 022-2290 5625 / 2470 5625



We will be putting around 1000 Hoardings size 10 x 8 in Kokan & Mumbai. These

hoarding will be having best wishes message from Global Kokan Festival. Where in only

Title sponsor, Main sponsor, co-sponsor, logo will be published.

Since this is a Mega Event & first of its kind of events so Electronic Media will telecast

this Event on a larger Scale globally and sponsors logo will flash everywhere globally.

During this Event whenever we are conducting many seminars, Conferences, Dinner

party, Beach Festival, Car Rally, Get together sponsors logo will be printed on the Back

Drop of the stage. The event details Are as under :-

24th November : Political Leaders Dinner party.

4th December : Tour operators Meet. 15th December : Reporters/ Journalist press Conference.

24th to 26th December : Guhagar Beach Festival.

24th to 31st December : Murud Beach Festival.

31st to 2nd January : Car Rally Uttung Te Atthang

Since this is a Mega Event sponsors logo will be flashed on Back Drops of TV channels,

News papers, hoardings, banners and this will surely benefit sponsors by a better

viewer ship.


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Phone - 022-2290 5625 / 2470 5625



Pre publicity Campaign and Events :

MLA Dinner

24TH November 2010

Global Kokan festival organizing a Dinner Party at Yashvantrao Chavan Auditorium from7.30pm onwards, where in presentation will be given regarding this festival in front o

MLAs, MPs, Business Man .

Tour Operator Conference

2nd week of December

Conducting a Tour Operators Meet (Approx 300 person) from Mumbai and Maharashtra tocreate and promote Kokan Tourism awareness

Venue: Mumbai Marathi Granthsangralaya, Dadar.

Time: 4 pm to 9 pm.

Press Conference & Dinner

15th December 2010

Meet of all reporters and Journalist from Electronic and print media for development o

Kokan and to promote Global Kokan Festival all over the world.


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Phone - 022-2290 5625 / 2470 5625



Guhagar Beach Festival

24th ,25th ,26th December 2010

This Event will be held in Guhagar for 3 Days. Where in we will be having cultural Pro-

grammes, Folk Dances and many more. The winner of the Folk Artist Competition will be

performing in Mumbai during forth coming Global Kokan Festival. We are expecting around

30,000 Tourists from all over the world and one Lac local residents for this Festival.

Venue: Police Ground, Guhagar

Murud Beach Festival

24th To 31st December 2010

This Event Will be held in Murud Janjira between 24th to31st December 2010 where

in we will be conducting Cultural Festival like Koli Mahotsav, Bhandari Mahotsav, Folk

Dances and other entertaining programs. This is the Indias 1st Village Tourist Festival, one

of its kinds. We are also conducting Mega Musical Night Little Champs during this festival.

We are expecting around 70-80 thousands Tourist from all over the world and around One

Lac local residents for this Festival. This event will be covered by entire electronic print

media.


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Phone - 022-2290 5625 / 2470 5625



The first Agro & Village Tourism Festival

24th To 31st December 2010 -

During this beach festival we are organizing Rural Tourism Festival. Where people can stay

in villages with farmers. They can experience rural life, food, culture, nature etc; They can

enjoy rural hospitality in kokan. This is to promote economy of villages as tourist places.

This is the first festival of its kind in India.

Car Rally

31st December 2010, 1st and 2nd January 2011

We will be conducting a car Rally Uttung Te Atthang. Starting from Raigad Fort to

Guhaghar. More than 80 cars are going to participate with VIPs and Celebrities to Promote

Kokan Globally. This is the most colorful event with lot of enthusiasm. There will be big pub-

licity of this car rally.

6th January 2011

A Curtain Raiser for this Global Kokan Festival will be held at Shanmukhanand hall in

presence of Celebrities. There will be celebrities Performance and 3000 businessman &

other important people are expected to attend this program.


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Phone - 022-2290 5625 / 2470 5625



Cultural Programs and Events :

Location BKC ground Bandrakurla Complex,Mumbai

Day One 24th feb 2011

Evening 4:00pm-7:00pm

Opening ceremony in presence of all the eminent world famous personalities, celebrities,

sports personalities, indistraialis.


Grand finale of the folk dance competition in presence of all the celebrities and eminentguest with prize distribution and felicitation.

Day Two 25th feb 2011


AKSHAR KOKAN program and performance dedicated to the memories of all the

famous literature personalities from kokan in presence of contemporary poets,

composers.singers.


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Phone - 022-2290 5625 / 2470 5625



Day Three 26th feb 2011


Concert Mazya Kokanatlya Bhumit live performance in presence of little

champs.femous singers and musicions.

Day Four 27th feb 2011


Closing Ceremony.


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Phone - 022-2290 5625 / 2470 5625



Exhibition Pavilions and Events :

Location BKC Ground Bandrakurla Complex, Mumbai

Kokan Ratna (Idols) Pavilion

Pavilion dedicated to the idols and world famous personalities from kokan displaying their

achievements.

Kokan Udyog Bhushan (Entrepreneurs) Pavilion

Pavilion showcasing the achievements of all the world famous personalities and their

achievements.

Travel and Tourism Pavilion

Pavilion exhibiting the scenic beauty district wise divided in to four different districts via

Thane Raigad,Ratnagir and Sindhudurg.

Photography Exhibition

Pavilion exhibiting the scenic beauty of kokan through photographs.


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Phone - 022-2290 5625 / 2470 5625



Miniature Exhibition

Small scale miniature of famous tourist places like Ganpatipule temple, Sindhudurga fort will

e created especially for the show and will be on display with audiovisual show.

Kokan Kala (Art) Pavilion

The art, paintings, sculptures created by all the famous artists with local artist will be on dis-

lay.


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Phone - 022-2290 5625 / 2470 5625



Conference and Seminars :

Location BKC Ground Bandrakurla Complex, Mumbai

Day One 24th Feb 2011

Profiting from the Tourism Industry

Seminar on changing mentality of local hoteliers, infrastructure required to cater to world

tourism, exchange of ideas and concepts with participation from local as well as international

tour operators.

Day Two 25th Feb 2011

Tourism industry opportunities and sustainability

Seminar showcasing Films on travel destinations, different trends in tourism industry.


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Phone - 022-2290 5625 / 2470 5625



Day Three 26th Feb 2011

Opportunities in development of kokan

Seminar and discussion on possibilities of investments in land, infrastructure, agricul-

ture, industries in kokan.

Day Four 27th Feb 2011

Film industry and kokan

Seminar and discussion on interface between film industries locations for shooting the

film in kokan.


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Phone - 022-2290 5625 / 2470 5625



Pavilions and Expo :

ocation BKC Ground Bandrakurla Complex, Mumbai

Pavilion One

Udyog Ratna Pavilion

Udyog Bhushan Pavilion

Nisarag Bhumi Sindhudurg

Ratna Bhumi Ratnagiri

Veer Bhumi Raigad

Udyog Bhumi Thane and Mumbai

Travel and Tourism- Tour Operators/Travel Agents

Advantage Kokan- Investment and Development Opportunities

Kokani Udyog

Kokan Ayurveda

Kokan Khazana-Food Processing

Banks and Finance Industry in Kokan

Government Corporations and Departments


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Phone - 022-2290 5625 / 2470 5625



Pavalion Two

Seminar hall (capacity 1000 person)

Kokan Ratna dalan

Kokan kala dalan

Vinda Karandikar Dalan

Shantanurao Kirloskar Dalan

Kokan Krushi

Vinoba Bhave Dalan

Kokan Mejvani Dalan


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Phone - 022-2290 5625 / 2470 5625



Summary :

More than 400000 Sq.Ft. of exhibition pavilion area

Four districts divided into forty-one talukas on display

More than 1000 participants from kokan and travel industry

Anchor stalls for backwater tourism, agro tourism-village tourism, adventure tourism

Anchor stalls showcasing marine, aquatic and wild life

Information kiosks from government and semi government corporations

More than 1000 Information kiosks for each participant

Cultural activities like folk dance dramas and other performances

Food festival and stalls showcasing culinary delights

More than 200 native craftsman and performing artist showcasing their skills


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Phone - 022-2290 5625 / 2470 5625

500 seating capacity small theatre for workshops and conferences

10000 seating capacity open theatre with stage for grand orchestra

Separate cubical for B2B discussions media lounge, V.V.I.P lounge

Specially designed tours conducted during the show for tour operators and other people

Well informed directory, flyers, broachers included with all contact numbers and illustrations.

project and concept

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