project-based learning: who is your superhero

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Unit/ Topic: Who is your Superhero? By: Neville Boone

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Unit/ Topic: Who is your Superhero?

By: Neville Boone

For my project-based learning activity, I will have my class break up into small groups of 4 and work collaboratively on an activity called who is your Superhero?Overview

The purpose of this activity is to help students to learn how to work as a team, and enhance 21st century skills in collaboration, innovation and critical thinking skills. Overall I would like my groups to form super teams in marketing.Overview Continued..

According to the article what is collaborations? Collaboration is still a group of people working together to make one goal or one project happen, but they are working together and feeding off one another. They are making decisions together and working jointly rather than separately completing their own tasks(p. 1). Overview Continued..

I would like to have my students feed off of one another, and encourage one another, with ideas that would continue to broaden their horizons in the area of critical thinking. Objective:

I chose the Marvels Superheroes theme in-order to, align marketing with the expectation of having limitless abilities in the field of business. I also chose this activity because it is interesting.Objective Continued

What is Marketing?

Marketing isThe process of developing, promoting, pricing and distributing products in order to satisfy customers needs and wants.

Needs (necessities) vs. Wants (desires)

(Raliski, pp. 2)

A target market isThe group of consumers a business desires to have as customers. Customer vs. ConsumerA market isThe group of potential consumers.(Raliski, pp. 3)

Marketing is beneficial to consumers because it brings new and improved products to the market, as well as lowering prices.

List five products you or your family use that are new or have been improved List five products your family uses that now have lowered or reduced prices List five stores which have lowered their prices(Raliski, pp. 4)

Customer vs. ConsumerCustomer purchases the product

Consumer uses the product(Raliski, pp. 5)

Products areBoth goods and services Goods (tangible items) vs. Services (intangible deeds or tasks)(Raliski, pp. 6)

Activity:

If you were apart of the Marvel Superheroes Avengers Team, what character would you choose to be?

Choices are between:

Iron Man

Thor

Captain America

Hulk

Black Widow

Lesson Structure:

Time limit: 90 minutes, a total of 5 days.

Have students join in the group that represents their character

Next:

While in groups, Students will write,why is their Superhero the best, and why?

Continue:

Students will write,

What are their characters limitations, and how to overcome them?

What students will do?

Students will have to find employment for their characters, by marketing their characters skills, abilities, and wit.

Student will have to create a poster, or a flyer that best represents their characters skills, abilities, and wit.

Students will also have to present their characters presentation, flyer, or poster, to their fellow peers around the school, to determine who wants to be apart of their teams, Super Team.

Participants would have students around the school, sign their names in-order to be apart of their dream team. There will be no duplicate names or any type of cheating.The group who gets the most votes win...

The group who gains the most signatures will have the opportunity to be a superhero for the day, by, hosting an all paid expense pizza party funded by the teacher, for their group.

Reference:What is Collaboration? Is it the Same as Teamwork? (n.d.). Retrieved August 17, 2016, from http://www.team-building-bonanza.com/what-is-collaboration.html

Raliski, K. (n.d.). NC Education. Retrieved August 17, 2016, from https://center.ncsu.edu/nccte-moodle/mod/folder/view.php?id=2166