Project Framework for promoting Export Capacity of Thailand’s Organic Agricultural Product

By Mr. Kittipong ChantaraskulSenior Trade Officer

Department of Foreign TradeMinistry of Commerce

Presentation Outline• Why should we focus in exporting Organic

Agricultural Product• Stakeholder Analysis• DMF• Work Breakdown Structure • M&E Implementation Plan

Why should we focus in exporting Organic Agricultural Product ?

Due to:• The world market for organic

agricultural products has been expanding rapidly

• Thailand stands a good chance of exporting more chemical-free products

• Thailand earns six billion baht annually from organic agricultural exports.

Challenges for Thailand’s Organic Agricultural Product

• Fast growth in international market particularly in EU market.

• Comparative Advantage of production .

Stakeholder AnalysisStakeholders to be

involved in the M&E process

Stakeholder’s Interest Role in the M&E process

Level of participation in the M&E process

Methods they can use to monitor and evaluate

the project?

Ministry of Agriculture and Cooperatives

- Upgrading and maintaining quality of agricultural product including organic agricultural product

Monitor and evaluation the implementation of the project.

Partnership/Consulting Questionnaire/Interview

Ministry of Commerce (Department of Foreign Trade and Department of International Trade Promotion)

- Improved trade volume; lower operating cost; expanded business opportunities

Monitor and evaluation the implementation of the project.

Implementing Questionnaire/Interview

Thailand Productivities Institute

- Upgrading production in agricultural product and reducing travel time

Provide data and information

Partnership/Consulting Questionnaire/Interview

Exporter - Improved delivery of product to the customer

- Cheaper logistic cost- Improved access to &

opportunities for new market such as AEC market

Participant in the project

Informing/Implementing Questionnaire/Interview

Producer - Improved productivity of the product

Participant in the project

Informing/Implementing Questionnaire/Interview

DMFDesign Summary Performance Target Project Monitoring

MechanismAssumption and Risk

Impacts-Thailand as a world leader inexporting organic agricultural product.

By 2017-Increased contributionOf organic agricultural product to the GDP (from 1% to 3%)-Improve access to AEC market.

National Statistics Political SituationUnstable of the world economy

Outcomes-Increase the export value.-High quality organic agriculture product.-Expand the export market to ASEAN.-Remain competitive in the exist market.-Organic agriculture product from Thailand become a premium brand and different from other producers.-High quality in organic agricultural product.

By 2017-Increase the export value by 20 percent in 2017 (6 billion in 2011)

National StatisticsAnnual Report

- Economic problem in AEC member countries

- National disaster

DMF (Continue) Design Summary Performance Target Project Monitoring

MechanismAssumption and Risk

Outputs-Organized trade mission to exist and new market.-Provide the technical assistance to the grower in order to enhance the capacity.-Create the partnership between Thailand and other countries in organic agricultural product.-Negotiate with the government of importing countries in order to eliminate the trade barriers.-Develop efficiency logistic system in order to save transportation cost.-Organized training for the new exporter.-Arrange trade facilitation for organic agricultural product.-Broaden the production base for organic agriculture product by using production cluster and contract farming mechanisms.

- Establish a national organic research and development center and national organic information database.

- Establish Thailand’s organic agricultural product standard certification that accepted by EU and other countries in 2013.

- Establish a regional organic trade association in 2015.

- Number of people trained (with trainings, workshops, seminars) among

- government representatives

- industry employees - Exporter

Quarterly project reports

National Statistics

Lack of money to join trade fair.Lack of budget to manufacturing the product.Lack of English skill.

Work Breakdown Structure

M&E Implementation PlanDesign Summary Performance

Targets/indicatorWhy do we need

this target/indication?

How do we gather data?

(methodology)

When do we

gather data?

Tools to apply in analysis

Impacts-Thailand as a world leader in exporting organic agricultural product.

By 2017-Increased contribution of organic agricultural product to the GDP (from 1% to 3%)-Improve access to AEC market.

- To measure the success of the project.

- Annual Report

Annually Before-After

Outcomes-Increase the export value.-High quality organic agriculture product.-Expand the export market to ASEAN.-Remain competitive in the exist market.-Organic agriculture product from Thailand become a premium brand and different from other producers.-High quality in organic agricultural product.

By 2017-Increase the export value by 20 percent in 2017 (6 billion in 2011)

- To measure the success rate from the output of the project

- Custom Department Data Statistic

Monthly Before-After

M&E Implementation PlanDesign Summary Performance

Targets/indicatorWhy do we need this

target/indication?How do we

gather data? (methodology)

When do we gather

data?

Tools to apply in analysis

Outputs-Organized trade mission to emerging and new market.-Provide the technical assistance to the grower in order to enhance the capacity.-Create the partnership between Thailand and other countries in organic agricultural product.-Negotiate with the government of importing countries in order to eliminate the trade barriers.

- Establish a national organic research and development center and national organic information database.

- Establish Thailand’s organic agricultural product standard certification that accepted by EU and other countries in 2013.

- Establish a regional organic trade association in 2015.

- Number of people trained (with trainings, workshops, seminars) among

- government representatives

- industry employees

- Exporter

- To ensure the understanding of participant after joining the project.

- To know the successful rate of the cooperation between countries.

Questionnaires- Interviews- Focus Groups

Annually/ After the seminar,

meeting, or conference.

Before-AfterWith-Without

M&E Implementation PlanDesign Summary Performance

Targets/indicatorWhy do we need this

target/indication?How do we

gather data? (methodology)

When do we gather

data?

Tools to apply in analysis

Outputs-Develop efficiency logistic in order to save transportation cost.-Organized training for the new exporter.-Arrange trade facilitation for organic agricultural product.-Broaden the production base for organic agriculture product by using production cluster and contract farming mechanisms.

Questions