Project Organization Development & Learning Organization - Paper

Download Project Organization Development & Learning Organization - Paper

Post on 24-Oct-2015

16 views

Category:

Documents

0 download

Embed Size (px)

DESCRIPTION

Project Organization Development & Learning OrganizationResearch by SBM ITB studentDesign & Creative Director by Alvin NukmanThis research includes 2 company, which is stagnant company and growing company. This research are looking for what best intervention to do to the stagnant company to grow and learn

TRANSCRIPT

<ul><li><p> 1 | Project Development &amp; Learning Organization </p></li><li><p> 2 | Project Development &amp; Learning Organization </p><p>Executive Summary </p><p>This is our final project on the subject of organization development and </p><p>learning organization, this project is conducted by a group consisted of 4 SBM </p><p>students from class of 2014. In executing this, we also study an organization </p><p>learning on five disciplines, they are shared vision , team learning , systems </p><p>thinking , personal mastery , and mental models . </p><p>This project is a selection and analysis of the two companies. One of </p><p>which is growing while the other is not, we are allowed to use profit or non-</p><p>profit companies in order that we can know and understand the differences, </p><p>and provide some recommendations as explained in the subject of </p><p>organization development learning and organization. It is hoped that </p><p>recommendations we give can change the stagnant companies into the </p><p>growing ones and do not get the term of maturity because of the ongoing </p><p>stagnant. </p><p>We as students can enter to the company world directly, applying the </p><p>knowledge we get to be implemented in the companies we choose to analyze. </p><p>In this project, we choose two companies covering Siete and Kitchen Potluck </p><p>Caf . Through this project, we will also look into the factors of the company </p><p>success key that are carried out by the growing company to be a </p><p>recommendation for the stagnant one. </p><p>The analysis process of the project uses two frameworks. We use </p><p>McKinsey 7s and Key Success Factor from Donald Crestofel Lantu, Ph.D. as </p><p>frameworks. We use McKinsey 7S to improve the companys performance. </p><p>The McKinsey 7S is a popular model used in organizations to analyze the </p><p>environment and to investigate the achievement of the company toward their </p><p>own intended objectives </p><p>The recommendation result that is in the form of designing intervention </p><p>is hoped to be a new plan for one of the stagnant companies and to make it </p><p>better in every way , especially in the company organization that impacts to </p><p>the culture , values and the customers view about a company , and if it is </p><p>looked through helicopters view, it has a good brand image . </p></li><li><p> 3 | Project Development &amp; Learning Organization </p></li><li><p> 4 | Project Development &amp; Learning Organization </p><p>Chapter 1 Introduction </p><p>1.1 INTRODUCTION </p><p> Caf is a part of urban people lifestyles. Today, caf is a place not only </p><p>to eat but also to do a lot of activities such to meet up with colleagues, to find </p><p>a hotspot area for doing assignments, to spend the evening time, to have a </p><p>formal meeting, or even to socialize with new people they barely meet. The </p><p>aim of visiting caf has transformed because of the changes of lifestyle, </p><p>especially to young generation. </p><p>Several years ago, people go to caf only to get the food and </p><p>beverages, but now, even that thing may not be the main reason of why </p><p>people go to certain caf. There are a lot of more complex factors that </p><p>influence people to go there including the ingredients of the dish, the branding </p><p>of the cafe, the design interior, the class of society who often visits the cafe, </p><p>and the marketing strategy that the caf uses to attract the customers. Each </p><p>factor is related one another, however in this study, the author will only focus </p><p>on the marketing strategy used to attract the customers. </p><p>Since Bandung is well known for its culinary delight, several years ago </p><p>there was phenomenon, which have caused the modern-designed caf to be </p><p>a lifestyle cycle of young people in Bandung. This kind of caf usually targets </p><p>the segments of young people, which have a potentially big-buying power and </p><p>impulsive decision in behavior, make them the big and untouched markets for </p><p>this kind of caf. Soon, the caf business bloomed into a big trend, which </p><p>usually, one area is occupied by many cafs in each side of the way. We </p><p>choose caf as our subject because we want to reach the closest market </p><p>target that is ourselves, college students. Caf is the most frequent place that </p><p>is visited by college students. The high demand of a cozy place to eat with </p><p>friends while doing the paperwork and open until midnight are the concepts of </p></li><li><p> 5 | Project Development &amp; Learning Organization </p><p>many cafs nowadays. The faster Wi-Fi connection is, the better caf is. </p><p>Another reason of why we choose caf is because therere a lot of cafs with </p><p>similar concept in Bandung. We assume that it will be easier to identify the </p><p>significant differences between the growing and the stagnant ones. </p><p>We choose Siete caf and Potluck kitchen because we know the owner </p><p>of both cafs, so its more feasible to get more details and reliable information. </p><p>Siete and Potluck also have similar market targets and concept, those are </p><p>college students. Both places are located nearby the big universities in </p><p>Bandung, ITB and UNPAD. These two cafs are also the most frequent caf </p><p>that we visit. The interesting thing is that the similar market targets are served </p><p>with different ways, which make the customers have a lot of assumptions </p><p>when they are compared. </p><p>1.2 Company Profile </p><p>1.2.1 Stagnant Company POTLUCK Coffee Bar and Library was established in 2003 with a </p><p>theme of a coffee bar that has a library and gallery, which is located in Jalan </p><p>Teuku Umar Bandung. POTLUCK Coffee Bar offers a homey environment </p><p>with various beverages and food with their market target is 70% University </p><p>Student. POTLUCK Coffee Bar and Library is the first coffee shop in </p><p>Bandung. </p><p>POTLUCK Coffee Bar is a well-known place to hangout and often </p><p>visited by celebrities. In 2007, Potluck moved to Jl. H Wasit because of the </p><p>owners problem. The owners of Potluck are 3 men in friends and live in </p><p>Jakarta because Potluck wasnt their main priority, Potluck was neglected </p><p>slowly and the popularity decreased, for they couldnt be competed with </p><p>others. </p><p>In 2008, Potluck tried to change its theme to Potluck Kitchen and </p><p>change the market target to fewer University students and broader market. </p><p>They also changed the menu, from light bite to main menu in order to </p></li><li><p> 6 | Project Development &amp; Learning Organization </p><p>decrease the University Student customers. The University Students had bad </p><p>habits, which only ordered one menu, but stayed for 5-8 hours that caused </p><p>other customers didnt get any table. Unfortunately, the changing process </p><p>didnt go well that caused unclear theme and decreasing sales. </p><p>In 2010, the owner of Potluck Kitchen gave up and sold the restaurant. </p><p>Decil Christianto, who was the loyal customer of Potluck Kitchen, didnt want </p><p>his favorite hang out place to be over. He decided to buy Potluck Kitchen with </p><p>2 of his friends. In 2011, Potluck Kitchen is officially owned by Decil </p><p>Christianto. He tried to rebrand Potluck Kitchen again by targeting more </p><p>segmented market (music communities, specific profession). He made </p><p>various events such as kid cooking class in order to attract the mother </p><p>communities, acoustic music event that plays various genres of music, </p><p>Bankers day, etc. </p><p>1.2.2 Growth Company </p><p> Siete was established on May 9th 2012 by six ITB students that </p><p>graduated on 2011, most of them graduated from School of Business and </p><p>Management. It all started with their similar passion in culinary and interest in </p><p>making their own business, started by business plan that were submitted to </p><p>investor that also graduated from ITB. Now from the total of six owners, </p><p>currently two of them left Siete because of their personal issues. </p><p>Open from 11.00 am-12.00 pm, special on Saturday night till 2.00 am. </p><p>The theme and market target of Siete Caf are based on their </p><p>experience of being university students. There used to be few places to work </p><p>assignments until late, and there were no places to hold small scope of event. </p><p>Because of that, they built Siete Caf targeting youth, especially university </p><p>students and communities. They offer place to do activities and assignments, </p><p>for the location is nearby some campuses such ITB, UNPAD, UNPAR, </p><p>UNIKOM, ITHB that influence the Sietes concept. </p><p>Since they used to be the students, they know that the campus only </p><p>open till 11.00 pm, in contrast the students needs a more comfortable place to </p><p>finish the assignments that are not as many as those today. The food served </p></li><li><p> 7 | Project Development &amp; Learning Organization </p><p>is western and Indonesian dish, which conforms to the market targets. The </p><p>price is affordable because the youths become the market target. Their vision </p><p>as well as mission is to be the best caf in Bandung. </p><p>There have 40 employees, who are divided into service division and </p><p>led by supervisor; there also have a captain, waiters, and host man. Kitchen </p><p>division is led by head chef, then there have chef, cook de party, cook, </p><p>dishwasher, bar division led by head barista, barista, bar helper, besides there </p><p>have finance division that manages administration and fund (admin, </p><p>purchasing, cashier). Marketing division is consist of university students, in </p><p>the beginning they only hire ITB students but as time goes by they also </p><p>helped by UNPAR and UNPAD students to get closer with market targets. </p><p>For Structure of command, the owner is still the manager, for being </p><p>involved directly. Division Heads reports to the management. Meeting with the </p><p>management is held every week and the heads responsible for their own </p><p>divisions. The structure of command comes from its head, crossed command </p><p>must be approved by the heads. </p><p>HRD activities; they play soccer together twice a week, while the heads </p><p>go around the city for benchmarking. Having the trip once a year and eating </p><p>together among the workers aim to tie the bonds of friendship. Siete is often </p><p>held the events such Saturday night music, monthly jazz performances, and </p><p>cooperative programs with campuses nearby. </p><p>Strategy; focusing on the youth market target, Siete is trying to expand </p><p>the market to various class of society but still the youth who becomes the </p><p>priority. The marketing makes the corporation with radio station and the use of </p><p>buzzer on twitter that is quite effective to raise sietes event and sales </p><p>particularly. Social media, twitter, and sometimes several promotions and </p><p>discounts for students and youths events. </p><p>Siete is now renovating the furniture to adjust with family and executive </p><p>market target. Siete used to be designed casually for the youths; it is now </p><p>expanded to be more comfortable. Sometimes, the customers give their </p><p>comments to evaluate the operational work method in Siete. </p></li><li><p> 8 | Project Development &amp; Learning Organization </p><p>The target of being the best caf in Bandung has not been come true, </p><p>caf usually sustains in 2-3 years while Siete just runs a year. There are still </p><p>many things to fix. Sales still goes up and down, the development of caf </p><p>industry grows fast in Bandung and many competitive bars as well as lounges </p><p>that influence sales rate. </p><p>1.3 RESEARCH OBJECTIVES </p><p>Research study about stagnant and growing organization has the </p><p>following general and specific objectives: </p><p>General Objectives: To determine what kind of intervention that is </p><p>required to help the stagnant organization based on the problem they face </p><p>and to analyze how growing organizations solve their problem. </p><p>Specific Objectives: </p><p> To identify the structure of organization between growing and stagnant </p><p>organization. </p><p> To identify the factors that makes the organization stagnant and </p><p>growing. </p><p> To compare the similarities and the differences between the stagnant </p><p>and growing organizations. </p><p>1.3.1 Framework </p><p>In this project, we use Mc Kinsey 7s and Key Success Factor from </p><p>Donald Crestofel Lantu, Ph.D. as framewoks. </p><p>In order to find out how to improve the performance of a company, we </p><p>use the McKinsey 7S as framework. The McKinsey 7S is a popular model </p><p>used in organizations to analyze the environment and to investigate the </p><p>achievement of the company toward their own intended objectives. The basic </p><p>premise of the model is seven internal aspects of an organization that need to </p><p>be aligned to be successful such as Strategy, Structure, System, Shared </p><p>Values, Style, Staff and Skills. </p></li><li><p> 9 | Project Development &amp; Learning Organization </p><p>Strategy </p><p>It refers to the intended sequence of actions taken by a company to </p><p>achieve their goals and objectives. It deals with source of allocation and </p><p>competitive inclusion, customers and the environment. In other words, this is </p><p>the organizations alignment of resources and capabilities to win in its </p><p>market. To get the strategies from both organizations, we could use questions </p><p>such as What is your strategy? , How do you intend to achieve your </p><p>objectives? , How do you deal with competitive pressure? , How can you </p><p>deal with the changes of customer demands? , etc. </p><p>Structure </p><p>It refers to how the various business units are structured and how they </p><p>communicate each other. A companys structure may be centralized or </p><p>decentralized or may take many other forms depending on the companys </p><p>culture and values. This includes roles, responsibilities and accountability </p><p>relationships. Here are some questions to get this information: How is the </p><p>team divided?, What is the hierarchy? , How do the team members </p><p>organize and align themselves? , etc. </p><p>System </p><p>This is the business and technical structure that employees use on a </p><p>day-to-day basis to accomplish their aims and goals. We could get the </p><p>information by asking What are the main systems that run the organization? </p><p>, What internal rules and processes does the team use to keep on track?, </p><p>etc. </p></li><li><p> 10 | Project Development &amp; Learning Organization </p><p>Shared Values </p><p>These are the core values of the company that connect with the other 6 </p><p>factors. These are the fundamental ideas or guiding principles that lie on the </p><p>foundation of businesses. The questions to get this information are What are </p><p>the core values? , What is the team culture? , How strong are the values? </p><p>, etc. </p><p>Style </p><p>This includes the core beliefs, norms and management style in the </p><p>organization. We could ask about How participial is the management style? , </p><p>How effective is the leadership? , etc. </p><p>Staff </p><p>It refers to the number and type of employees in the organization. It is </p><p>very important for an organization to manage their human capital to create </p><p>competitive advantage. For this, we should ask What positions or </p><p>specializations that are represented within the team? , What positions that </p><p>need to be filled? , etc. </p><p>Skills </p><p> These define the core competency of the employees. The questions </p><p>that need to be asked are What are the strongest skills represented within </p><p>the team? , Is there any skills gap? , etc. </p><p>For the key success, the factors will be viewed from 3 sides. Those are </p><p>human capital, management system and capability, as well as entrepreneur. </p></li><li><p> 11 | Project Development &amp; Learning Organization </p></li><li><p> 12 | Project Development &amp; Learning Organization </p><p>CHAPTER 2 Methodology </p><p> 2.1 Data Instrument </p><p>In this project we use 3 research instruments to collect the data, those are: </p><p>1. Qualitative metho...</p></li></ul>