Project Outline

Title Page

Executive Summary

Table of Content

Introduction to Industry

Situation Analysis

Macro-Environment Analysis –PESTEL

Introduction to Company

Micro-Environment Analysis

Target Market Analysis

SWOT Analysis

Internal Factor Evaluation / External Factor Evaluation

GE Matrix

Competitors Analysis

Marketing Mix Analysis

BCG Matric

New Product/Service Development

Setting and selection of Target market/Audience

Marketing Mix

Product (Name, logo, tagline, packaging, sizes, types)

Price (list price, discount price)

Place (distribution network, locations)

Promotion(Advertising, Sales promotion, personal selling)