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Silkeborg - Denmark's preferred golf destination.

Silkeborg has a unique golf product of high international standard.

In cooperation with the 4 local golf courses, 5 hotels and 2 top campsites,TurismeSilkeborg has planned a 3-year strategy aimed at positioning "Silkeborg asDenmarks preferred golf destination" in Norway, Sweden, and Denmark. The goal isto increase the brand awareness of the product in Scandinavia, and to attract evenmore green-fee tourists.

The cooperation was initiated in 2010. This year, the focus is SilkeborgGolf Marathon 2012. In 2013, the main attraction will be the Mens European GolfChampionships for Teams, a major event held in Silkeborg.

The challenge:

Entrants are requested to develop a concept for future golf vacation inSilkeborg for the entire family.

A unique concept that takes the target audience strict requirements toaccommodation and content into account.

A concept that makes Silkeborg to the natural first choice in Scandinavia whenit comes to family vacations, where golf is the main activity for some of thetravelgroup members - but not for all....

A concept that takes account of Silkeborg's other strengths as a family vacationdestination. (The Good Life)

Appendix - "About Golf Enthusiasts" excerpts of the report "Strenghts: Nature and

Experiences" by Envision and Carat for the regional tourism organization "MidtjyskTurisme"

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Silkeborg Hele Danmarks golfbane.

Silkeborg har et enestende golfprodukt af hj international klasse.

TurismeSilkeborg har i samarbejde med Golfnetvrk Silkeborg (omrdets 4golfklubber og en rkke overnatningssteder) udarbejdet en 3-rig strategi med sigtep at positionere Silkeborg som "Hele Danmarks Golfbane" i Danmark, Norge ogSverige. Mlet er at ge kendskabsgraden til Silkeborg som golfferiedestination p detskandinaviske nrmarked samt at tiltrkke endnu flere greenfee spillere - og heraf

afledte overnatninger.Samarbejdet blev indledt i 2010. Dette rs fokus er Silkeborg Golfmaraton 2012,mens Europamesterskabet i Herrehold p Silkeborg Golfbane vil vre det storetrkplaster i 2013.

Udfordring / opgave

Der nskes udviklet et koncept for fremtidens golfferie for hele familien pSilkeborg egnen.

Et unikt koncept, der tager hjde for mlgruppens skrappe krav til ophold ogindhold.

Et koncept, som gr Silkeborg til det naturlige frste valg i Skandinavien, nrdet glder familieferier, hvor golf er det brende element for n eller flere afrejsegruppens deltagere men ikke for alle.

Et koncept, som tager hjde for Silkeborgs vrige styrke positioner somfamilieferie destination.(Det gode liv)

Bilag Om Golfentusiasterne uddrag af rapporten Styrkeposition: Natur ogoplevelserudarbejdet af Envision og mediebureauet Carat for den regionaleturismeorganisation Midtjysk Turisme