Search Engine Optimisation

Getting found on the Internet

ERDF• 1960s, the European Commission occasionally

tried to establish a regional fund.

• Britain made it an issue for its accession in 1973, and pushed for its creation.

• It was only established in 1975 under considerable English and Italian pressure

Shine With ProjectorManaged by Broadway, the project is funded by European Regional Development Fund (ERDF) and continues until June 2015. Projector, Broadway’s business development programme is aimed at people looking to start or grow a creative or digital business in Nottingham.

PCM projects• Organic Audience Development

• Audience Sustainability

• Progressive Legacy Networking

• Using Twitter for Awareness

• Online Community Building

• Social Media Real-Time Feeds

PCM 7 RoadsNetworking & Lead Generation!

Business Productivity

Personal Development!

Establishing Authority

Customer Service

Audience Retention

Measurements & Analytics

S.E.O• "Organic" (unpaid) search results

• PPC - Pay Per Click (Paid) search results

SEO - Glossary

Crawling

Indexing

Algorithm

Non-competitive URLsKeywords

Keyword StuffingPage Title Static URLOut Bound link

In Bound Link

Search Engine

Page Ranking

SEO Goal

Linear PathPage Description

Meta Data

ALT tagAnchor Text

Share Button<h1>Heading</h1>Benchmarking

DanielRoseArt

Digital Footprint• Google Search

• Company / Trading Name

• Keywords

• Keywords geographic

• Platform Search

No Flash

• Not iDevice compatible

• Not Search Engine friendly

SEO anatomyhttp://www.pcmcreative.com/eileen-parr.html

Search Engine Headline Page Title

Browser Tab Retrieved for Social Sharing

Static Search Friendly URL

Non-competitive URL

Page Description Search Engine Teaser Used by Social Media

Relevant Keywords Contextual Tags

SEO ResultsNon-competitive URL

Eileen Parr Writing From Your Heart

Static Search Friendly URL

New relevant recent content with keyword considered title

Ranked Relevant Content

Images

Social Media

On-page SEO

KeywordsOut Bound link

ALT tag

Anchor Text

Fresh Content

HTML - <h1>Page Title Heading</h1>

SEO MetricsVisits

Average Time on Site

Bounce Rate

Pages Per Visit

Unique Visitors

New Visits

Returning VisitorsSEO Goal

Traffic Analysis

Benchmarking

Staying Social• Plug-ins

• Share Buttons

• Links

• Status Updates / Tweets

SEO context

• What happened when Sky News took images from Twitter - http://bit.ly/67eNV

• Exclusive: Cats to return to West End http://bit.ly/7PwYM

Keywords Page TitleMeta Data / Tags

Anchor TextOut Bound link

Next…

• Petal Co-Working • Open Link Nottingham • Cellar 54 • #PiStreetLive • Monica SWA

DanielRoseArt

Digital Footprint• Google Search

• Company / Trading Name

• Keywords

• Keywords geographic

• Platform Search