prolyte corporate guidelines

Corporate Identity GuidelinesEdition ThreeMay 2011

CORPORATE GUIDELINESVERSION: 4.0 - SEPTEMBER 2015

Contents

1.0 Welcome to our Brand 03 1.2 Why is our Brand so important 04 1.3 Prolyte Group Identities 05 2.0 Prolyte Group Logo 06 2.1 Correct usage of Prolyte Group Logo 07 2.2 Incorrect usage of Prolyte Group Logo 08 2.3 Exclusive Area and Minimum Size 09 2.4 Prolyte Group: brand image 10 3.0 ProlyteSystems Logo 11 3.1 Correct usage of ProlyteSystems Logo 12 3.2 Incorrect usage of ProlyteSystems Logo 13 3.3 Exclusive Area and Minimum Size 14 3.4 ProlyteSystems: brand image 15 4.0 ProlyteStructures Logo 16 4.1 Correct usage of ProlyteStructures Logo 17 4.2 Incorrect usage of ProlyteStructures Logo 18 4.3 Exclusive Area and Minimum Size 19 4.4 ProlyteStructures: brand image 20 5.0 StageDex Logo 21 5.1 Correct usage of StageDex Logo 22 5.2 Incorrect usage of StageDex Logo 23 5.3 Exclusive Area and Minimum Size 24 5.4 StageDex: brand image 25

6.0 ProLyft Logo 26 6.1 Correct usage of ProLyft Logo 27 6.2 Incorrect usage of ProLyft Logo 28 6.3 Exclusive Area and Minimum Size 29 6.4 ProLyft: brand image 30 7.0 Brand Logos as one line versions 31 7.1 How to construct one line versions 32 8.0 Promotional use of the logo 34 8.1 Thypo 35 8.2 Promotional use of the logo 36 9.0 Typography 35 9.1 Prolyte Group corporate font 36 9.2 Prolyte Group font for internal use 37

2

1.0Welcome to our Brand

The Prolyte Group brand is the sum of our customers’ total experience of coming into contact with the organisation. Consequently everyone plays their own part in building the Prolyte Group brand - we are all responsible for its success.

Thanks to our combined efforts, our brand is one of our most powerful assets.

But even though we enjoy an enviable reputation, we never stop looking for new ways to improve our service and the quality of products we offer.

To demonstrate our growing range of services, and to move the brand on to the next stage, we need to give our customers a greater understanding of the kind of organisation the Prolyte Group is today.

At the same time, it’s important that we stay true to the core values that have contributed so much to our success.

That’s why these standards have evolved to reflect the Prolyte Group brand world, to help everyone work together to communicate powerfully, and with one voice. They have been designed to give a consistent look and feel to our literature and promotional material.

3

Why our Brand is so important

To our customers, the Prolyte Group is more than just a name. It is a promise - a guarantee of product innovation, service, quality and heritage.

It is also a valuable property that drives our commercial success.

As a leading manufacturing organisation, we have to recognise that others will try to copy us - so it’s important to maintain a distinctive positioning that clearly separates us from the competition.

To project a single, strong brand, we need to be consistent, in order to avoid confusion for our customers.

Strong consistent branding is fundamental in establishing a clear brand identity within the minds of customers who are bombarded with competing brand messages every day.

The Prolyte Group brand is common to many parts of the business and can be used to unite all the businesses that trade under that name. In the minds of the customers there is only one brand.

We also need to communicate our range of services with clarity and warmth, in keeping with the key brand values.

All internal and external communications need to reflect as many of these values as possible and should not conflict with any of them.

1.2

4

1.3Prolyte Group Identities

Our logos are probably the most recognisable element of our visual identity.

Whilst we have kept the combination of each brand name and product graphic, the look and feel is now more modern and fresh.

Each brand retains the original Prolyte Group typeface, but we have introduced a colour coding system specific to each sub brand.

We must use the logos consistently on everything we do, from stationery and brochures, through to environments and large-scale signage. This consistency is hugely important as it equates to reliability and trust in the minds of our customers. Always use our logos prominently, proudly and in full colour wherever possible.

Shown in these Corporate Guidelines are how to use each logo, in terms of colour, size and correct implementation.

All of the logos are available on the Prolyte Group FTP server and should have been supplied with these guidelines. If you do not have the login details for the FTP server, please contact the marketing team.

5

Prolyte Group Logo

Below is the master Prolyte Group Logo. Together the Prolyte Group Pictogram and Prolyte Group Name style form the Prolyte Group Logo. Take a little time to familiarise yourself with the different elements that make up the identity. And then read on for more in depth information on how to use it correctly.

Important

When reproducing the Logo you must not reset any of the type or redraw the Pictogram. To ensure quality, spacing and layout are consistent only use original first generation artwork. Do not use redrawn, photocopied or faxed artwork as small variations can become distorted, therefore destroying the identity. Full reproduction material is available from the Marketing team.

Below is the Prolyte Group Slogan. Every Prolyte brand has its own Slogan. This is the main Slogan that represents what the brand stands for.

Helping you build great things

2.0

The Prolyte Group Pictogram

Together the Prolyte Group Pictogram and Prolyte Group Name style form the Prolyte Group Logo. Prolyte Group should always be written with a capital P and a capital G.

The Prolyte Group Name style

Prolyte Group Slogan

6

Correct usage of Prolyte Group Logo

Below shows the correct examples in which to use the Prolyte Group Logo. It is impossible to allow for every implementation here. However in most cases the correct way to represent our brand will be clear.

Mono Negative Version

The mono negative version should be used when colour restrictions apply. This should be reproduced as 100% white out of the background colour and not as a tint.

Colour Positive Version

This is the preferred version and is the one we use most often. The colour version should be used in all print applications unless print restrictions apply.

Mono Positive Version

The mono version should be used when colour restrictions apply. The logo should be reproduced as 100% solid black and not as a tint.

2.1

PANTONE801 C

Colour Palette

Spot

Pantone 801 U

Pantone 801 C

Alternative: 2995

CMYK

C = 90

M = 5

Y = 5

K = 0

RGB

R = 0

G = 162

B = 216

Web

#00a2d8

7

Incorrect usage of Prolyte Group Logo

Relationship between Pictogram and Type

Do not alter the fixed relationship between the pictogram and the type.


Do not show the type with out the Pictogram.

Colour

Do not recolour the Logo.

Colour

Do not recolour the Type.

Distortion

Do not distort the Logo in any way.

2.2

8

Exclusive Area

Minimum Size

To help maintain the visual integrity of the Prolyte Group Logo, an exclusion zone has been created.

The exclusion area is marked ‘x’ and should not be encroached upon. The measurement of the exclusion area ‘x’ is equal to the cap height of the ‘P’ and should always be proportional to the size of logo used.

The space indicated by the grid should be regarded as the minimum space between the logo and another such object.

The minimum size for the Prolyte Group Logo for all applications is 7mm in height. This will determine the width. See below.

2.3

x

x

x

x

x x

x x

x

x

7mm

25.66mm

9

Prolyte Group: brand image

2.4

Below shows the Prolyte Group brand image. This image can be used as the main visual example of Prolyte Group work.

Image: Zwarte Cross festival, Netherlands 2010; courtesy of Jessica de Lepper

This is an example of how the picture could be used in combination with the logo.

10

ProlyteSystems Logo

Below is the master ProlyteSystems Logo. Together the ProlyteSystems Pictogram and ProlyteSystems Name style form the Prolyte-Systems Logo. Take a little time to familiarise yourself with the different elements that make up the identity. And then read on for more in depth information on how to use it correctly.

Important


3.0

Together the ProlyteSystems Pictogram and ProlyteSystems Name style form the ProlyteSystems Logo. ProlyteSystems should always be written with a capital P and a capital S and as one word.

The ProlyteSystems Name style

The ProlyteSystems Pictogram

Below is the ProlyteSystems Slogan. Every Prolyte brand has its own Slogan. This is the ProlyteSystems Slogan, that represents what the brand stands for.

We’ve got you covered

ProlyteSystems Slogan

11

Correct usage of ProlyteSystems Logo

Below shows the correct examples in which to use the ProlyteSystems Logo. It is impossible to allow for every implementation here. However in most cases the correct way to represent our brand will be clear.

3.1

PANTONE286 C

Colour Palette

Spot

Pantone 286 U

Pantone 286 C

CMYK

C = 100

M = 90

Y = 2

K = 0

RGB

R = 0

G = 51

B = 160

Web

#0033A0







12

Incorrect usage of ProlyteSystems Logo





Colour


Colour


Distortion


3.2

13

Exclusive Area

Minimum Size

To help maintain the visual integrity of the ProlyteSystems Logo, an exclusion zone has been created.



The minimum size for the ProlyteSystems Logo for all applications is 7mm in height. This will determine the width. See below.

3.3

x

x

x

x

x x

x x

x

x

7mm

26.1mm

14

Below shows the ProlyteSystems brand image. This image can be used as the main visual example of ProlyteSystems work.

Image: Volume installation, Victoria & Albert Museum, London; courtesy of UVA/John Adrian.

Product news

ProlyteSystems: brand image

3.4


15

The ProlyteStructures Pictogram

ProlyteStructures Logo

Below is the master ProlyteStructures Logo. Together the ProlyteStructures Pictogram and ProlyteStructures Name style form the ProlyteStructures Logo. Take a little time to familiarise yourself with the different elements that make up the identity. And then read on for more in depth information on how to use it correctly.

Important


4.0

Together the ProlyteStructures Pictogram and ProlyteStructures Name style form the ProlyteStructures Logo. ProlyteStructures should always be written with a capital P and a capital S and as one word.

The ProlyteStructures Name style

Below is the ProlyteStrucutres Slogan. Every Prolyte brand has its own Slogan. This is the ProlyteStructures Slogan, that represents what the brand stands for.

Products that work for you

ProlyteStructures Slogan

16

Correct usage of ProlyteStructures Logo

Below shows the correct examples in which to use the ProlyteStructures Logo. It is impossible to allow for every implementation here. However in most cases the correct way to represent our brand will be clear.

4.1

PANTONE268 C

Colour Palette

Spot

Pantone 268 U

Pantone 268 C

CMYK

C = 86

M = 100

Y = 0

K = 12

RGB

R = 67

G = 34

B = 120

Web

#432278







17

Incorrect usage of ProlyteStructures Logo





Colour


Colour


Distortion


4.2

18

Exclusive Area

Minimum Size

To help maintain the visual integrity of the ProlyteStructures Group Logo, an exclusion zone has been created.



The minimum size for the ProlyteStructures Group Logo for all applications is 7mm in height. This will determine the width. See below.

4.3

x

x

x

x

x x

x x

x

x

7mm

32.5mm

19

Below shows the ProlyteStructures brand image. This image can be used as the main visual example of ProlyteStructures work.

Image: Galeries Lafayette, Paris; courtesy of Rigging Services

Product news

ProlyteStructures: brand image

4.4


20

Together the StageDex Pictogram and StageDex Name style form the StageDex Logo StageDex should always be written with a capital S and a capital D and as one word.

The StageDex Name style

The StageDex Pictogram

StageDex Logo

Below is the master StageDex Logo. Together the StageDex Pictogram and StageDex Name style form the StageDex Logo. Take a little time to familiarise yourself with the different elements that make up the identity. And then read on for more in depth information on how to use it correctly.

Important


5.0

Below is the StageDex Slogan. Every Prolyte brand has its own Slogan. This is the StageDex Slogan, that represents what the brand stands for.

Built on solid experience

StageDex Slogan

21

Below shows the correct examples in which to use the StageDex Logo. It is impossible to allow for every implementation here. However in most cases the correct way to represent our brand will be clear.

Correct usage of StageDex Logo

5.1

PANTONE172 C

Colour Palette

Spot

Pantone 172 U

Pantone 172 C

CMYK

C = 0

M = 80

Y = 80

K = 0

RGB

R = 232

G = 82

B = 54

Web

#e85236







22

Incorrect usage of StageDex Logo





Colour


Colour


Distortion


5.2

23

Exclusive Area

Minimum Size

To help maintain the visual integrity of the StageDex Logo, an exclusion zone has been created.

The exclusion area is marked ‘x’ and should not be encroached upon. The measurement of the exclusion area ‘x’ is equal to the cap height of the ‘E’ and should always be proportional to the size of logo used.


The minimum size for the StageDex Logo for all applications is 7mm in height. This will determine the width. See below.

5.3

x

x

x

x

x x

x x

x

x

7mm

22mm

24

Below shows the StageDex brand image. This image can be used as the main visual example of StageDex work.

Image: Extreme, Jordan; courtesy of Shadi Said.

StageDex: brand image

5.4

Product news


25

Together the ProLyft Pictogram and ProLyft Name style form the ProLyft Logo.ProLyft should always be written with a capital P and a capital L and as one word.

The ProLyft Name style

The ProLyft Pictogram

Below is the master ProLyft Logo. Together the ProLyft Pictogram and ProLyft Name style form the ProLyft Logo. Take a little time to familiarise yourself with the different elements that make up the identity. And then read on for more in depth information on how to use it correctly.

Important


6.0ProLyft Logo

Below is the ProLyft Slogan. Every Prolyte brand has its own Slogan. This is the ProLyft Slogan, that represents what the brand stands for.

Get ready for The Next Level

ProLyft Slogan

26

Below shows the correct examples in which to use the ProLyft Logo. It is impossible to allow for every implementation here. However in most cases the correct way to represent our brand will be clear.

6.1Correct usage of ProLyft Logo

PANTONE376 C

Colour Palette

Spot

Pantone 376 U

Pantone 376 C

CMYK

C = 53

M = 0

Y = 96

K = 0

RGB

R = 143

G = 188

B = 39

Web

#8fbc27







27

Incorrect usage of ProLyft Logo





Colour


Colour


Distortion


6.2

28

Minimum Size

To help maintain the visual integrity of the ProLyft Logo, an exclusion zone has been created.



The minimum size for the ProLyft Logo for all applications is 7mm in height. This will determine the width. See below.

Exclusive Area

6.3

x

x

x

x

x x

x x

x

x

7mm

15.5mm

29

Below shows the ProLyft brand image. This image can be used as the main visual example of ProLyft work.

Image: Tarzan the musical; courtesy of Deen van Meer.

ProLyft: brand image

6.4

Product news


30

Brand Logos as one line versions

7.0

Brand logos and pictograms may be positioned next to each other in the horizontal plane to re-emphasise the Prolyte Group corporate brand visually. There are three permitted variations of how the logos may appear in this manner.

The logos should always appear in this order:

Prolyte Group, ProlyteStructures, ProlyteSystems, StageDex, ProLyft.

31

How to construct one line versions

7.1

x

x

x x x x x x x

x

x x x x

The brand logos of the Prolyte Group can be used together in the following three relationships.

Complete Brand Logos as a one line version. The brand logos may appear in their complete form as shown in the relationship below. The spacing relationship between each brand logo is determined by the height of the logos. In the example shown below the logo height (x) is 5mm. The separating line between logos should be .25mm in width and spaced 5mm from the end of the logo to its left, and 5mm away from the logo to the right.

Full Colour Version.


Two Colour Version.

Single Colour Version.

Two Colour Version.


Prolyte Group Logo with Brand Pictograms as a one line version. The Prolyte Group Logo with independent Brand Pictograms may appear as shown in the relationship shown below. The spacing relationship between each brand logo is again determined by the height of the logos. In the example shown below the logo height (x) is 5mm. The separating line between logos should be .25mm in width, and positioned centrally between the 5mm distance separating the each logo.

32

How to construct one line versions

7.1

x

x x x x


Two Colour Version.


Brand Pictograms as a one line version. Brand Pictograms may appear as shown in the relationship shown below. The spacing relationship between each brand logo is again determined by the height of the logos. In the example shown below the logo height (x) is 5mm. The separating line between logos should be .25mm in width, and positioned centrally between the 5mm distance separating the each logo.

33

Example 2: This is an advertisement. The logos are above (large Prolyte Group logo and smaller brand logos) and the addresses are on the bottom.

2Example 1: This is the back of the Prolyte Group Brochure. The office addresses are beneath the line of logos.

1

Every document or communication material should contain the Prolyte Group logo, the four brand logos, and the four locations of the Prolyte Group offices. There are multiple ways to display the logos. More information about the logos is available on pages 6 - 41 of the corporate guidelines. Below are two examples.

Promotional use of the logo

8.0

Staging SystemsCrowd Barriers

StageDex is a Prolyte Group brandWWW.PROLYTE.COM FACEBOOK.COM/PROLYTEGROUP TWITTER.COM/PROLYTE

Prolyte Group: StageDex brochure 2015

Prolyte Group ∙ [email protected] ∙ +31 594 851 515

Professional userschoose Prolyte

WWW.PROLYTE.COM FACEBOOK.COM/PROLYTEGROUP TWITTER.COM/PROLYTE

OFFICIAL DISTRIBUTING PARTNERS MIDDLE EAST:

AUDIO VISUAL TECHNOLOGY

34

Typography

Our typeface is an important part of our identity. In order to build a clear consistent style to all brand communications the Helvetica Neue family of fonts has been chosen as the Prolyte Group Corporate font. Helvetica Neue and Helvetica Neue Condensed are both sans serif fonts. They are both contemporary typefaces, clear, legible and designed to convey our specific brand values of reliability and high quality.

Internal useThe Arial family of fonts has been chosen as the Prolyte Group font for internal use, such as e-mails, internal documents, presentations and letters.

Aa

Aa

Aa

AaAa Aa

9.0

35

Helvetica Neue 55 Roman

Helvetica Neue 45 Light

Helvetica Neue 75 Bold

ABCDEFGHIJKMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789


ABCDEFGHIJKMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789Helvetica Neue 47 Light Condensed

Helvetica Neue 67 Medium Condensed



Prolyte Group corporate font - Helvetica

9.1

36

Arial - Bold

Arial - Regular



Arial Narrow - Regular

Arial Narrow - Bold



Prolyte Group font for internal use - Arial

9.2

37

WWW.PROLYTE.COM

prolyte corporate guidelines

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