promart retail india pvt ltd 2013 ver1
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TRANSCRIPT
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India's largest
365
DISCOUNT CHAIN
multi brand
days
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A revolutionary value format lifestyle concept in India
365DAYS
DISCOUNT
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Revolutionizing Lifestyle Retailing
Big brands at bargain prices
A platform for brands to offload their stocks at a discount without diluting its brand image
Caters to all those looking for national and international labels at discounts of 25%-60% all year round
25%-60%
Off
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Fashion’s New Address
• The stores are located at prominent malls, high streets and strategically selected locations.
• A fully air-conditioned environment and with a fresh ambience spaced in a 1000 to 5000 sq ft. carpet area
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Most preferred fashion destination in clothing footwear & accessories
MISSION
VISION
To bring the world of discounts driven by accessibility and the world of fashion driven by exclusivity together.
DISCOUNT IS IN FASHION
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Ashish GargManaging Director
Promoters
Money Man, Mind behind
Promart.√
√ 36 year old dynamic,
young entrepreneur.
√ Also, actively involved in
the business of Apple
Group of Companies.
√ Propels the growth of
Promart with his astute
eye over financial
management as well as
the immense experience
of successfully running
various businesses such
as steel, coal mining,
textiles, insurance and
infrastructure.
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Captain of Logistics &
Inventory.
Also, New Markets
Identifier.
Leads by example.
Moving away from his
family business, he founded
VEMB Lifestyle Pvt. Ltd. as
an independent business
entity, which is now a
diversified group engaged
in various opportunities in
lifestyle.
In a mere Ten years, Punit
Agarwal’s visionary
foresight and the sheer will
to achieve has led him to
conquer the many
milestones in his early 30’s.
Heart behind Promart.
√
√
√
√
√
Promoters
Punit AgarwalDirector & Chief Executive Officer
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Insurance
RetailCommodities
Trading
Energy
Power
Steel Coal
Tablet PC - Zync
8000 cr
10,000 crturnover
assets
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Business Overview• 50 company stores 94319 sqft
• 8 Franchisee stores 10305 sqft
• 1 SIS 1200 sqft
• Present across 14 states and over 57 cities
• Central distribution centre at Bhiwandi occupies a massive 28,000 sq. feet (NO WAREHOUSE)
50 franchisee stores by Oct
2013
100 company stores byOct 2013
Target
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• Increase in government taxes
• Brand factory outlets• Other large format
stores
• Approach brands to sell last season’s stock
• More outlets per city• Tap increased
disposable incomes• Growing demands
for branded items• FDI opportunity • 1 lac+ population
towns
• Competition from local brands
• Tailor made clothing
• 365 days discount• National brands and
international labels• Mass customer base• Minimum 25%
discount• In-house label to fill
in missing gaps and trends
SWOT
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Celebrity’s on board our 4 brands in the market
Ran vijay GurmeetChowdhary
Sara Loren
Mens Casual Wear Unisex Denims
Randeep Hooda&
Zoa Morani
Mens Formal Ladies Western Wear
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DISCOUNT and FASHION don't usually sit together
Accessibility
Exclusivity
DISCOU
NT
FASHION
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At Promart, we bring these two disparate worlds together
At Promart - DISCOUNT is always in FASHION
DISCOUNTFASHI
ON
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We've made the universally
recognized symbol of "discounts"
a fashion icon.
By incorporating it in our brand's visual identity
We will make discounts
aspirational and the starburst will be signature of
that.
Glamorizing‘DISCOUNT’
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The bright yellow is the signifier of
a fresh, refreshing start.
Promart is exactly that. A
fresh, refreshing start for every
person, into the world of fashion, Without having to pay the world for
it.
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Indians understand
Savings like none other
Indians love Discounts
The Bargaining Indian is
anywhere, everywhere
The IndianConsumer
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The IndianConsumer
• Large and growing middle class
• Median age of the Indian Consumer is 24
• Easy availability of cheap credit
• Aspirational Lifestyle
• Brand Conscious
• Wants great value for money (premium brands for less)
• Wants a quality shopping experience
• High exposure to advertisements – offers, styles, brands etc.
• Celebrates success at all moments/occasions etc.
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Source India Retail Report 2013
RETAIL LANDSCAPE
518 billion USD (3000k Cr )- Indian retail industry
Within the organized retail sector, Apparel is the largest segment
Various estimates put the share of organized retail as 20 per cent by 2020.
41.44 billion USD (239k Cr )
organised retail (8%)
15.3 billion USD (89K Cr )clothing
&footwear (37%)
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Key Retail Growth Drivers
Easy financing
Rising consumer incomes & lifestyles
Real estate developments
Better sourcing options
Favorable demographics
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Positives of FDI in retail
Organized retail will get a
significant hike.
Shopping will be a year round activity.
Indian consumer will be pampered with
the choicest brands.
Educated consumer (on styles, fits, price,
brands) is a more demanding consumer.
Customer service will improve and
customer will expect a superior retail
experience.
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BRANDS OFFERE
D
Price range of the products start at
Rs. 49 to Rs. 1899 with discounts upto 60%
& many more brands……
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Franchise
Invited
Franchisee fee Rs
51000/- only
Price de-regulation –
facility
Stock Correction
10% of purchase
1 print ad during launch
Margin up to 40%
No deposit
Fixture sourcing/Ins
tallation support
Marketing support
Investmenton interiors700-1000
sq.ft.
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THANK YOURegd. Office
Promart Retail India Pvt. Ltd.3- B Sunteck Centre, Subhash Road,
Vile Parle (E), Mumbai 400 057Tel: +91-22-40350707
Corporate OfficePromart Retail India Pvt. Ltd.
B-16, Sector 2, Noida, UP.