promotion and dissemination: interim report...liability for any inaccuracies or omissions nor do...

D8.2

PROMOTION AND DISSEMINATION: INTERIM

REPORT March 2014

ABSTRACT

This document presents the Promotion and Dissemination activities developed

during the first year of the FI-CONTENT 2 project (April 2013 - March 2014). It

includes the description of these activities, the achievements to date, and the

impact they have led to. Illustrations of all dissemination and communication tools

produced within the reported period are included into the present document.

This document is a deliverable of the FI-CONTENT 2 integrated project supported by the European

Commission under its FP7 research funding programme, and contributes to the FI-PPP (Future

Internet Public Private Partnership) initiative.

© FI-CONTENT 2 consortium 2014

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DISCLAIMER

All intellectual property rights are owned by the FI-CONTENT 2 consortium members and are protected by

the applicable laws. Except where otherwise specified, all document contents are: “© FI-CONTENT 2 project

- All rights reserved”. Reproduction is not authorised without prior written agreement.

All FI-CONTENT 2 consortium members have agreed to full publication of this document.

The commercial use of any information contained in this document may require a license from the owner of

that information.

All FI-CONTENT 2 consortium members are also committed to publish accurate and up to date information

and take the greatest care to do so. However, the FI-CONTENT 2 consortium members cannot accept

liability for any inaccuracies or omissions nor do they accept liability for any direct, indirect, special,

consequential or other losses or damages of any kind arising out of the use of this information.

DELIVERABLE DETAILS

[Full project title]: Future media Internet for large-scale CONTent experimENTation 2

[Short project title]: FI-CONTENT 2

[Contract number]: 603662

[WP n°]: WP8: Dissemination

[WP leader]: Roger Torrenti, Sigma Orionis

[Deliverable n°]: D8.2

[Deliverable title]: Promotion and Dissemination: interim report

[Deliverable nature]: Report (R)

[Dissemination level]: Public (PU)

[Contractual deliv. date]: M12 - March 2014

[Actual delivery date]: 2 April 2014

[Editor]: R Torrenti (Sigma Orionis)

[Internal Reviewers]: Michael Eble (Fraunhofer IAIS)

Henri Fourdeux (Technicolor)

[Suggested readers]: FP7 project partners

[Keywords]: Future Internet, FI-PPP, ICT platforms, Social Connected TV, Smart City

Services, Pervasive Games

[File name]: FI-CONTENT_2_WP8-002_D8.2_V1.0


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EXECUTIVE SUMMARY

FI-CONTENT 2 is an Integrated Project supported by the European Commission (DG Connect) under its

FP7 research funding programme, and contributing to the FI-PPP (Future Internet Public Private

Partnership) initiative.

The present document summarises the nature and impact of FI-CONTENT 2 promotion and dissemination

activities of the project during its first year (April 2013 - March 2014).

It has been established in the framework of WP8 “Dissemination”, one of WP8 tasks aiming at producing

every year a report on the status and progress of dissemination activities.

Illustrations of all dissemination and communication tools produced within the period are reproduced in

annex.


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LIST OF AUTHORS

Organisation Author

Sigma Orionis Roger Torrenti, Nga Tran, Hugo Vivier


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TABLE OF CONTENTS

EXECUTIVE SUMMARY ............................................................................................................. 3

LIST OF AUTHORS ................................................................................................................... 4

TABLE OF CONTENTS .............................................................................................................. 5

LIST OF FIGURES .................................................................................................................... 8

1 - INTRODUCTION .................................................................................................................. 9

2 - T8.1 WEB SITE AND SOCIAL NETWORKS ............................................................................ 10

Visual identity ...................................................................................................................................... 10 2.1 -

Website ............................................................................................................................................... 11 2.2 -

Social networks ................................................................................................................................... 14 2.3 -

3 - T8.2 COLLATERALS ........................................................................................................ 15

Main collaterals ................................................................................................................................... 15 3.1 -

Secondary collaterals .......................................................................................................................... 15 3.2 -

4 - T8.3 EXHIBITION AND PROJECT EVENTS ............................................................................ 17

Exhibition booth concept (M3)............................................................................................................. 17 4.1 -

FI-CONTENT 2 open major event (Future Talk at CeBIT) ................................................................. 17 4.2 -

Other significative events .................................................................................................................... 19 4.3 -

ICT 2013 ...................................................................................................................................... 19 4.3.1 -

NEM Summit 2013 ....................................................................................................................... 20 4.3.2 -

FIA Athens (Panel session and demo presentations) ................................................................. 21 4.3.3 -

ECFI (FI-PPP event) .................................................................................................................... 22 4.3.4 -

Hackathons and competitions ..................................................................................................... 22 4.3.5 -

Presentations by partners at other events ................................................................................... 23 4.3.6 -

5 - OTHERS IMPORTANT DISSEMINATION ACTIVITIES ................................................................ 26

Contribution to DWG activities ............................................................................................................ 26 5.1 -

Collective dissemination with other FI-PPP projects .......................................................................... 27 5.2 -

6 - PLANNED DISSEMINATION ACTIVITIES ................................................................................ 28

Website and social networks............................................................................................................... 28 6.1 -

Events ................................................................................................................................................. 28 6.2 -

Collaterals ........................................................................................................................................... 28 6.3 -

7 - CONCLUSION .................................................................................................................. 29

ANNEX A SOCIAL NETWORKS ............................................................................................. 30

ANNEX B COLLATERALS ................................................................................................... 34

B.1 First version (M3) ........................................................................................................................... 34


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B.2 Second version (M10) .................................................................................................................... 36

ANNEX C WEBSITE DATA TO BE ANALYSED IN THE SECOND PERIOD ...................................... 39


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ABBREVIATIONS

DCSIP Dissemination and Communication Strategy and Implementation Plan

DoW Description of Work

DWG Dissemination Working Group (set up at the FI-PPP programme level)

ECFI European Conference on the Future Internet

FI-PPP Future Internet Public Private Partnership

FIA Future Internet Assembly

PMC Project Management Committee

SE Specific Enabler

SEO Search Engine Optimisation

WP Work Package


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LIST OF FIGURES

Figure 1: Storytelling version the FI-CONTENT 2 project ............................................................................... 10 Figure 2: The various versions of the logo selected by project partners ......................................................... 10 Figure 3: Homepage of the mediafi.org website (as of March 2014) .............................................................. 12 Figure 4: Total visits and page views on mediafi.org (as of March 31, 2014) ................................................. 13 Figure 5: Unique visitors on mediafi.org (as of March 31, 2014)..................................................................... 13 Figure 6: FI-CONTENT 2 social network statistic (as of March 31, 2014) ...................................................... 14 Figure 7: CeBIT agenda flyer .......................................................................................................................... 16 Figure 8: TVX 2014 Competition flyer ............................................................................................................. 16 Figure 9: Project exhibition booth concept at M3 ............................................................................................ 17 Figure 10: Philipp Slusallek presenting FI-CONTENT 2 results at CeBIT 2014 ............................................. 19 Figure 11: FI-CONTENT 2 networking session at ICT 2013 ........................................................................... 20 Figure 12: FI-CONTENT 2 activities at ICT 2013 ............................................................................................ 20 Figure 13: FI-CONTENT 2 exhibition booth at the 2013 NEM Summit ........................................................... 21 Figure 14: FI-CONTENT 2 workshop at the 2013 NEM Summit ..................................................................... 21 Figure 15: Demonstration of the FI-CONTENT 2 Pervasive Games Platform at FIA 2014 ............................ 22 Figure 16: FI-CONTENT 2 Twitter page screenshot ....................................................................................... 30 Figure 17: FI-CONTENT 2 Facebook page screenshot .................................................................................. 30 Figure 18: FI-CONTENT 2 LinkedIn group page screenshot .......................................................................... 31 Figure 19: FI-CONTENT 2 YouTube channel screenshot............................................................................... 31 Figure 20: FI-CONTENT 2 Dailymotion channel screenshot .......................................................................... 32 Figure 21: FI-CONTENT 2 Posters ................................................................................................................. 34 Figure 22: USB flash drive, 6-page brochure and business card .................................................................... 34 Figure 23: Roll-up banner (first version) .......................................................................................................... 35 Figure 24: Roll-up banner (second version) .................................................................................................... 36 Figure 25: FI-CONTENT 2 posters (second version) ...................................................................................... 37 Figure 26: 6-page brochure ............................................................................................................................. 38 Figure 27: Average visit duration on mediafi.org ............................................................................................. 39 Figure 28: Repartition of clicks on various menu items of mediafi.org (February 2014) ................................. 39 Figure 29: Search queries that lead visitors to mediafi.org ............................................................................. 40 Figure 30: Sources of traffic for mediafi.org .................................................................................................... 40


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1 - INTRODUCTION

Right after the kick-off meeting of the project in April 2013, a draft DCSIP (Dissemination and

Communication Strategy and Implementation Plan) was prepared and shared with all partners involved in

WP8.

The document has been discussed and agreed by all partners in early May 2013. It has logically constituted

the reference document on the basis of which all dissemination and communication activities have

developed during the first year of the project.

This document has been sent to the Project Officer and the reviewers after the first review.


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2 - T8.1 WEB SITE AND SOCIAL NETWORKS

Visual identity 2.1 -

In a first phase the “storytelling version” of the project presentation, the true skeleton of most dissemination

and communication tools was finalised by beginning of May.

Figure 1: Storytelling version the FI-CONTENT 2 project

Then, 3 possible versions of a project logo were proposed to project partners, all of them based on a

crossroads symbol, to symbolise that the project drives innovation at the crossroads of content, media,

networks and creativity. A large majority voted for the one used in the present document. It was also decided

that no strapline, such as “Connected media”, would be used (at least during the first period of the project).

Figure 2: The various versions of the logo selected by project partners


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Website 2.2 -

Two domain names were secured once all WP8 partners validated the DCSIP:

A main one to be used for most dissemination and communication activities: mediafi.org (mediafi for media future internet and .org because it is coherent with the fact that the project develops open platforms), mediafi.com and mediafi.eu being also secured,

Another one to be used for those dissemination and communication activities targeting FI-PPP or FP7 stakeholders: ficontent.eu (re-directing towards mediafi.org).

A WordPress template was then selected, and the development of the web site started on the basis of the overall specification included into the DCSIP, and in liaison with partners to whom inputs were requested (short partners’ profiles, testimonials, description of the three platforms, etc.)

The website was put online around June 15 and further refined until the end of June (project month 3).

The News section of the website is updated at least once a week. 60 news items have been posted since the

beginning of the project, covering the following subjects: experimentation sites, open call, hackathons,

competitions, project events and releases, FI-PPP phase 3, consortium meetings, project specific

developments, etc.

The Library section of the website today contains:

A media kit with all project collaterals (posters, brochure, press release, logo, corporate presentation of

the project and link to the project video trailer),

Public deliverables,

Presentations that project partners have made at external events,

Documents related to the Open call and Competition,

Papers & Patents published by project partners.

Other sections, namely Open platforms, Competition and Open call were added to the website by the end of

September. These sections respectively contain all the information to use the FI-CONTENT 2 specific

enablers, the information about the various competitions and hackathon the consortium organises, and all

the information about the FI-CONTENT 2 Open Call.

http://mediafi.org/

http://ficontent.eu/

http://mediafi.org/category/fi-content-news/

http://mediafi.org/library/

http://mediafi.org/open-platforms/

http://mediafi.org/competition/

http://mediafi.org/open-call/


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Figure 3: Homepage of the mediafi.org website (as of March 2014)


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Since its online availability at the end of June 2013, the website has attracted over 27.000 visits with 75.000 page views. Highest interest was recorded until the calls for proposals for a) FI-CONTENT 2’s Open call (closed beginning of January 2014) and b) Phase 3 call of the FI-PPP (closed mid of December 2013). The objective of at least 1.000 visitors per month from month 6 has been reached.

Figure 4: Total visits and page views on mediafi.org (as of March 31, 2014)

Figure 5: Unique visitors on mediafi.org (as of March 31, 2014)


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Social networks 2.3 -

Project related social networks were available online starting June 15, 2013 and were refined by the end of

June, on the basis of a SEO and social media strategy presented to project partners at the plenary meeting

held in Berlin on 2-3 July 2013.

Specific efforts have been made to develop the project presence on social networks selected according to

the DCSIP: Twitter, Facebook and LinkedIn.

Since the creation of these channels, 90 members have joined the LinkedIn group, 277 persons have been

following the Twitter account and 117 persons have liked the Facebook page of the project (see Annex A).

The video report of the project participation in the ICT 2013 event and various demos were uploaded to the

project YouTube and Dailymotion channels, bringing more traffic to the website as well as increasing the

project awareness.

Twitter (followers) Facebook (likes) Linkedin (members) YouTube (views) 277 117 90 1.824

Figure 6: FI-CONTENT 2 social network statistic (as of March 31, 2014)

The expected goal of 300 members in at least two social networks at M6 has not been fully reached. Further

efforts on the development of our communities will be made in the second project period.

An invitation to subscribe to FI-CONTENT 2 newsletter is available on most pages of the project website. To

date (M12), 229 people receive our newsletter (see Annex A)


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3 - T8.2 COLLATERALS

Main collaterals 3.1 -

A number of dissemination and communication materials were created: all are available on the library

section of the website (and on the project internal collaborative space):

Video trailer: available on the website homepage and on the project’s YouTube and Dailymotion

channels,

PowerPoint Corporate presentation,

Brochure,

Posters (4 different posters, each of them focusing on a key project message),

Roll-up banner (kakemono),

Concept of a standard project exhibition booth,

USB flash drive with the project and FI-PPP logos,

Project business cards,

PowerPoint and Deliverable templates.

A first version of the project trailer based on the “storytelling version” of the project presentation has been

uploaded on YouTube and Dailymotion.

The first version of the collaterals was made available at M3. Some of the collaterals have been updated at

M10. These versions are reproduced in Annex B.

These collaterals have been made available, whenever needed, to partners representing FI-CONTENT 2 at

external events. Over 2.000 copies of the brochure were distributed in several events along this first year.

Secondary collaterals 3.2 -

For some FI-CONTENT 2 events, such as CeBIT, specific dissemination materials (particularly flyers and posters) have been created:

http://mediafi.org/library/

http://www.youtube.com/user/FIcontent

http://www.dailymotion.com/FIcontent


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Figure 7: CeBIT agenda flyer

Promotional flyers have been created for a future competition on the Social Connected TV Platform. They

have been sent to the partners organising this event:

Figure 8: TVX 2014 Competition flyer

www.mediafi.org

Join the

FIcontent communit y

FIcontent Grand Challenge

at TVX 2014 (June, 25-27)

http:/ / tvx2014.com> Develop your applicat ion using our « Social Connected TV » plat form components

> Demonst rate the added value of your second-screen applicat ion

> Follow a novel approach that is beneficial to the end-users

> Win excit ing pr izes and a free t r ip to TVX2014

Details :

http:// tvx2014.com/participation/grand-challenges/

Questions :

[email protected]

Create Amazing Interactive TV Exper iences :


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4 - T8.3 EXHIBITION AND PROJECT EVENTS

Exhibition booth concept (M3) 4.1 -

Three months after the start of the project, an exhibition booth concept was released.

Figure 9: Project exhibition booth concept at M3

This concept has then evolved as new technical demos have been released. Considering the variety of

events where the project has been represented, a single exhibition booth concept would not be relevant. The

basic design above, which includes a roll-up banner, a wide screen running a video trailer, and 4 posters

representing 4 key aspects of the project, has thus been adapted to the different versions presented in the

following sections (events) of this document.

FI-CONTENT 2 open major event (Future Talk at CeBIT) 4.2 -

On March 12 2014, FI-CONTENT 2 organised its major event at CeBIT, the world's largest international

computer exposition, held every year in Hannover, Germany.

This event was in fact jointly organised by FI-CONTENT 2 and FI-WARE and involved the FI-PPP

programme as a whole (through a booth made available to Concord). Fourteen 30 minutes talks were held

from 10:00 to 17:00 to present project outputs and exploitation potential as well as to attract more targeted

stakeholders to use the FI-CONTENT 2 open platforms. Three FI-CONTENT 2 demo tables were held all

day, to present project outputs and attract visitors to the conferences. A press release has been prepared

and the different CeBIT press services have been contacted.

http://mediafi.org/wp-content/uploads/2014/03/FIcontent_FIware_Press_release_CeBIT.pdf


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The conference agenda is below:

10:00-10:30h The FI-WARE, FI-Content, and EU Future Internet Program FI-WARE/FI-C2

10:30-11:00h Connecting to the Internet of Things (IoT), processing large data real-time and performing bigdata analysis with FI-WARE (I): quick tour

FI-WARE

11:00-11:30h Connecting to the Internet of Things (IoT), processing large data real-time and performing bigdata analysis with FI-WARE (I): example application for a Smart City

FI-WARE

11:30-11:45h Cloud Hosting in FI-WARE: OpsWorks-like and advanced authentication and access control services on top of OpenStack

FI-WARE

11:45-12:00h FI-WARE Business Framework FI-WARE

12:00-12:30h Testimonies of startups using FI-WARE FI-WARE

12:30-13:00h Building Streaming Media Applications with FI-WARE FI-WARE

13:00-13:30h Creating Interactive 3D Applications and Shared Virtual Worlds in HTML-5 with FI-WARE

FI-WARE

13:30-14:00h The Future of Gaming - Pervasive Gaming or Gaming Anywhere FI-C2

14:00-14:30h Building Games and Interactive 3D Apps with the FIcontent Platform FI-C2

14:30-15:00h Get Involved: FIcontent Open Call and App Competitions FI-C2

15:00-15:30h Building Smart City Services with the FIcontent Platform FI-C2

15:30-16:00h Hybrid Future - why broadcast and IP coexistence is key FI-C2

16:00-16:30h Building applications for content discovery with the FIcontent Platform FI-C2

16:30-17:00h How can YOU benefit from the EU Future Internet program? FI-WARE/FI-C2

Video and photo media coverage has been planned especially for the event. Video report of all of the

fourteen sessions as well as interviews of speakers and demo presenters will be made publicly available

online during the month of April 2014. The video trailer of the event is already available online.

350 tickets were made available for FI-CONTENT 2 (the same for FI-WARE), and were distributed by project

partners to targeted stakeholders, mainly German SMEs and developers. Participants to the Open Call were

also invited. The whole day revealed to be very successful.

https://www.youtube.com/watch?v=fhlGkXNc6G0


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Figure 10: Philipp Slusallek presenting FI-CONTENT 2 results at CeBIT 2014

A photo album of the day is publicly available online.

Other significative events 4.3 -

ICT 2013 4.3.1 -

FI-CONTENT 2 had a strong presence at the ICT 2013 event, held in Vilnius, Lithuania, on November 6-8

2013.

The FI-CONTENT 2 project was present in this event through the FI-PPP booth, a networking session

introduced by Roger Torrenti, CEO of Sigma Orionis (picture) on the theme “Innovation at the crossroads of

media, networks, content and creativity: new horizons” and contributions to various networking sessions.

Carmen Mac Williams, Director from Grassroots Arts and Research gave a talk in the FI-PPP session on the

theme “SMEs and web-entrepreneurs as drivers of Future Internet Ecosystem”. Philipp Slusallek, Scientific

Director of DFKI and Chino Noris of Disney Research Zurich showcased the Pervasive Games demos on the

“ICT & Art connect” podium.

Participants showed strong interest in the demonstration of the 3 open platforms (Social Connected TV,

Smart City Services, and Pervasive Games) and in the funding opportunities (Open Call and Competition)

provided by the project.

ICT 2013 has also increased the FI-CONTENT 2 visibility thanks to real-time tweets. The event has led to 22

more followers on Twitter as well as 1.500 visits and 5.000 pageviews on the project website, in one week.

https://plus.google.com/u/0/b/107662491602069112953/photos/107662491602069112953/albums/5991669355156653265

http://ec.europa.eu/digital-agenda/en/ict-2013

http://ec.europa.eu/digital-agenda/events/cf/ict2013/item-display.cfm?id=10328




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Figure 11: FI-CONTENT 2 networking session at ICT 2013

Figure 12: FI-CONTENT 2 activities at ICT 2013

NEM Summit 2013 4.3.2 -

At the NEM Summit 2013 (Oct. 28-30, Nantes, France), FI-CONTENT 2 had a booth and a half-day

workshop where visitors have been able to see demos from the 3 open platforms (Social Connected TV,

Smart City Services and Pervasive games) and get information about the project, the Open Call, the Open

Competition and the experimentation sites.

http://nem-summit.eu/2013/07/22/meet-fi-content-at-the-2013-nem-summit/


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Figure 13: FI-CONTENT 2 exhibition booth at the 2013 NEM Summit

The 2013 NEM Summit has also increased the FI-CONTENT 2 visibility thanks to real-time tweets. The

event has led to 10 more followers on Twitter as well as over 1.000 visits and 3.000 pageviews on the FI-

CONTENT 2 website, in one week.

Figure 14: FI-CONTENT 2 workshop at the 2013 NEM Summit

FIA Athens (Panel session and demo presentations) 4.3.3 -

FI-CONTENT 2 has been represented at the 2014 Future Internet Assembly meeting held in Athens March

2014 by Carmen Mac Williams, panelist of a session on FI-driven Digital Business Innovation “bringing value

to European industries“. Demos of the Pervasive Games platform have also been presented to the European

Commission’s Commissioner Neelie Kroes and DG CONNECT’s Deputy DG Zoran Ztancic.

https://www.fi-athens.eu/


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Figure 15: Demonstration of the FI-CONTENT 2 Pervasive Games Platform at FIA 2014

ECFI (FI-PPP event) 4.3.4 -

The European Conference on the Future Internet (ECFI) is the FI-PPP event that will be held in Brussels, on

April 2-3, 2014 (i.e. just after the reported period)

During the first period, as a member of the ECFI organising committee, FI-CONTENT 2 has actively

participated in the definition of the program and the format of the exhibition.

FI-CONTENT 2 will participate in this event with a large booth that showcasing 5 demos, and through a 90’

session: “Future Internet at the crossroads of content, media, networks and creativity”. This session will

explain the possibilities offered by the three FI-CONTENT 2 platforms as well as the outputs of the first

experimentation cycle. FI-CONTENT 2 will also contribute to the sessions “Future Internet – Enabling

opportunities for vertical application sectors” and “Business models for the use of Future Internet

technologies in the second day of the event.

Hackathons and competitions 4.3.5 -

Various competitions aimed at increasing the number of users of the FI-CONTENT 2 platforms have been

organised, or are currently being organised by FI-CONTENT 2 partners:

NEM Summit Art & Tech Hackathon (Nantes, October 30, 2013),

Augmented Reality Games Hackathon (Zurich, February 22, 2014),

Augmented Reality Games Barcelona Hackathon (March 15, 2014),

Dare to be Digital (Summer 2014),

FI-CONTENT 2 Grand Challenge TVX 2014 (June 25-27, 2014).

For these events, various dissemination actions have been done, such as creating webpages, website news,

collaterals...

The competition section of the website has also been consequently updated. Other competitions are

currently being organised for the second period of the project.

http://www.ecfi.eu/brussels2014/

http://www.ecfi.eu/programme-brussels2014/session-11/





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Presentations by partners at other events 4.3.6 -

Dissemination made during the period by consortium partner representatives is listed hereafter:

BBC:

The BBC (Barbara Zambrini) presented the FI-CONTENT 2 and the Open Call to SMEs and industry

players at Innovative Partnerships and Future Internet Development event in Poznan (September 18,

2013)

The BBC (George Wright) made a talk at CeBIT (March 12, 2014) with a focus on the future of TV

experiences in line with FI-CONTENT 2 Social Connected TV Platform

BLRK:

Swiss Vision Day poster and demo preparation including presentation of reality mixer demos for

Pervasive Game Platform and Open Call (May 2013)

SIGGRAPH Computer Animation Festival 40th Anniversary showpiece event of Fast Feature Tracking

SE took place at the Anaheim Arena, CA in front of 20000 guests with >1500 app downloads of Skye

Wars from the iTunes AppStore, the first FI-PPP app to be deployed (July 2013)

Eurographics UK, Theory and Practice of Computer Graphics, Keynote presented by Kenny Mitchell on

Reality Mixer enablers and FI-PPP (September 2013), http://mediafi.org/ficontent-keynote-presentation-

eurographics-uk-september-5-6-2013-bath/

Pervasive games platform competition at Dare to be Digital, Albertay University, Summer 2014

Interview with Edinburgh Evening News and Scottish Sun on Open Call announcement. Articles were

published in Edinburgh Metro and Herald newspapers.

The Shading Probe: Fast Appearance Acquisition for Mobile AR, presented at SIGGRAPH Asia in Hong

Kong, by Calian, Mitchell, Nowrouzezahrai, Kautz relevant to Reality Mixer technologies

(http://farpeek.com/index.php/pubs/8-shdp), November 2013.

Swissnex, San Francisco, presentation of FI-CONTENT 2, FI-PPP, and the augmented resistance demo

DRZ:

AR Show at SIGGRAPH 2013, in Aneheim, California.

Swissnex, San Francisco, presentation of FI-CONTENT 2, FI-PPP, and the augmented resistance demo

DFKI:

FI-PPP Architecture Week, April 3-5, Madrid, presented the FI-PPP Architecture.

Joint retreat with Intel and the Intel Science and Technology Center for Visual Computing research

center, April 8-10, Nappa, USA, Invited presentation, including FI-CONTENT 2.

Visit at Intel Headquaters, Santa Clara, USA, Horst Hausseker, April 11, presented XML3D and DaaS.

Invited Presentation Hasso-Plattner-Institute, gave an overview of FI-CONTENT 2, Potsdam, May 2.

Invited Presentation at the Genome Informatics Alliance, Woodinville, WA, USA, May 28, included

presentation of XML3D and related GEs.

Visit by Audi, De. Oliver Riedel, presentation of XML3D and DaaS GEs, Saarbrücken, June 7.

Presentation of DaaS to Prof. Grewenig, World Cultural Heritage site Völklinger Hütte, about installation

of DaaS in the new exhibition "Generation Pop", Saabrücken, June 13 (installation is currently being

done).

Eurographics Symposium on Rendering, Workshop on Materials, presentation of XML3D, Zaragoza,

Spain, June 19.

Visit by several Intel Business Units (VPG et al.), in-depth presentation of DaaS and XML3D GEs,

Saabrücken, June 17-18.

Presentation to Secretary of State Herkes of the German Ministry of Economics, DaaS and XML3D,

Saarbrücken, July 19.

High-Performance Graphics Conference, Anaheim, July 20-21, discussion of XML3D and DaaS with

several members from academics and industry.

https://ec.europa.eu/digital-agenda/en/innovative-partnerships-and-future-internet-development-enlarged-eu

http://mediafi.org/ficontent-at-swiss-visionday/

http://s2013.siggraph.org/

http://www.eguk.org.uk/TPCG13/home/home.html

http://mediafi.org/ficontent-keynote-presentation-eurographics-uk-september-5-6-2013-bath/

http://mediafi.org/ficontent-keynote-presentation-eurographics-uk-september-5-6-2013-bath/

http://www.daretobedigital.com/220_Future-Internet-Games-Contest.html

http://farpeek.com/index.php/pubs/8-shdp

http://swissnexsanfrancisco.org/

http://mediafi.org/fi-ppp-success-at-siggraph-2013/

http://swissnexsanfrancisco.org/

http://www.fi-ware.eu/ai1ec_event/fi-ppp-architects-week/?instance_id=

http://visual.stanford.edu/blog/

http://www.genomeinformaticsalliance.org/

http://egsr2013.unizar.es/

http://highperformancegraphics.org/


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Siggraph 2013, Anaheim, USA, July 21-25, many discussions of XML3D and DaaS with the academic

and industry community, presentation of XML3D and DaaS at the Intel sponsored presentation, special

discussions with several Intel managers about DaaS, special discussion with IKEA about XML3D.

Meeting with Prof. Volker Coors, head for 3D at the OGC standardisation group, about the use of

XML3D in GIS standardisation, August 23.

Meeting with FITMAN about the use of XML3D technology in that FI-PPP project, Sergio Gusmeroli,

Saarbrücken, August 27.

Invited presentation at OVAB Digital Signage conference, Munich, September 18-19.

Open Call Information Day, provided information to potential applicants, Brussels, September 25.

Web3D 2013 Conference in San Sebastian, Spain

o Session chair of the open meeting “Declarative 3D”, co-located to Web3D,

o Presentation of the full paper “XML3DRepo: A REST API for Version Controlled 3D Assets on

the Web” by Doboš, Jozef (University College London, UK), Sons, Kristian (DFKI, Germany),

Rubinstein, Dmitri (DFKI & Saarland University, Germany), Slusallek, Philipp (DFKI & Saarland

University, Germany), Steed, Anthony (University College London, UK),

o Presentation of the full paper “Declarative AR and Image Processing on the Web with Xflow” by

Klein, Felix (Saarland University & Intel VCI, Germany) Rubinstein, Dmitri (Saarland University &

Intel VCI, Germany), Einabadi, Farshad (Saarland University, Germany) Herhut, Stephan (Intel

Labs, USA) Slusallek, Philipp (Saarland University & Intel VCI & DFKI, Germany),

o Presentation of the full paper “Declarative Integration of Interactive 3D Graphics into the World-

Wide Web: Principles, Current Approaches, and Research Agenda” by Jankowski, Jacek

(INRIA, France), Ressler, Sandy (NIST, USA) Sons, Kristian (DFKI, Germany), Jung, Yvonne

(Fraunhofer IGD, Germany), Behr, Johannes (Fraunhofer IGD, Germany), Slusallek, Philipp

(DFKI & Saarland University, Germany).

NEM 2013 in Nantes, France with XML3D demos of the Pervasive Games Platform

ICT 2013 in Vilnius, Lithuania with demos of the Pervasive Games Platform at the FI-PPP booth and

during a dedicated networking session

Workshop on Pervasive Games with “AR sign battle” team of the ICT & Art program, Saarbrücken,

February 10th - 12th 2014

AR Hackathon in Zurich, Switzerland, February 22 2014

CeBIT 2014 in Hannover, Germany with XML3D demos of the Pervasive Games Platform and talks

during the Future Internet conference program, March 12 2014

AR Hackathon in Barcelona, Spain, March 15

FIA, Athens, Greece with a presentation of DaaS (originally FI-CONTENT 2 SE, now FI-WARE GE),

March 18th - 19

th

FhG/FOK:

Presentation of FI-CONTENT 2 (Smart City Services and Social Connected TV) at IFA 2013 in Berlin 2013, Sept 6-11.

Presentation of FI-CONTENT 2 at FOKUS FUSECO FORUM in Berlin, November 28-29, 2013. FhG/IAIS:

FI-CONTENT 2 engaged with startups during Tech Open Air in Berlin (August 1-2, 2013 – Berlin)

Demonstration of first versions of three Specific Enablers Audio Mining, Audio Fingerprinting, Content Optimisation at Fraunhofer booth at dmexco event in Cologne on 18

th of September 2013

Guest lecture on FI-CONTENT 2 and social connected TV at University of Siegen

FI-CONTENT 2 becomes part of Fraunhofer education events: Fraunhofer Talent School and Girl’s day GAR:

Carmen Mac Williams represented FI-CONTENT 2 at FIA Dublin, May 2013: presentations at FI-Ware

session, FI-PPP Plenary session and dedicated session on User Community

http://mediafi.org/fi-ppp-success-at-siggraph-2013/

http://invidis.de/digital-signage-conference-munich/

http://www.fi-ppp.eu/strong-interest-at-open-call-information-day-in-brussels/

http://www.web3d2013.org/

http://mediafi.org/meet-ficontent-atifa/

http://www.fokus.fraunhofer.de/en/fokus_events/ngni/fuseco_forum_2013/index.html

http://mediafi.org/ficontent-engages-with-startups-during-tech-open-air-in-berlin/

http://mediafi.org/ficontent-presents-specific-enablers-dmexco-2013-cologne/

http://mediafi.org/guest-lecture-ficontent-social-connected-tv-university-siegen/

http://mediafi.org/ficontent-social-connected-tv-become-part-fraunhofer-education-events/

http://mediafi.org/ficontent-contributes-to-the-fia-meeting-may-10-2013-dublin-2/


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IRT:

Presentation of Second Screen Framework and TV App Gallery in April at NAB in Las Vegas,

Presentation of Second Screen Framework GE and applications at IFA in Berlin, IBC in Amsterdam and other smaller events,

Paper presentation “2nd Screen for HbbTV” at IEEE ICCE 2013 in Berlin. RBB:

Preparation for and presentation at IFA, Berlin September 6-11, 2013 & Medienwoche, Berlin September 10, 2013

Presented Second Screen service at RBB open day on June 8, 2013. SIG and Technicolor:

Open Call Information Day, Brussels, September 25, 2013.

FI-PPP Call 3 Info Day, Brussels, October 3-4, 2013. Technicolor:

AGORIA Horizon 2020 event: Pieter van Der Linden presented PPP Future Internet and FI-CONTENT 2 SIG:

Demonstration of two games the Pervasive Games platform at Barcelona Connect: the creative citizen, February 20-21, 2014.

ETHZ:

CeBIT 2014: 30’ Conference and demonstration at the “Future Talk” area, March 12, 2014

Pervasive Games Platform showcase at FIA Athens 2014 (March 18, 2014)

Swiss Vision Day, Zurich, May 15, 2013

NEM Summit, Nantes, October 28-30, 2013

ECFI Brussels, April 2-3, 2014 FT:

Orange has presented WP3 environment during Barcelona round table and the NEM summit in Nantes.

http://www.nabshow.com/


http://www.icce-berlin.org/2013/


http://www.fi-ppp.eu/strong-interest-at-open-call-information-day-in-brussels/

http://mediafi.org/perspectives-fi-ppp-call-3/

http://www.ict-art-connect.eu/event/barcelona-connect/


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5 - OTHERS IMPORTANT DISSEMINATION ACTIVITIES

Contribution to DWG activities 5.1 -

All along the period, the WP8 leader has actively participated in the activities developing through the

Dissemination Working Group (DWG) set up at the FI-PPP programme level and involving the Dissemination

leaders of all FI-PPP projects. The purpose of the DWG is to focus on overall Program level dissemination

coordination.

WP8 leader has participated in several face-to-face meetings and monthly telcos to discuss DWG’s

objectives, specific issues and laid foundations for the future works: communications strategy, messages,

materials and targeted events, innovative ways to increase impact and visibility of the Program.

Contribution to FI-PPP publications

FI-CONTENT 2 has contributed to several issues of the internal and external newsletter of the FI-PPP:

December 2013 Edition (internal): Publication of the report on FI-CONTENT 2 participation in the

ICT 2013 and the Open Call roundtables organised by project partners.

February 2014 Edition (internal): Top stories – report of the Augmented Reality games Hackathon

2014 in Zurich, Open Call success and the announcement of upcoming events and competitions.

March 2014 Edition (external): Report on CeBIT event, on hackathons in Zurich and Barcelona,

Grand challenge at TVX 2014, competition at "Dare to be Digital 2014".

Other articles have already been planned for the April internal newsletter.

FI-CONTENT 2 has also contributed to the FI-PPP Phase 1 and preliminary Phase 2 report.

Contribution to FI-PPP events

FI-CONTENT 2 has worked at the FI-PPP programme level on different events:

Contributed to the FI-PPP Plenary session at FIA Dublin (May 8-10, 2013)

Participated in the FI-PPP and Startup Europe Workshop (July 2, 2013 – Brussels)

Participated in the Networking and match-making events for FI-PPP Call 3 (September 17-18, 2013

– Poznan)

Participated at the FI-PPP Open call information day (September 25, 2013 – Brussels)

Organised and presented at FI-PPP booth at the NEM Summit 2013 (October 28-30, 2013 – Nantes)

Participated in the exhibition booth and the FI-PPP session on the theme “SMEs and web-

entrepreneurs as drivers of Future Internet Ecosystem” at the ICT 2013 (November 6-8, 2013 –

Vilnius)

Provided speaker for the FI-PPP workshop on “Policy & Business Challenges in Realising Internet

Services of the Future” organised by the Working Groups on Policy, Regulation and Governance

and Exploitation and Business Modeling (November 21, 2013 – Brussels)

Participated in the FI-PPP workshop on the theme “Status of FI-PPP nodes in Europe, FI-PPP

Usage Areas and upcoming opportunities for SMEs“ at the FOSECO Forum (November 28, 2013 –

Berlin)

Coordination of FI-PPP presence on a dedicated table: flyers, loop video, animation at CEBIT

(March 12, 2014 - Hannover)

Contributed to a FI-PPP joint session at FIA Athens (March 19, 2014)

Organisation of dedicated booth & session, speaker for closing session, online promotion of the

ECFI-1 (April 2-3, 2014 - Brussels)

http://www.fi-ppp.eu/wp-content/uploads/2013/07/Future-Internet-News_Mar-2014.pdf


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Collective dissemination with other FI-PPP projects 5.2 -

FI-CONTENT 2 brought up the initiative having a common FAQ to help SMEs and other external

stakeholders better understand the programme, especially in view of the Open calls by Phase 2 projects and

the EC’s FI-PPP Call 3 with other use-case project. A collaborative page in Working Group repository was

set up by the end of August 2013.

A joint event at CeBIT 2014 with FI-WARE (involving Concord too) was organised. Seven demo tables were

planned, 6 for project demonstrations (3 for each project), and one dedicated to promotion of the FI-PPP

programme. For this event, FI-CONTENT 2 and FI-WARE has shared media coverage, as well as session

talks, ticket distribution etc.

FI-CONTENT 2 has participated in the panel session at FIA Athens (March 19, 2014) gathering different FI-

PPP use case projects.

FI-CONTENT 2 is a member of ECFI-1 & 2 Organisation Committee and actively participated in drafting the

programme and the concept for the exhibition (monthly telcos since Sept. 2013)


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6 - PLANNED DISSEMINATION ACTIVITIES

This section presents the dissemination plan for the next period. Project dissemination efforts will remain

important in the second project period, to contribute to the full success of FI-CONTENT 2. To go beyond the

dissemination techniques used in the first period, an accent will be put on webmarketing, to improve the

project’s visibility on the search engines and social networks as well as to optimize the quality of a visit on

the FI-CONTENT 2 website.

Website and social networks 6.1 -

Web stats analysis will be performed to improve on-page optimisation, in order to increase the time spent by

visitors on our website, and drive them to where we want them to go (e.g. subscribing to our newsletter, or

trying our platforms). This will be based on an ongoing analysis on how visitors behave on the FI-CONTENT

2 website, and what they exactly look for.

Further improving Search Engine Optimisation (SEO) will also be targeted in order to drive more visits to our

website. Search queries in the Future Internet and Open Platforms semantic fields will be studied, to more

precisely identify specific keywords or key sentences by SMEs and developers likely to use FI-CONTENT 2

platforms.

Traffic sources will also be closely watched, so that it will be possible to add entry point to the FI-CONTENT

2 website and improve the ones that are already working.

Screenshots of the ongoing analysis are available in annex C.

In second period, social networks will be used, as they have been in the first half of the project. However, the

strategy will slightly evolve, and more actions will be taken: the number of publications on our networks will

be increased, in order to develop the community; more powerful tools (e.g. “tweet adder” for twitter) will be

used to interact more easily with the community; video marketing will be developed (more videos will be

released, YouTube search engine optimisation will be used…) to promote the project and the FI-PPP

programme.

Events 6.2 -

FI-CONTENT 2 will be present at various events during the second year of the project. The following list is

tentative: NEM Summit 2014, CeBIT 2015, ECFI 2 (depending on the success of the 1st edition).

Other hackathons and competitions are also planned to be organised and/or supported. The two following

competitions, held in the second period, are currently being organised and promoted: Dare to be Digital

(Summer 2014), FI-CONTENT 2 Grand Challenge TVX 2014 (June 25-27, 2014).

Collaterals 6.3 -

New version of collaterals will be prepared whenever needed.


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7 - CONCLUSION

The present document has summarised the dissemination activities developed during the first project period

(from April 2013 to March 2014), and indicated some activities already planned for the second year.

The intensity and impact of these activities are in line, and often go beyond the specifications and

expectations detailed in the DoW.

All project partners have shown a high commitment regarding these activities during the reported period.

There are no major areas of concern.

Efforts will be maintained during the second year to contribute to the full success of the project.


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Annex A SOCIAL NETWORKS

Figure 16: FI-CONTENT 2 Twitter page screenshot

Figure 17: FI-CONTENT 2 Facebook page screenshot


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Figure 18: FI-CONTENT 2 LinkedIn group page screenshot

Figure 19: FI-CONTENT 2 YouTube channel screenshot


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Figure 20: FI-CONTENT 2 Dailymotion channel screenshot


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3rd

edition of the FI-CONTENT 2 Newsletter - January 2014


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Annex B COLLATERALS

B.1 First version (M3)

Figure 21: FI-CONTENT 2 Posters

Figure 22: USB flash drive, 6-page brochure and business card


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Figure 23: Roll-up banner (first version)


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B.2 Second version (M10)

Figure 24: Roll-up banner (second version)


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Figure 25: FI-CONTENT 2 posters (second version)


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Figure 26: 6-page brochure


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Annex C WEBSITE DATA TO BE ANALYSED IN THE SECOND PERIOD

Figure 27: Average visit duration on mediafi.org

Figure 28: Repartition of clicks on various menu items of mediafi.org (February 2014)

0123456

Jun

e 2

01

3

July

20

13

Au

gust

20

13

September…

Oct

ob

er 2

01

3

Novem

ber…

Decem

ber…

Jan

uar

y 2

01

4

Feb

ruar

y 2

01

4

Mar

ch 2

01

4

Average visit duration (mins)

Average visitduration (mins)


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Figure 29: Search queries that lead visitors to mediafi.org

Figure 30: Sources of traffic for mediafi.org

end of the document