promotion name: promotion details: what you need to...

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FUZZY & BIRCH | ALL RIGHTS RESERVED | COPYRIGHT 2016 WHAT YOU NEED TO MAKE IT HAPPEN: PROMOTION NAME: PROMOTION DETAILS: NEXT STEPS OUTLINE YOUR PLAN FOR EACH PROMOTIONAL CHANNEL BELOW: PROMOTIONAL CONTENT OUTLINE: WHY DO CUSTOMERS WANT IT? WHAT WILL MAKE THEM WANT TO BUY NOW? make your promotion Email Plan: Social Plan: Web / Etsy Plan: Best motivatiors are scarcity, social proof, limited time offers, and subscriber-only discount codes. How are you going to make this promotion irresistable? Think about the last thing you bought. Why did you get it? Offer customers something for free or at a major discount so they can see value in your offer.

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Page 1: PROMOTION NAME: PROMOTION DETAILS: WHAT YOU NEED TO …blog.fuzzyandbirch.com/wp-content/uploads/2017/05/... · # OF FOLLOWERS: success tracker create a pinterest business account

FUZZY & BIRCH | ALL RIGHTS RESERVED | COPYRIGHT 2016

WHAT YOU NEED TO MAKE IT HAPPEN:

PROMOTION NAME:

PROMOTION DETAILS:

NEXT STEPS OUTLINE YOUR PLAN FOR EACH PROMOTIONAL CHANNEL BELOW:

PROMOTIONAL CONTENT OUTLINE:

WHY DO CUSTOMERS WANT IT?

WHAT WILL MAKE THEM WANT TO BUY NOW?

make your promotion

Email Plan:

Social Plan:

Web / Etsy Plan:

Best motivatiors are scarcity, social proof, limited time offers, and subscriber-only discount codes.

How are you going to make this promotion irresistable? Think about the last thing youbought. Why did you get it?

Offer customers something for free or at a major discount so they can see valuein your offer.

Page 2: PROMOTION NAME: PROMOTION DETAILS: WHAT YOU NEED TO …blog.fuzzyandbirch.com/wp-content/uploads/2017/05/... · # OF FOLLOWERS: success tracker create a pinterest business account

FUZZY & BIRCH | ALL RIGHTS RESERVED | COPYRIGHT 2016

CONTENT IDEAS:

EMAIL PURPOSE:

SUBJECT LINE IDEAS:

DATEEMAIL TYPE

OFFER OUTLINE: ACTIVE PROMOTIONS: SOCIAL MEDIA PLAN:

TIME # SENT OPEN RATE CLICK RATE

EMAIL results

Initial Email

Non-Responder

Hard Sell

Last Chance

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FUZZY & BIRCH | ALL RIGHTS RESERVED | COPYRIGHT 2016

NEW POSTS FOR THIS WEEK:

MONTH OF:

NEW CONTENT IDEAS:

SOCIAL MEDIA TASKS SOCIAL MEDIA SCHEDULING

NOTES:

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FUZZY & BIRCH | ALL RIGHTS RESERVED | COPYRIGHT 2016

PINTEREST PLAN INSTAGRAM PLAN

FACEBOOK POSTS TWITTER POSTS

OTHER DON’T FORGET:

Page 5: PROMOTION NAME: PROMOTION DETAILS: WHAT YOU NEED TO …blog.fuzzyandbirch.com/wp-content/uploads/2017/05/... · # OF FOLLOWERS: success tracker create a pinterest business account

FUZZY & BIRCH | ALL RIGHTS RESERVED | COPYRIGHT 2016

QUICK START GUIDE TO PINTEREST DOMINATION:

TODAY’S DATE:

THE GIRL WHO BUYS FROM MY SHOP WOULD LIKE THE FOLLOWING BOARDS:

# OF FOLLOWERS:

# OF FOLLOWERS: ETSY TRAFFIC FROM PINTEREST

ETSY TRAFFIC FROM PINTEREST

SALES THIS WEEK

SALES THIS WEEK

# OF FOLLOWERS:

# OF FOLLOWERS:

success tracker

create a pinterest business account (or convert existing account)

register for rich pins, and get account approved

find and participate in 5 group boards (find them on pingroupie)

sign up for tailwind (pin scheduler)

schedule all my Etsy products to be pinned to group boards this week

create 5 new boards that my Etsy buyer would like (nail art, fitness, etc).

fill new boards with 25 pins each

try boardbooster and automate it to recycle my pins

add descriptions to my pins so they’re interesting (not just keywords)

edit pinterest profile description, include Etsy shop link

link to pinterest from your Etsy shop

add descriptions to all my boards

ETSY TRAFFIC FROM PINTEREST

ETSY TRAFFIC FROM PINTEREST

SALES THIS WEEK

SALES THIS WEEK

Page 6: PROMOTION NAME: PROMOTION DETAILS: WHAT YOU NEED TO …blog.fuzzyandbirch.com/wp-content/uploads/2017/05/... · # OF FOLLOWERS: success tracker create a pinterest business account

FUZZY & BIRCH | ALL RIGHTS RESERVED | COPYRIGHT 2016

WHAT YOU NEED TO MAKE IT HAPPEN:

TITLE:

DESCRIPTION (160 CHARS FOR SEO):

NEXT STEPS OUTLINE YOUR PLAN TO PROMOTE YOUR BLOG POST BELOW:

CONTENT OUTLINE: LINKS TO INCLUDE:

AFFILIATE LINKS:

FOCUS KEYWORD (1 MAIN TERM FOR SEO):

SECONDARY KEYWORDS:

publish & promote

Email Plan:

Social Plan:

Guest Post Plan: