Promotional campaigns for movie Gravity

Tent pole release• Gravity was released on 7th November 2013.• However other popular films were released the same time as gravity.• Most of them became successful such as : 12 years a slave, Iron Man

3, Wolf of Wall street, Despicable Me 2, Monsters University.

Audience• The target audience for gravity was people aged from 12

years and older.• The film was not suitable for young children as they may not

appeal to the fact of dying in space.

Clear guiding principals• Positioning:• Imax 3D • 2D• Also held in Normal screens in Local Cinemas.

Orchestrated Plan

Reasons for success

• Never knew if there was going to be a happy or bad ending, due to the amount of bad things that happened in the Film.

• Famous actor (George Clooney) and Famous actress (Sandra Bullock).