propaganda - granite oaks middle schoolgoms.rocklinusd.org/subsites/cynthia-camillucci... ·...
TRANSCRIPT
PropagandaIdeas, information or allegations spread deliberately to
further one’s cause or to harm an opposing cause. Propaganda is used to influence the thinking of others.
Name Calling
Gives “bad name” to people, products, groups, nations, races, beliefs, and ideals
Name Calling
Name Calling
Pepsi vs. Coke
Sometimes the name calling will be subtle; implying that one product is better than another
Glittering Generalities
Uses appealing words/ images without giving any concrete idea about what is being advertised.
Often uses words like brotherhood, liberty, justice, freedom, motherhood, and apple pieStalin
Glittering Generalities
Glittering Generalities
5 React gum
“Everyone experiences it differently”
“Stimulate your senses”
Transference
Advertisers have us transfer approval from something we readily approve of to their program.
“If we approve of one, then, we have to accept the other.”
Uses the power of symbols
Transference
Beer commercials often center around sports so that drinking takes on a healthy image which is far from the truth
Transference
Bud Light
You like football? Then you’ll like Bud Light.
The Testimonial
Uses personal interviews/
endorsements to persuade us
The more prominent the person, the more powerful the testimony
The Testimonial
Clay Matthews shoe commercial
Clay Matthews thinks these shoes are great, so should you!
The Plain Folks
Uses words or images to portray “just ordinary folks” to convince us that they are in tune with people like us.
Politicians are famous for this
The Plain Folks
Xfinity
Clorox
Advertisers use “every day/ordinary” people in their ads to show that they know what our lives are like
Card Stacking
Only part of the truth is highlighted
Negative aspects of the product are left out, written in fine print, or said so fast the consumer can’t hear it
Card Stacking
◦ Common side effects are diarrhea, upset stomach, muscle and joint pain, and some changes in blood tests.
Bandwagon
Urges us to join everyone else
“Everyone’s doing it”
Bandwagon
McDonalds commercial
You should participate to be part of the “in-crowd”