• Propaganda is the spreading of ideas, information, or rumors for the purpose of influencing people.

• Such writing encourages the reader to react favorably or unfavorably to particular products, people, or ideas.

What is propaganda?

Repetition

The product name or keyword or phrase is repeated several times.

How many times can you use the word “Fresh?”

• Repetition is the technique used to persuade by repeating the product name at least four times.

Repetition

Bandwagon propaganda is…-Implies that “everyone” else accepting the presented subject/product-Implies that you are “out” if you are not part of the “everyone” group-No proof/truth behind the statements

Bandwagon

Bandwagon

This technique tries to persuade everyone to join in and do the same thing.

• Testimonial propaganda uses the words of a famous person to persuade and claim to have personal experience with the issue.

Testimonial

Transfer

Good feelings, looks, or ideas transferred to the person for whom the product is intended.

Emotional Words

Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer.

Name-calling

Negative words are used to create an unfavorable opinion of the competition in the viewer's mind.

Faulty Cause and Effect and

• Faulty cause and effect is a technique that suggests that because B follows A, A must cause B.

• Remember, just because two events or two sets of data are related does not necessarily mean that one caused the other to happen.

Compare & contrast

The viewer is led to believe one product is better than another, although no real proof is offered.

• Compare and contrast propaganda is when the viewer is led to believe one product or cause is better than another, although no real proof is offered.

• Write an example of two products that are often compared and contrasted in commercial advertising.

• ________________ and ______________

Compare and Contrast

Directions: Read each prompt and determine which propaganda technique is being used.

More of your friends and neighbors are watching Channel One news than any other news program in the area. If you haven’t tried Channel One, tune in tonight and see what your neighbors know that you don’t know.

Shoveling snow is a back-breaking chore– it leaves you with rough, blistered hands and an aching back. Before another cold, snowy winter, do yourself a favor– get a No-Snow Snow blower.

Recognizing Propaganda Techniques

A well-known baseball player is pictured with the state governor, who is running for a second term in office. Beneath the picture is this statement:

Pitcher Josh Golden will be voting on Tuesday. . . Will you?

RE-ELECT GOVERNOR ED CARUSO.

• Looking for adventure? Fly-Away for two hours every Saturday. Fly-Away instructors will make you a Fly-Away pilot in no time. Come to the Fly-Away classes at McCollum Airport.

Famous opera singer Aria Vocal is pictured holding a box of Soothe Throat Lozenges. These words appear:

“I can’t afford to miss a performance. That’s why I take Sooth Throat Lozenges.”