Property Management & Marketing Case Studies

Two of the most important features a real estate

company or property management firm must

have to effectively manage and market its

properties are organization and a strong brand

image. In today’s increasingly digital world,

an attractive, high-functioning and informative

website is imperative for staying organized and

promoting each property effectively.

InTouch Creative Group has worked with many

real estate developers and property management

firms to build functional, user-friendly websites

to aid in management while better showcasing

each individual property to current and potential

clients. We have also developed small scale to full

scale marketing pieces and campaigns to promote

specific properties.

The following case studies outline the work we’ve

done for three real estate developers/management

firms in the Athens area.

Property Management &Marketing

Opposite page1. Landmark Properties Folder & Inserts2. The Station at Milledge Brochure3. Pierson Properties Realtors Website

Identity Design: Logos, Stationery, & Taglines

Collateral: Brochures, Folders, Direct Mail

Advertising: Design, Copywriting, Production, & Media Planning for Print, Radio, Outdoor & Web Advertising

Online: Websites, E-Blasts, Social Media

We’ve Worked With:

Case Study: Property Management and Marketing 3

Formed in 2004 by two native Athenians,

Landmark Properties is a fast-growing real

estate development, brokerage, construction

and property management company. With

a focus on multi-family (primarily cottage

communities for college students) and

commercial properties, Landmark manages

every step of the development process, from

initial market research to construction, to

ongoing management of the property.

Since the beginning of some of the company’s

initial projects, InTouch Creative Group has

provided full marketing services for Landmark,

including advertising campaigns, event

management, and signage & collateral design.

As the projects grew in number and scope, it

became clear that Landmark needed a large-

scale website to effectively manage all of its

properties. InTouch Creative Group designed

a multi-page site with image arrays, a property

search function, and expanded copy on the

company, its service offerings and its spotlight

properties. The end result was a cleaner, more

organized way of presenting the company

and disseminating information to current

and future tenants and investors.

Landmark Properties

Website Redesign Using Flash, HTML, PHP and CSS

Rental and Sale Properties Search Features

CMS to Manage Properties

Links To Online Payment Systems

Image Arrays And Custom Flash Features To Highlight Properties

Print Collateral and Advertising Campaigns

For more work done for Landmark’s RETREAT brand, see our Real Estate Marketing: Retreat Case Study

Case Study: Property Management and Marketing 5

From Left to Right1. Landmark Properties Website Pages2. Landmark Properties Website Homepage

With an average of over 2,000 unique visitors per month–the majority of whom look at Rental Properties by location and price–the Landmark Properties website proves to be an invaluable tool for filling its properties.

Parker & Associates was founded in 1998 to

provide full service property management to

the Athens area, with a focus on the student

condominium market. After over 10 years in the

business, the company was in need of a brand

refresher, as well as technological updates to its

current website.

InTouch Creative Group began the process by

redesigning the Parker & Associates logo. Next,

the layout and functionality of the website were

altered to make the site more user-friendly for

perspective clients. Properties were made easier

to find by revamping the search tools and adding

an interactive Google map. All search listings and

properties, as well as featured properties, were

made controllable by a customized CMS system,

which allows Parker & Associates to add photos,

content and details, as well as update availability

and pricing quickly and easily.

On the front end, customers are now able to pay

their rent and dues online using their existing

“pay online” services; an entirely new section

for association owners (owners of condos or

units) was added, with a secure login, so that

owners could keep track of their calendar of

events and important documents (meeting notes,

budgets, tenant lists, etc.) for each of the Parker &

Associates-managed properties they own.

Parker & Associates

Logo Redesign

Website Redesign Using HTML, Javascript, PHP, and CSS

Custom Search Features for Searching Properties

Google Map Integration for All Property Listings

Secure Login for Association Clients to View Documents

Custom CMS to Control All Aspects of Website

Case Study: Property Management and Marketing 7

The website attracts over 1,200 visits per month, with

nearly 77% of those being new visitors who spend over

4.5 minutes on the site.

Clockwise from Left:1. Identity Development:

Logo Design2. Website Homepage3. Website Page4. Client Content Manager

706.546.7137 247 E. Washington Street, Suite 100 Athens, Georgia 30601

Contact us today for more details or for a consultation on your specific needs and goals for your Property Management.

InTouchCreativeGroup.com

InTouch Creative Group is an Athens, Georgia-based full service advertising, marketing,

design, web and public relations agency. Our goal is to align our creative solutions with the

needs of our clients, providing the best competitive advantage and level of success while

maintaining dedication to the interests and growth of our employees and community.