Partnership-Affiliates Proposal

Introduction: About BallerBaller magazine is the Asian Pacific poker lifestyle magazine. A revolutionary new concept in poker media and seeks to bring the glitz of Vegas to the pulsating heart of Asia, in all its hedonistic glory.

A departure from the dry, technical content that has traditionally been the mainstay of publications within the industry, Baller is centred around the edgy, glamorous lifestyle aspects of poker, and encapsulates the dreams, desires and aspirations of the real people who make up the poker community.

The magazine is distributed in the region, in retail & casino gaming outlets. Online distribution & access is via www.ballermagazine.com

For more details, please see enclosed media kit or click here

Ballermagazine online

Print.

Overview: Partnership

The aim of this document is to serve as a

basis of reference in which a lucrative &

mutually beneficial strategic partnership

can be forged.

Relationship BenefitsTiers Proposition

Tier 1 Partner • Content Partnership• % Revenue Share• Forum/league member exclusives

Tier 2 Affiliates • Content Partnership• % Revenue Share• Forum/league member exclusives

Tier 3 General

• Campaign level efforts• % Revenue Share

Relationship BenefitsTier 1 partners enjoy:

1. Prizes & exclusives:

I. Tournament passes & accommodation

II. Meet pro poker stars session/ training*

III. Baller Merchandise (print mags, buttons, cards)

2. Premium discounted pricing to members

3. Revenue share of signups

4. Content Feed/ Exchange*

5. Ad spaces in print magazine*

*see Appendix for details

Pricing & Commission1) Premium discounted pricing

To member base as below: (Prices in USD)

• $13.44 (6mths + 1 Trial issue)       Retail: $20.94• $26.88 (12 mths + 1 Trial issue)    Retail: $35.88

2) Revenue share of signups: Commission based• 30% of every sale, Partner Pricing or Retail Pricing• 4.03USD / 8.06USD for each member signup • 6.28USD/ 10.76USD each signup for generic visitor referred

Content FeedTo further our relationship in the long run, we'd like to do it via the

means of providing beneficial content to partners:

1) Symbiotic relationship, rather passive “stick-on” banner

marketing/ one-time marketing announcement attempt

2) Updated & highly relevant content can be used by partner to

gain traction with readers on site,

Partner may choose a selection of article content/excerpts from Baller

(up to 4 choice of preferences)

Content SelectionCategories Summary

1 Poker - Strategy • Cash game strategy by Andy Moseley. • Tournament strategy by Kyu Hoon Hwang• Column by Bryan Huang, PokerStars Team Pro Asia

2 Poker - News & Events • Latest news from international poker scene including online scene

• Exclusive coverage of APAC reegion tournaments

3 Poker - Personalities Exclusive interviews with high-profile players around the Asia-Pacific region

4 Poker - Humour Unique, tongue-in-cheek satirical column on relevant poker topics

5 Lifestyle - Retail Retail features focusing on style, latest trends, grooming, electronic gadgetry and the coolest toys

6 Lifestyle - Travel Monthly destination guide on various APAC cities – onshopping, accomodation, sightseeing and nightlife.

7 Lifestyle - Food Reviews of highlights of restaurants and cuisines from around the region

8 Lifestyle - Dating Content on dating, from professional "Pick-Up" artists targeted at the average male urbanite

Marketing AssetsWe will send out the marketing assets/tools for traffic referral/promo use in the form of:

• banners, text ads, email blast copy

• announcements on forum 

• generic affiliate link included (for mainstream traffic)

• partner-affiliate signup page (for members, exclusive rates)

Why Baller?High quality content Asia Pacific related poker news & lifestyle – a mainstream readership appeal rather than just a poker/ gambling interest

Regular Content Feed to boost traction with readersContent is appealing to male interests, a sticky site content – travel, women, lifestyle, poker. This boosts traction of readers/ audience on your site, especially the emerging mainstream appeal of poker in the Asia Pacific region/

New revenue stream at zero costRevenue share from signups can be derived at zero costs, just from using relevant content, marketing assets & remnant ad inventories on your side.

Discounted pricing exclusive to members of partner sitesDiscounted price that partners can offer to their members as an incentive, and additional revenue stream at the same time.

Events exclusivesCommunity engagement activity that forum/league members will enjoy – incentive for member forum participation.

Print - Regional reach of Target AudiencePrint distribution to Asia Pacific region cities – HK, Macau, Taiwan, Seoul, Shanghai, Australia, Philippines, Indonesia, Malaysia, singapore

Thank you!

Appendix

Content: DetailsBaller offers content/ resources:

• Content excerpts from magazine/current event news every fortnight (article will be summarized for concise reads)

• Max.of four articles per submission, indicate which content columns are of interest 

• Section will be credited as contribution by Baller magazine, by way of link back and/or specially named section

• Articles/news will be current and made available to you before the actual/related article is released in print and as such, is time-exclusive

*Details of prizes1) Poker training sessions

Raymond Wu90 min one-on-one training session with Raymond Wu, professional high stakes trainer with www.fiveofakind.net a poker academy based in Taiwan. Typical training charges are valued at USD 350/hour. A 90 min session is worth USD 525

Bryan Huang Member of PokerStars Team Pro Asia and one of the leading

poker pros in Asia. Bryan specializes in tournament play and boasts over US$300,000 in career live tournament winnings.

2) Content Contribution & Ad ExchangeQuality poker instructional may be selected for column in Baller print

magazine. Materials will be credited & if suitable, ad space exchange for materials used.

Relationship BenefitsTier 1 partners enjoy:

1. Prizes & exclusives:

I. Tournament passes & accommodation

II. Meet pro poker stars session/ training*

III. Baller Merchandise (print mags, buttons, cards)

2. Premium discounted pricing to members

3. Revenue share of signups

4. Content Feed/ Exchange*

5. Ad spaces in print magazine*

*see Appendix for details