proposal pepper lunch english
TRANSCRIPT
SOCIAL MEDIA PLAN
SOCIAL MEDIA PLAN
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PRELIMINARY PLAN FOR EACH CHANNEL
TARGET AUDIENCE – POTENTIAL CUSTOMER ANALYSIS
MARKETING CHANNEL
RESULT
BUDGET
CONTACT
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TARGET AUDIENCE POTENTIAL CUSTOMER ANALYSIS
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DEMOGRAPHY
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ONLINE MARKETING CHANNEL
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• Forum
Text Ad CPC
• Admacro
• eClick
PR Online
Email Marketing
SMS Marketing
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PRELIMINARY PLAN
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SOCIAL NETWORKING SITE
- The social networking site is attracting
internet user in Vietnam: Facebook,
Forum
- The frequency using group: 13 - 17,
18 - 24, 25 - 34 years old.
IDEA:
- Facebook fanpage:
Increase fans and organize
events/contests to attract
fans and increase brand
awareness
- Forum:
Seeding, discuss about
Pepper Lunch on the forum
to increase brand awareness
for Pepper Lunch Vietnam
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Facebook Fanpage
Pepper Lunch VN
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FACEBOOK FANPAGE
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Forum
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FACEBOOK FANPAGE
Convert – Turn into the loyalty customers
- Organize contests on the fanpage to interact with user
• Who is quick? (Quiz about Pepper Lunch: history, food, store
development process, characterized in service; IQ Test; ..)
• Photo contest: “Your Cook – Your Pepper”
• Photo contest: “Sizzle with Pepper Lunch”
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PHOTO CONTEST
Sizzle with Pepper Lunch
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QUIZ CONTEST
What is this at Pepper Lunch?And what’s ingredients?
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FACEBOOK FANPAGE
Code the Application on Fanpage
- Game
- Utility App for Official
- App for youth
Post on fanpage
• The food of Pepper Lunch
• The pictures at store
• Story, funny picture
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FACEBOOK FANPAGE
APP GAME: YOU CAN COOK
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FORUM SEEDING
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Intext Ads - CPC
- Facebook Ads – Reach the right target audience.
- Eclick - On the websites of Admicro.
Increase sale and brand awareness
- Some website:
- For youth : 24h.com, ngoisao.net, kenh14.vn, 2sao.vn, linkhay.com….
- For official: vnexpress, dantri.com, cafef.com, vietnamnet…
- Subject sites: suckhoe, baomoi….
- Actively managed funds with high efficiency.
Landing page: Website and fanpage of Pepper Lunch Viet Nam
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Intext Ads - CPC
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Intext Ads - CPC
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PR Online
- Introduce about Pepper Lunch VN
on the e – News such as : kenh14,
dantri… which approriate to
target customer
- Post introduction and evaluation about
Pepper Lunch on the community
fanpage
- Focuses on the unique point of Pepper
Lunch
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RESULT
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Build the community of Pepper Lunch VN on fanpage
Facebook App, Fanpage Post
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KPI – Key Performance Index
Channel KPI
Fanpage 20.000 fan15.000 TAT
Hệ thống CPC 10.000 Click
Forum 20 forum20 Topic25.0000 View 1000 Comment
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TIMELINE
3 Months
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BUDGET
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Channel Tool Cost (VND)
Facebook ContentApp Contest/Event..
Free5 – 20.000.000/App 15.000.000
CPC Text ads 20.000.000
Forum Seeding 15.000.000
Pr Online 15.000.000
Cost exclusive from:
-The award/gift for contest
-VAT
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