EVENT MANAGEMENT

IN INDIAPrepaid by Prabir Bera

AS A GROWING PROSPECT IN INDIA India is growing by leaps and

bounds.

Event management industry is ha s come a long way in last 5 years or so

And today it is not less than a multi- crore industry as a whole.

Event management has been considered as an exciting career option.

To the end of the financial year 2013-2014 the industry is excepted to be worth no less than 2500 crore

AS A PROFESSION IN INDIA In India event management

is hot in youth as it provides and opportunity.

It demands a lot of hard work and efforts but at the same time enormous scope.

It is upcoming glamorous and thrilling profession

The national institute of event management (NIEM), the premier institute of event studies becomes Asia's first event institute.

TYPES OF EVENT’S

Corporate Event

Global Event

Private Event

Small Event

Grand Event

Musical Event

Sports Event

SCOPE OF ADVERTISEMENT DURING EVENTS

Benefits to event managers:

Event advertising Promote the publicity

of the event

Benefits to advertising companies:

Communicating source with public

Introduction of new product to public

MERITS OF EVENT MANAGEMENT Increase in profit

of a manager

Delivering of good message

Source of entertainment

Development of society

MERITS OF EVENT MANAGEMENT Dual benefit to

the advertising companies

Generation of Innovative

DEMERITS OF EVENT MANAGEMENT To expensive in

cost as well as time

Risk of success of event

Lengthy process

Limited resources

CHALLENGES FACED. Security system In our country it is very

tough to define the no of guest or delegates in a particular event, so the security system may get disturbed sometime due to unwanted or uninvited guests.

No specific range of taxes

There is no regular tax structure.

Tax amount starts at 10 % and goes upto quite a huge amount.

CHALLENGES FACED Political system: In practically there is no

registration / granting permission of any event without corruption.

( True fact of this industry)

Social factor :

The casteism in some area may effect the event

Big events in rural areas or less developed areas

No’s of small and big problem arise Like : problem in accommodation of the participants

Lack of availability of resources like labour, electricity, water etc

Shortage of security