Brand Values

Scandinavian Signal appeals to the modern consumer that approaches life and the daily challenges with an open

mind. A lifestyle and look that follows the seasonal changes. Modern

The consumer should always feel confident in wearing Signal at any time. Signal is contemporary and updated design, that reflects today’s fashion and tomorrow’s trends.

Casuals Good looks in an informal way that feels good for both work and leisure.

Refined From basics to profile, all styles are important down to every single detail. All details are

nursed and cared for in every link from design to production.

Inspirational Signal inspires you to look modern in your daily life for both work & leisure.

Brand Values

SCANDINAVIAN To approach life and the daily challenges with an open mind. A lifestyle and look that follows the seasonal changes.

MODERN

Contemporary and updated design, that reflects today’s fashion and tomorrow’s trends.

CASUALS Good looks in an informal way that feels good for both work and leisure.

> Scandinavian

Casuals Modern Quality

Urban

Inspirational Attitude

Professional

Leisure

Functional

Feminine Contemporary

Refined

Masculine

Heritage

Simplicity

Brand Values

Active Sport

Market Segments Women

Competitors

Street Sport

Jeans

Lifestyle

Casual

Country Classic

Modern Casual

Business Leisure

Business Executive

Brand

Extension Denim

Jackpot

Noa Noa

Marlboro

Gant

Part Two

Sandwhich

Carla Du Nord

Filippa K

Hunky Dory

Dranella

Esprit

Marco Polo

Hilfiger

Gant

Køn & Møn

Casuals Modern Feminine Lifestyle:

Feminine Leisure

Boomerang

Marlboro

Gant

Part Two

Hilfiger

Marco Polo

Filippa K

Scandinavian

Market Segments Women

SIGNAL WOMEN POSITIONING

PRIC

E

LIFESTYLE

CLASSIC UPDATED MODERN FASHION

LOW

M

EDIU

M

HIGH

SIGNAL Jackpot

Marlboro

Marco Polo

Red Green

Hilfiger

Gant

Boomerang

Esprit

Filippa K

Part Two

Market Position Women