prospect to vip webinar

1© Harper Hallett Consulting Ltd

From Prospect to VIP

Chris Hallett

© Harper Hallett Consulting Ltd 2

If you don’t know where you going you

won’t know when you get there ~Anon


The Big Question?

How are you going to convert your prospect

into a VIP High Revenue Generating Client?


The Focus is on List

Building

The Money is in the List!


List Building without a plan……..


……is like a dog chasing a car!

Now What

?


The Big Question is?

What are you going to do with your list once

you’ve built it?


What’s in Store

1. Why ‘From Prospect to VIP’

2. What goes wrong when Coaches &

Consultants launch their expertise on-line

3. How you can easily fix it

4. What if…


Why ‘From Prospect to VIP’


Why Me? IT

25yrs Project Manager

Business Process

Business Change


Technology

Process

A BThe Journey


Transformation Coach

Taking people of an a personal journey

of discovery and enlightenment to

achieve a massive transformational

goal


On-Line Marketing?

Technology

Process

A BThe Journey


The Big Players were teaching

List Building

Optin Pages

Sales Pages

…….the nuts and bolts


No one was telling me the overall process of how to start online, get prospects to become customers


I did what I have always doneI created a Process Map

That mapped the Customers Journey


The Big Question?

How are you going to transform your

prospect into a VIP High Revenue

Generating Client?


Travel companies aren't interested in just selling you a ticket


They sell you a ticket, a journey a destination?

Experience


You really buy….

Experience


We need to treat our on-line customers

exactly the same!


We want our prospects to sign up, buy

from you and become your VIP Clients


9 Business Killing Mistakes

What can go wrong when we launch on-line


1. Focus on the wrong end of the problem – List building

Dis-engagedUnresponsiveUnsubscribesComplaints


2. No PlanNo Flight Plan

No Navigation

System

=

Wrong PlaceCrash!


3. No Process

The Journey & the Experience


4. Time Bandits

Underestimating

Selling before

Building

Time vs Money


5. Your Beliefs

Limiting Decisions

Limiting Beliefs

Behaviours

Fear


6. Shiny Object Syndrome

Jump before

measuring

Latest Offer

Completion?


7. No Engagement

No Research

Inactive List

Cold List

Unsubscribe

No Sales


8. Piecemeal Development


9. Inaction

No Follow Up

Delaying

G.U.T.S – Jeff

Herring


7 Reasons Why Prospects Don’t Engage With Your Message

Errors of Engagement


1. The Category of Many

Lost in a sea of similarity


2. No Compelling Offer


3. Focus on You

Fail to focus on the customers needs


4. Too Much Information

Overwhelm

Loose their way

Stop

Bad Feeling


5. Don’t Know How To

Just how do you

engage with your

community and keep

them engaged?


6. Wrong Language

5% of our

communication is

derived from the

words


7. Selling Your StuffP A T H

Pain

+

Transformation

=

Happy Client


The 5 MindSet Shifts

How to Fix It


1. Marketing MindSet

Sales and Marketing are separate from

Coaching


2. Writers MindSet

There’s no place for your ego when you're

writing


3. Customers MindSet

Look at what you do from your customers

viewpoint


4. Expert MindSet

Systems, Process, Opinion = ‘Ology’


5. Educators MindSet

You have a duty of care to educate your

audience


5 x 5 Strategy

How to Fix It


1. Clarity of your Direction

1. Vision2. Goal3. Purpose4. Transformation5. Benefit


2. Manage The Prospect

1. Outcome2. Plan3. Transitions4. Engagement5. Multi Dimensional


3. Product Life Cycle1. No Pain = No Sale2. Unique Pain Remedy (UPR)3. Transformation4. Tangible5. Price


4. Technology Road Map

1. Supporting2. Time Saving3. Repeatable4. Integrated5. Cost Effective


5. Engage The Prospect

1. Rapport2. Inform3. Relationship4. Automation5. Visibility


How do you Implement these steps easily & quickly


Business Strategy – Where are you going

The Product Lifecycle– Meeting the Clients needs

The Customer Journey– Mapping the process

Technology Roadmap– Technology to support

Engagement Strategy – Informing & Educating


Pre-Study Questionnaire – Goals and Aspirations

Introduction to Project Management


How does it work?


My VIP Client Journey

Get Access Now – Immediate Access

Introductory Questionnaire

Monday 3rd March Introduction to

Project Management

Monday 10th March My VIP client Journey


Bonuses Programme

Your Investment

Intro to PM $497/£297 Master Mind $597/£357

Total > $1,100/£600

One time Investment

$297/£177


Recap

1. Why My VIP Client Journey

2. 9 Business Killing Mistakes

3. 7 Reasons why you stay stuck

4. 5 MindSet Shifts

5. My VIP Client Journey


What If……

Q & A


What If……

1. Facebook Life Transformations

2. Email [email protected]

3. Discovery Session

mailto:[email protected]