prospectus - world-point.net · zation in the world, jointly offer the iata/uftaa courses and a...

PROSPECTUS

廉價酒店

Tel: 03-4270 4122 / 7876 / 7625 Fax: 03-4270 4155 H/P: 016-260 4155

Center of Education Excellent Towards Career Achievement

CONTENTS

WELCOME

THE ACADEMY

THE COURSES

TOURISM COURSES

HOSPITALITY COURSE

BUSINESS & COMPUTER COURSES

LANGUAGE COURSES

STUDENT CLUB AND STUDENT ACTIVITIES

INTERNATIONAL STUDENTS AND ACCOMMODATION

GENERAL INFORMATIONS

13www.world-point.net

Living in MalaysiaMalaysia is a beautiful country with a total population of 25 millions with a diverse mix of ethnic or people group. The biggest ethnic group being Malay or the local called “Bumiputera”, which made up of more than 55% of the total population and followed by Chinese with approximately 26%, Indian descendents accounts for 15% and the balance accounts for the other people groups. Much like its weather, the people are warm-hearted and friendly.

Malaysia is a typical tropical country with its temperature hovering between 25 C to 32 C in low lands and 16 C to 20 C in high lands in most times. Its wet atmosphere produces high rain fall reading between 2000mm and 2500mm annually, sustaining the large and lush vegetations beneath its tropical rain forest.

The national currency is Ringgit Malaysia (RM) It comes in denomi-nations of RM1, RM2, RM5, RM10 and RM100. Coins, on the other hand, comes in 1sen, 5sen, 20sen and 50sen. Local and foreign banks are plentiful and all are equip with ATM machines and ATM can also be found within most shopping complexes. Banks operate from Monday to Friday.

The public transportation system in the city of Kuala Lumpur serves the city folks very well. This largely due to the traffic congestion and the ever lacking parking lots and as a result, getting around the city using public transport systems is more convenient than private cars as there is no need to hunt for car park. The public transportations will include buses, Monorial, LRT(Light rail transit) and taxis. The cost of using these public transportation systems is one of the lowest in the world.

Food is never a problem in Malaysia, in fact, over eating is the diverse ethic groups in Malaysia bring about all kinds of food, any food, Chinese, Korean, Japanese, Indian, Malay or Western, seafood or exotic, just name them and they are always not too far away and they are also among the cheapest in South East Asia.

Climate

Banking

Getting Around

Food


1

2

3 ~ 10

4 ~ 6

7

8 ~ 9

10

11

12

13

(MOE No Perakuan: B3K 4372) Ministry of Home Affairs, Malaysia: (KHEDN (S) 100/855/1/Klt 38(48))

15C, JALAN WAWASAN 4/1, BANDAR BARU AMPANG,68000 AMPANG SELANGOR, MALAYSIA.www.world-point.net

WelcomeM alaysia is one of the leading economies in the South East Asia (SEA) region with a total population of 25 millions. It is a country almost entirely surrounded by waters and it is strategi-cally located at the heart of SEA. Its largest foreign earning derived from the tourism and its related industries. The Government has not spared its least effort in the upgrading of tour-ism infrastructures, human capitals and tourism related resources with the aim to further drive its economic growth on the dependency of its tour-ism and travel industry. Against such backdrop, it is not difficult to envision that demand for suit-ably qualified and trained human resources are great and will continue to be in demand, these knowledgeable and trained professionals will collectively represent the greatest asset in the churning in of foreign exchange for their coun-try. Our institution, World-Point Academy was incorporated in the year 2003 with the objective to compliment the Government’s effort

in the development of such contributing human resources. Recognizing the need for interna-tionally recognized program for the local as well as the foreign students, the academy has suc-cessfully lined up with IATA/UFTAA (International Air Transport Association and United Federation of Travel Agents’ Associa-tions), CANADA, CITY & GUILDS, UK and CTH (Confederation of Tourism & Hospitality), UK. The most prestigious and coveted travel organi-zation in the world, jointly offer the IATA/UFTAA courses and a host of other travel related courses for both local and oversea students. Having stated this, we like to be known that this academy is serious in the business of tourism and travel and nothing else, and we like you to be so, too. It is therefore our greatest honor to welcome you to join us in the academy to discover the many facets of tour and travel stud-ies. We promise you that it will be fun, exciting and fascinating and at the same time, reward-ing.

1www.world-point.net 12www.world-point.net

International StudentsWe welcome international students coming from Asia, South Asia, South Pacif ic, Middle East and South East Asia. Students from other areas wil l be admitted as soon as regulat ions and due permits are obtained.

Malaysia, being a mult i-racial, mult i-cultural and mult i-rel igion society, is well suited to host students coming from anywhere around the world. Although Bahasa Malaysia is the off icial language, English is widely used both in the business community and every day conversation among its people. International students who speak English should f ind themselves very comfortable in every aspect of communication with the locals.

Since travel and tour is about meeting and understanding people from al l kinds and al l walks of l i fe, we encourage the integration of international students into every aspect of student l i fe while they are in Malaysia. This includes the part icipation in the student club, act ivi t ies and functions organized by the club or the school. Special ized staffs are charged with duty to ensure foreign students can meet with every chal lenge in their new student l i fe in Malaysia.

I f you intend to come to Malaysia for studies, ensure that you have the minimum required quali f icat ions for the courses applied for, make contact with our representatives or agents in your country to check your el igibi l i ty with them. Through the representative, you wil l also be given an application form, f i l l i t up care-ful ly and have i t sent to us together with the photocopy of your cert i f icate(s) which merits you for the courses applied through the agent. Upon receiving your document, we wil l process them and wil l inform you within 4 weeks the result of your appl icat ion through e-mail . An offer letter wi l l soon fol low stat ing the required procedures for entry into Malaysia, courses offered, course fees, the init ial payment required and the dos and don’ts.

In the event that you are successful, the next thing you should do is to observe the procedures by obtain-ing the necessary travel document, which include VISA, passport and any other travel papers which your country may require you to obtain from your immigration off ice and having secured that, inform us through the agent stat ing the expected date, t ime of your arr ival in Malaysia. Our staff wi l l be at the air port (KLIA) to receive you.

Accommodation

Welcome onboard.

Liu Hai FengPeople’s Republic of China

Khalid Hamid Abdelaal AhmedThe Republic of the Sudan

Yu TingGhongRepublic of Korea

Rashid Ahmed Khan Islamic Republic of Pakistan

Both local and foreign students can book a place in the hostels which the academy has arranged for.They are inexpensive and well maintained. All hostels are within short walking distance from the academy.


The Academy

The academy is housed within a 4-storey commer-cial building located at the heart of Kuala Lumpur, the capital of Malaysia. Founded in 2004, the academy was established and registered with the Ministry Of Education (MOE) and Ministry Of Tourism (MOT). Started small and deliberately wanted to be relatively small but focus on the sector we know best. Strategically to be competi-tive in the fiercely fought market. The strategy worked well and we constantly maintained a good student count since the early 2004. The local market seems a little too small for this highly competitive sector and it was concluded that foreign students can be attracted into Malaysia to strengthen the position of the academy and efforts were channeled into this new territory.

Nevertheless, permits from the Internal Affairs Min-istry is difficult to obtained and to obtain one, the permit recipient must accept and adhere to strin-gent conditions laid down by the immigration office. It was a mile stone for the academy at the end of 2005 where the permit to recruit foreign students was finally obtained from the Internal Affairs Ministry (KHEDN (S) 100/855/1/Klt 38(48)) This marks a new era for the centre for it will trust itself towards a greater challenge in the much larger world in the international education arena.

The academy premises is located 5 km away from the primary landmark of the country; the Petronas Twin Tower (KLCC). Accessibility is excellent, from Monorail to LRT, these public transportation are all within short walking distance anywhere within the city while taxis and buses are all within arms length. All lectures and courses are conducted in English and students are expected to have a fair understanding of spoken and written English. For students whose English is not their native or first language, a special course will be compulsory, i.e., English Improvement Programmes. It is a course designed for those seeking a recognized Diploma in the Travel studies but lacks the basics use of English. Students are required to attend this course before embarking into the travel & tour courses. More information on the English Programmes is found in the Courses Section in the pages that follow.

15C, JALAN WAWASAN 4/1, BANDAR BARU AMPANG,

68000 AMPANG SELANGOR, MALAYSIA.

WORLD-POINT ACADEMY

Student Club and Student Activities

Students studying tourism are fun loving alots and quite naturally, some students mooted the idea of a student club as they will be together for some time studying under one roof. The objective of such a club, amongst others is to get together as a team to organize tours on their own and have fun during semester breaks and public holidays. The school welcomes the idea and event allotted some fund for the club for their operating needs.

It has been operating since 2004 and some old students still remained active. Since the setting up of the club, the clubmem-bers have visited many countries and organized many festive functions. It is a very good social club particularly for the foreign students who wants to integrate themselves with the local students and build connections with the local students, for future co-operations. It is also a place to find immediate help for some domestic problems. International students are encourage to join the club.


The Development and History of Tourism Tourism Marketing Tourist Information The Organisation and Structure of Tourism Travel Agent Travel Operator Travel by AirTravel by Sea, River Cruses and Ferries

For students who are not coming from the English education system, English is certainly a formidable hurdle to cross, let alone the tourism course proper itself which must be conducted in English. Realizing this pressing issue confronting the students, we have developed a course aimed at those who find English their weakest point: The Tourism English. The teaching approach for this course is base upon the interest shown by the students in travel and tour, where a tour must encompasses conversation with multiple parties who are involved in the entire process of a successful tour; from the point of the idea of having a tour to the point of coming home from a tour, it involves talking to many peoples in the process: from a friend who share the same idea of having a tour to a booking clerk in a travel agency to tour leader to air hostess to tour guild to another tourist, all must be involved in the subject of tour. This will present many interesting scenarios and the English course will take these scenarios to induce the English-based conversation. Naturally, in this preliminary English course, we expect the learners to make mistakes and this is the main idea; to allow the mistakes or errors to teach us. To pick up more useful vocabularies from a tour experience. Every conversation invokes the subject of leisure travel and this will drive away the monotony of learning the basics, such as what is a nouns, pronouns, verbs, adverbs and so on, which makes English such a hard language to learn. In the nutshell, making English more palatable and fun to learn through the use of travel and tourism centered topics.

English is an important tool for business communication. Whether it is local or international communication, one needs the skill of mastering grammar, delivering information and usage of right terms and vocabulary in their office and business dealings. This course will emphasize its theory and practical exercises. The aim of this course is to prepare the learners to be a marketable human capital in line with the country’s aspiration to be a center of educa-tion excellence.

ENGLISH (LEVEL 1) ENGLISH (LEVEL 2)

Daily English usageEnglish enrichment

COURSE CONTENTS : COURSE CONTENTS :Further English studyAdvance English

►►

Language CourseS

ENGLISH

TOURISM ENGLISH

►►

BENEFITStudent able to sit for the external examination (ESOL Examination)

The following topics will be used in the Tourism English Course.

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CityGuilds


The CoursesWorld-Point Academy has set out and determined to be the premier learning centre for Tourism and Tourism related coursesin Malaysia. However, it does not claim to be the expert in every field but will be one in travel and tour. This is the sole reasonfor the school to remain small but nonetheless fully equip with every facilities needed to make your learning complete andfulfilling. We welcome you, both local and international student to begin the exploration in the world fun and leisure with usin the courses offered.

TOURISM COURSES

HOTEL COURSE

IATA-UFTAA INTERNATIONAL TRAVEL & TOURISM FOUNDATION COURSE, CANADA

INBOUND TOUR OPERATION

OUTBOUND TOUR OPERATION

TOUR LEADER

TOURISM MANAGEMENT

TOURISM CONSULTANT COURSE


OFFICE ADMINISTRATIVE (BUSINESS PRACTICE) (C&G), UK

SALES & MARKETING MANAGEMENT

COMPUTER ART

LANGUAGE COURSES

ENGLISH LANGUAGE (LEVEL 1)


TOURISM ENGLISH

CONFEDERATION OF TOURISM & HOSPITALITY PROGRAMMES (CTH), UK


IATA-UFTAA INTERNATIONALTRAVEL & TOURISM FOUNDATION COURSE

These thirteen modules in the Foundation level provides you with an understanding of the travel and tourism industry, the practicalities of the travel professional's role in this industry, the importance of exceeding customer expectations, and the role of technology in the travel industry. In addition, you will become familiar with related subjects such as industry regulations, codes, world geography, air fares and ticketing, visa and health requirements, as well as tour programmes.

BENEFITS A professional course that is recognized world-wide.Able to use the title of "DTTF" after the name if successful pass the external examination.Qualify to apply the Travel Agent ID card, which entitled to reasonable discount when travelling. * (Additional Term & Condition apply)Successfully passing the external examination will be awarded with Diplomas from IATA-UFTAA (CANADA).

CAREER PROSPECTTravel agencyTour desk staff in hotelTicketing staff Tour operatorGround staff in airport

Tour coordinatorStaff in cruise Customer serviceTour leaderOperate own travel agency

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TourISM CourseS

This course is designed for students wishing to pursue a career in the travel and tourism industry and for those wishing to familiarize themselves with industry basics, this course contains the following modules:

COURSE CONTENTS :►Concept of Inbound Tour Operation ►Operation of Inbound Travel Service

On completion of the program, he/she will be able to:1. make reservation for the inbound travel components.2. arrange the schedule for the itinerary. 3. calculate the cost for the packages. 4. negotiate with suppliers and wholesalers. 5. prepare the necessary documentation. 6. execute the whole inbound tour operation.

CAREER PROSPECT Inbound tour coordinator Inbound tour operator Tour reservation staff Travel agency counter staff

This course is designed for students who intend to be on his or her own, runs a travel company that offers tour packages for foreign tourists coming into the country or simply being employed in a travel agency that runs such an operation. In this course, various aspects of the inbound operations will be covered and at the end of this course, the student will be able to design, conduct and manage the inbound tour operations.


The Travel & Tourism Industry And The Travel ProfessionalGeography in Travel Planning 1 Travel Formalities Land Transport – Rail 1 Land Transport – Car and Camper Hotels

Water Transport – Ferry & Cruise Tours Packages 1 Air Transport Essentials Customer Service Technology in the Travel Industry 1 Air Fares and Ticketing 1 Electronic Booking Tools (EBT)

SALES AND MARKETING MANAGEMENTThis Course is design for those with little or no working experience seeking to engage themselves in the business and marketing management studies prior to employment. It will actively involve the students in a reasonable demanding process of personal, interpersonal managerial development, to involve in the study of real world market behaviours and the concepts it employ behind the strategies. Students will also be asked to do research and assignment to assimilate the demanding business world; looking into the principles and the method employed to generate sales and revenue in a very competitive environment, marketing strategies and techniques to gain market visibility and namebrand-ing in a market saturated with big brand names.

It is a very important course for students seeking for employment in the middle level management and subsequent career advancement in the sales and marketing companies as practical and important sales and marketing principles are taught and practiced during study times.

COURSE CONTENTS :

E-QualGraphic Presentation

Information TechnologyDesktop Publishing

In particular, he/she will be trained to: 1. design various graphics , texts for billboard, poster, calendar, etc.2. understand information technology industry.3. developed simple webpage.

COMPUTER ART

►►

►►

Computer art is a course designed for those students that interested in computer application and simple designing.

CityGuilds

CityGuilds


This course is specially designed for those who wish to commence their careers as clerical or general office staff but who wish eventually to become Supervisor of Office Manager. This course will enable him/her to have a better understanding of office procedures, system and office technology. With the knowledge obtained from this course, it can be applied to other industries.

Basic AccountingAdministration and Business ManagementComputer ApplicationsBusiness CommunicationOffice Procedures

On completion of the program, he/she will be able to : 1. manage the overall office operations. 2. communicate effectively between individuals, departments and customers. 3. prepare basic sets of accounts. 4. use computer to reduce paperwork in office. 5. design various types of forms & documents.

COURSE CONTENTS :

CAREER PROSPECTBusiness executiveCustomer serviceSecretaryOffice administrator

Personal assistantOffice supervisorShipping clerkGeneral clerk in various fields

BENEFITSuccessfully passing the external examination will be awarded with Pitman Diplomas from City & Guilds, UK.

Business &

CompuTEr CourseS

OFFICE ADMINISTRATION (BUSINESS PRACTICE)

► ► ► ► ►

COURSE CONTENTS : ► Introduction of Outbound Tour Operation ► Operation of Outbound Travel Service ► Administration of Outbound Tour

On completion of the program, he/she will be able to :1. negotiate with the suppliers and wholesaler.2. calculate the cost for the packages. 3. execute the outbound tour operation. 4. prepare all the necessary documentation for traveling oversea. 5. analysis the satisfaction of the customer.

CAREER PROSPECT

Outbound tour coordinatorOutbound tour operatorTour reservation staff

Tour leaderTour consultantCustomer service

Like the Inbound Tour, this course is also designed for the students who intend to be on his or her own, runs a travel company that offers tour packages for local tourists going to overseas for excursion or tour or simply being employed in a travel agency that runs such an operation. In this course, various aspects of the outbound operations will be covered and at the end of this course, the student will be able to design, conduct and manage the outbound tour operations.

COURSE CONTENTS :Safety/Security/Hygiene ControlPre-Tour FunctionsOn-Tour FunctionsPost-Tour FunctionsContingency Planing

TOUR LEADER

A Tour Leader's job is to lead tourist(s) to visit any destination for the purpose of sightseeing excursion, business, education, social and recreation activities. For this course, participants will be trained to manage and deliver the services required by its customers.


► ► ► ► ►

CityGuilds

COURSE PATHWAY:

University access for student who has achieved a CTH Diploma or Advanced Diploma

Entry to final year of Degree

CTH Advanced Diploma OR entry 2 year of Degree

ndCTH Diploma in Hotel Management

CTH (Confederation of Tourism & Hospitality Programmes, UK- CTH management programmes are designed to offer broad equivalency to the first and second year of British University degree. As such the scope of training is essentially supervisory and strategic rather than routine skills based. Graduates of CTH management programmes typically aspire to trainee management roles or direct entry to the final stages of a university bachelor’s degree.

The Hotel Management aims to provide students with a broad understanding of the operational aspects of the international hotel industry, and a knowledge of the underlying management principles involved.

COURSE CONTENTS:

* Food & Beverage Operations* Front Office Operations* Hospitality Finance* Marketing* Business Computing

* Food Hygiene, Health & Safety * Facilities & Accommodation Operations * Introduction to Business Operations * The Tourism Industry * The Hospitality Industry

* Bournemouth University, UK * Thames Valley University, London, UK* London Metropolitan University, UK* University of Sunderland, UK* Glion and Les Roches Hospitality Management Schools, Switzerland

* Birmingham College of Food, Tourism and Creative Studies, UK * University of Northampton, UK * Heriott University, UK * Middlesex University – Dubai Campus, UAE


COURSE CONTENTS :

TOURISM MANAGEMENT (L1 &L2)This course is designed for those who wish to manage the tourism business and become supervisor or manager in the travel agency or travel related companies. The necessary business skills in tourism industry obtained from this course will enable the participant with competitive advantage over rivals.

Level 1 Level 2Basic AccountingAdministration & Business Management Tourism Operation StudiesTour OperationsStrategic Marketing

On completion of the program, he/she will be able to :1. do strategic planning. 2. increase the quality of operation in the tourism business. 3. handle documents and administrative procedures. 4. execute strategic marketing plan and pricing. 5. calculate & control business operation cost. 6. gather all the tourism components into tour packages.7. better communicate between departments in tourism business.

CAREER PROSPECT

COURSE CONTENTS :

This course is designed for working adults who wish to understand the complexity of the operation in tourism industry and those who wish to upgrade their knowledge and skills in the tourism industry.

On completion of the program, he/she will be able to : 1. run the travel agency business & operation smoothly. 2. understand various international laws governing the tourism business. 3. understand the world major attraction. 4. coordinate the tour arrangement. 5. learn effective skill of selling and negotiating.

CAREER PROSPECT

TOURISM CONSULTANT

Operate own travel agencyTravel agency counter staffTour desk coordinatorCustomer service

Management staff in travel agencyMarketing staff in travel industrySupervisor in travel agency

Structure of Tourism IndustryWorld DestinationsTravel Agency OperationsHotel IndustryStatistics

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Travel agency Tour managerTour coordinator Supervisor in travel industryTicketing staff Counter staff in travel agency

Tour consultant Customer serviceStaff in cruise Tour operatorGround staff in airport Operate own travel agency

World GeographyWorld Rail TransportTourist Road Transport – CoachWorld AccommodationCruises

► ► ► ► ►

Tour ProductionInternational Travel LawSelling TechniqueFare Calculation & Ticketing

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HOSPITALITY Course

On completion of this program, he / she will: 1. be able to manage the overall hotel operations.2. be able to communicate effectively with hotel’s guests and staff.3. be able to handle various task including front office, food & beverage, housekeeping and etc.4. further studies to the higher level.

HOTEL MANAGEMENT (CTH)


This course is specially designed for those who wish to commence their careers as clerical or general office staff but who wish eventually to become Supervisor of Office Manager. This course will enable him/her to have a better understanding of office procedures, system and office technology. With the knowledge obtained from this course, it can be applied to other industries.

Basic AccountingAdministration and Business ManagementComputer ApplicationsBusiness CommunicationOffice Procedures

On completion of the program, he/she will be able to : 1. manage the overall office operations. 2. communicate effectively between individuals, departments and customers. 3. prepare basic sets of accounts. 4. use computer to reduce paperwork in office. 5. design various types of forms & documents.

COURSE CONTENTS :

CAREER PROSPECTBusiness executiveCustomer serviceSecretaryOffice administrator

Personal assistantOffice supervisorShipping clerkGeneral clerk in various fields

BENEFITSuccessfully passing the external examination will be awarded with Pitman Diplomas from City & Guilds, UK.

Business &

CompuTEr CourseS

OFFICE ADMINISTRATION (BUSINESS PRACTICE)

► ► ► ► ►

COURSE CONTENTS : ► Introduction of Outbound Tour Operation ► Operation of Outbound Travel Service ► Administration of Outbound Tour

On completion of the program, he/she will be able to :1. negotiate with the suppliers and wholesaler.2. calculate the cost for the packages. 3. execute the outbound tour operation. 4. prepare all the necessary documentation for traveling oversea. 5. analysis the satisfaction of the customer.

CAREER PROSPECT

Outbound tour coordinatorOutbound tour operatorTour reservation staff

Tour leaderTour consultantCustomer service

Like the Inbound Tour, this course is also designed for the students who intend to be on his or her own, runs a travel company that offers tour packages for local tourists going to overseas for excursion or tour or simply being employed in a travel agency that runs such an operation. In this course, various aspects of the outbound operations will be covered and at the end of this course, the student will be able to design, conduct and manage the outbound tour operations.

COURSE CONTENTS :Safety/Security/Hygiene ControlPre-Tour FunctionsOn-Tour FunctionsPost-Tour FunctionsContingency Planing

TOUR LEADER

A Tour Leader's job is to lead tourist(s) to visit any destination for the purpose of sightseeing excursion, business, education, social and recreation activities. For this course, participants will be trained to manage and deliver the services required by its customers.


► ► ► ► ►

CityGuilds


IATA-UFTAA INTERNATIONALTRAVEL & TOURISM FOUNDATION COURSE

These thirteen modules in the Foundation level provides you with an understanding of the travel and tourism industry, the practicalities of the travel professional's role in this industry, the importance of exceeding customer expectations, and the role of technology in the travel industry. In addition, you will become familiar with related subjects such as industry regulations, codes, world geography, air fares and ticketing, visa and health requirements, as well as tour programmes.

BENEFITS A professional course that is recognized world-wide.Able to use the title of "DTTF" after the name if successful pass the external examination.Qualify to apply the Travel Agent ID card, which entitled to reasonable discount when travelling. * (Additional Term & Condition apply)Successfully passing the external examination will be awarded with Diplomas from IATA-UFTAA (CANADA).

CAREER PROSPECTTravel agencyTour desk staff in hotelTicketing staff Tour operatorGround staff in airport

Tour coordinatorStaff in cruise Customer serviceTour leaderOperate own travel agency

►►►

►

TourISM CourseS

This course is designed for students wishing to pursue a career in the travel and tourism industry and for those wishing to familiarize themselves with industry basics, this course contains the following modules:

COURSE CONTENTS :►Concept of Inbound Tour Operation ►Operation of Inbound Travel Service

On completion of the program, he/she will be able to:1. make reservation for the inbound travel components.2. arrange the schedule for the itinerary. 3. calculate the cost for the packages. 4. negotiate with suppliers and wholesalers. 5. prepare the necessary documentation. 6. execute the whole inbound tour operation.

CAREER PROSPECT Inbound tour coordinator Inbound tour operator Tour reservation staff Travel agency counter staff

This course is designed for students who intend to be on his or her own, runs a travel company that offers tour packages for foreign tourists coming into the country or simply being employed in a travel agency that runs such an operation. In this course, various aspects of the inbound operations will be covered and at the end of this course, the student will be able to design, conduct and manage the inbound tour operations.


The Travel & Tourism Industry And The Travel ProfessionalGeography in Travel Planning 1 Travel Formalities Land Transport – Rail 1 Land Transport – Car and Camper Hotels

Water Transport – Ferry & Cruise Tours Packages 1 Air Transport Essentials Customer Service Technology in the Travel Industry 1 Air Fares and Ticketing 1 Electronic Booking Tools (EBT)

SALES AND MARKETING MANAGEMENTThis Course is design for those with little or no working experience seeking to engage themselves in the business and marketing management studies prior to employment. It will actively involve the students in a reasonable demanding process of personal, interpersonal managerial development, to involve in the study of real world market behaviours and the concepts it employ behind the strategies. Students will also be asked to do research and assignment to assimilate the demanding business world; looking into the principles and the method employed to generate sales and revenue in a very competitive environment, marketing strategies and techniques to gain market visibility and namebrand-ing in a market saturated with big brand names.

It is a very important course for students seeking for employment in the middle level management and subsequent career advancement in the sales and marketing companies as practical and important sales and marketing principles are taught and practiced during study times.

COURSE CONTENTS :

E-QualGraphic Presentation

Information TechnologyDesktop Publishing

In particular, he/she will be trained to: 1. design various graphics , texts for billboard, poster, calendar, etc.2. understand information technology industry.3. developed simple webpage.

COMPUTER ART

►►

►►

Computer art is a course designed for those students that interested in computer application and simple designing.

CityGuilds

CityGuilds


The Development and History of Tourism Tourism Marketing Tourist Information The Organisation and Structure of Tourism Travel Agent Travel Operator Travel by AirTravel by Sea, River Cruses and Ferries

For students who are not coming from the English education system, English is certainly a formidable hurdle to cross, let alone the tourism course proper itself which must be conducted in English. Realizing this pressing issue confronting the students, we have developed a course aimed at those who find English their weakest point: The Tourism English. The teaching approach for this course is base upon the interest shown by the students in travel and tour, where a tour must encompasses conversation with multiple parties who are involved in the entire process of a successful tour; from the point of the idea of having a tour to the point of coming home from a tour, it involves talking to many peoples in the process: from a friend who share the same idea of having a tour to a booking clerk in a travel agency to tour leader to air hostess to tour guild to another tourist, all must be involved in the subject of tour. This will present many interesting scenarios and the English course will take these scenarios to induce the English-based conversation. Naturally, in this preliminary English course, we expect the learners to make mistakes and this is the main idea; to allow the mistakes or errors to teach us. To pick up more useful vocabularies from a tour experience. Every conversation invokes the subject of leisure travel and this will drive away the monotony of learning the basics, such as what is a nouns, pronouns, verbs, adverbs and so on, which makes English such a hard language to learn. In the nutshell, making English more palatable and fun to learn through the use of travel and tourism centered topics.

English is an important tool for business communication. Whether it is local or international communication, one needs the skill of mastering grammar, delivering information and usage of right terms and vocabulary in their office and business dealings. This course will emphasize its theory and practical exercises. The aim of this course is to prepare the learners to be a marketable human capital in line with the country’s aspiration to be a center of educa-tion excellence.

ENGLISH (LEVEL 1) ENGLISH (LEVEL 2)

Daily English usageEnglish enrichment

COURSE CONTENTS : COURSE CONTENTS :Further English studyAdvance English

►►

Language CourseS

ENGLISH

TOURISM ENGLISH

►►

BENEFITStudent able to sit for the external examination (ESOL Examination)

The following topics will be used in the Tourism English Course.

►►►►►►►►

CityGuilds


The CoursesWorld-Point Academy has set out and determined to be the premier learning centre for Tourism and Tourism related coursesin Malaysia. However, it does not claim to be the expert in every field but will be one in travel and tour. This is the sole reasonfor the school to remain small but nonetheless fully equip with every facilities needed to make your learning complete andfulfilling. We welcome you, both local and international student to begin the exploration in the world fun and leisure with usin the courses offered.

TOURISM COURSES

HOTEL COURSE

IATA-UFTAA INTERNATIONAL TRAVEL & TOURISM FOUNDATION COURSE, CANADA



TOUR LEADER

TOURISM MANAGEMENT

TOURISM CONSULTANT COURSE


OFFICE ADMINISTRATIVE (BUSINESS PRACTICE) (C&G), UK

SALES & MARKETING MANAGEMENT

COMPUTER ART

LANGUAGE COURSES



TOURISM ENGLISH

CONFEDERATION OF TOURISM & HOSPITALITY PROGRAMMES (CTH), UK


The Academy

The academy is housed within a 4-storey commer-cial building located at the heart of Kuala Lumpur, the capital of Malaysia. Founded in 2004, the academy was established and registered with the Ministry Of Education (MOE) and Ministry Of Tourism (MOT). Started small and deliberately wanted to be relatively small but focus on the sector we know best. Strategically to be competi-tive in the fiercely fought market. The strategy worked well and we constantly maintained a good student count since the early 2004. The local market seems a little too small for this highly competitive sector and it was concluded that foreign students can be attracted into Malaysia to strengthen the position of the academy and efforts were channeled into this new territory.

Nevertheless, permits from the Internal Affairs Min-istry is difficult to obtained and to obtain one, the permit recipient must accept and adhere to strin-gent conditions laid down by the immigration office. It was a mile stone for the academy at the end of 2005 where the permit to recruit foreign students was finally obtained from the Internal Affairs Ministry (KHEDN (S) 100/855/1/Klt 38(48)) This marks a new era for the centre for it will trust itself towards a greater challenge in the much larger world in the international education arena.

The academy premises is located 5 km away from the primary landmark of the country; the Petronas Twin Tower (KLCC). Accessibility is excellent, from Monorail to LRT, these public transportation are all within short walking distance anywhere within the city while taxis and buses are all within arms length. All lectures and courses are conducted in English and students are expected to have a fair understanding of spoken and written English. For students whose English is not their native or first language, a special course will be compulsory, i.e., English Improvement Programmes. It is a course designed for those seeking a recognized Diploma in the Travel studies but lacks the basics use of English. Students are required to attend this course before embarking into the travel & tour courses. More information on the English Programmes is found in the Courses Section in the pages that follow.

15C, JALAN WAWASAN 4/1, BANDAR BARU AMPANG,

68000 AMPANG SELANGOR, MALAYSIA.

WORLD-POINT ACADEMY

Student Club and Student Activities

Students studying tourism are fun loving alots and quite naturally, some students mooted the idea of a student club as they will be together for some time studying under one roof. The objective of such a club, amongst others is to get together as a team to organize tours on their own and have fun during semester breaks and public holidays. The school welcomes the idea and event allotted some fund for the club for their operating needs.

It has been operating since 2004 and some old students still remained active. Since the setting up of the club, the clubmem-bers have visited many countries and organized many festive functions. It is a very good social club particularly for the foreign students who wants to integrate themselves with the local students and build connections with the local students, for future co-operations. It is also a place to find immediate help for some domestic problems. International students are encourage to join the club.

WelcomeM alaysia is one of the leading economies in the South East Asia (SEA) region with a total population of 25 millions. It is a country almost entirely surrounded by waters and it is strategi-cally located at the heart of SEA. Its largest foreign earning derived from the tourism and its related industries. The Government has not spared its least effort in the upgrading of tour-ism infrastructures, human capitals and tourism related resources with the aim to further drive its economic growth on the dependency of its tour-ism and travel industry. Against such backdrop, it is not difficult to envision that demand for suit-ably qualified and trained human resources are great and will continue to be in demand, these knowledgeable and trained professionals will collectively represent the greatest asset in the churning in of foreign exchange for their coun-try. Our institution, World-Point Academy was incorporated in the year 2003 with the objective to compliment the Government’s effort

in the development of such contributing human resources. Recognizing the need for interna-tionally recognized program for the local as well as the foreign students, the academy has suc-cessfully lined up with IATA/UFTAA (International Air Transport Association and United Federation of Travel Agents’ Associa-tions), CANADA, CITY & GUILDS, UK and CTH (Confederation of Tourism & Hospitality), UK. The most prestigious and coveted travel organi-zation in the world, jointly offer the IATA/UFTAA courses and a host of other travel related courses for both local and oversea students. Having stated this, we like to be known that this academy is serious in the business of tourism and travel and nothing else, and we like you to be so, too. It is therefore our greatest honor to welcome you to join us in the academy to discover the many facets of tour and travel stud-ies. We promise you that it will be fun, exciting and fascinating and at the same time, reward-ing.


International StudentsWe welcome international students coming from Asia, South Asia, South Pacif ic, Middle East and South East Asia. Students from other areas wil l be admitted as soon as regulat ions and due permits are obtained.

Malaysia, being a mult i-racial, mult i-cultural and mult i-rel igion society, is well suited to host students coming from anywhere around the world. Although Bahasa Malaysia is the off icial language, English is widely used both in the business community and every day conversation among its people. International students who speak English should f ind themselves very comfortable in every aspect of communication with the locals.

Since travel and tour is about meeting and understanding people from al l kinds and al l walks of l i fe, we encourage the integration of international students into every aspect of student l i fe while they are in Malaysia. This includes the part icipation in the student club, act ivi t ies and functions organized by the club or the school. Special ized staffs are charged with duty to ensure foreign students can meet with every chal lenge in their new student l i fe in Malaysia.

I f you intend to come to Malaysia for studies, ensure that you have the minimum required quali f icat ions for the courses applied for, make contact with our representatives or agents in your country to check your el igibi l i ty with them. Through the representative, you wil l also be given an application form, f i l l i t up care-ful ly and have i t sent to us together with the photocopy of your cert i f icate(s) which merits you for the courses applied through the agent. Upon receiving your document, we wil l process them and wil l inform you within 4 weeks the result of your appl icat ion through e-mail . An offer letter wi l l soon fol low stat ing the required procedures for entry into Malaysia, courses offered, course fees, the init ial payment required and the dos and don’ts.

In the event that you are successful, the next thing you should do is to observe the procedures by obtain-ing the necessary travel document, which include VISA, passport and any other travel papers which your country may require you to obtain from your immigration off ice and having secured that, inform us through the agent stat ing the expected date, t ime of your arr ival in Malaysia. Our staff wi l l be at the air port (KLIA) to receive you.

Accommodation

Welcome onboard.

Liu Hai FengPeople’s Republic of China

Khalid Hamid Abdelaal AhmedThe Republic of the Sudan

Yu TingGhongRepublic of Korea

Rashid Ahmed Khan Islamic Republic of Pakistan

Both local and foreign students can book a place in the hostels which the academy has arranged for.They are inexpensive and well maintained. All hostels are within short walking distance from the academy.

CONTENTS

WELCOME

THE ACADEMY

THE COURSES

TOURISM COURSES

HOSPITALITY COURSE


LANGUAGE COURSES

STUDENT CLUB AND STUDENT ACTIVITIES

INTERNATIONAL STUDENTS AND ACCOMMODATION



Living in MalaysiaMalaysia is a beautiful country with a total population of 25 millions with a diverse mix of ethnic or people group. The biggest ethnic group being Malay or the local called “Bumiputera”, which made up of more than 55% of the total population and followed by Chinese with approximately 26%, Indian descendents accounts for 15% and the balance accounts for the other people groups. Much like its weather, the people are warm-hearted and friendly.

Malaysia is a typical tropical country with its temperature hovering between 25 C to 32 C in low lands and 16 C to 20 C in high lands in most times. Its wet atmosphere produces high rain fall reading between 2000mm and 2500mm annually, sustaining the large and lush vegetations beneath its tropical rain forest.

The national currency is Ringgit Malaysia (RM) It comes in denomi-nations of RM1, RM2, RM5, RM10 and RM100. Coins, on the other hand, comes in 1sen, 5sen, 20sen and 50sen. Local and foreign banks are plentiful and all are equip with ATM machines and ATM can also be found within most shopping complexes. Banks operate from Monday to Friday.

The public transportation system in the city of Kuala Lumpur serves the city folks very well. This largely due to the traffic congestion and the ever lacking parking lots and as a result, getting around the city using public transport systems is more convenient than private cars as there is no need to hunt for car park. The public transportations will include buses, Monorial, LRT(Light rail transit) and taxis. The cost of using these public transportation systems is one of the lowest in the world.

Food is never a problem in Malaysia, in fact, over eating is the diverse ethic groups in Malaysia bring about all kinds of food, any food, Chinese, Korean, Japanese, Indian, Malay or Western, seafood or exotic, just name them and they are always not too far away and they are also among the cheapest in South East Asia.

Climate

Banking

Getting Around

Food


1

2

3 ~ 10

4 ~ 6

7

8 ~ 9

10

11

12

13

(MOE No Perakuan: B3K 4372) Ministry of Home Affairs, Malaysia: (KHEDN (S) 100/855/1/Klt 38(48))

15C, JALAN WAWASAN 4/1, BANDAR BARU AMPANG,68000 AMPANG SELANGOR, MALAYSIA.www.world-point.net

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