prosperous. affluent. idyllic. · 2016. 3. 31. · food ford fry’s newest restaurant saturdays...

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hal·cy·on \ ˈhal-sē-ən New Retail and Recreation-Inspired Destination DEBUTING FALL 2017 FORSYTH COUNTY, GEORGIA LEASING LOOK BOOK PROSPEROUS. AFFLUENT. IDYLLIC.

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Page 1: PROSPEROUS. AFFLUENT. IDYLLIC. · 2016. 3. 31. · Food Ford Fry’s Newest Restaurant Saturdays Day Trip to Highlands, NC Here Because Moved from Alpharetta Because Kids are Out

hal·cy·on\ˈhal-sē-ən

New Retail and Recreation-Inspired Destination D E B U T I N G F A L L 2 0 1 7

F O R S Y T H C O U N T Y, G E O R G I A

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Page 2: PROSPEROUS. AFFLUENT. IDYLLIC. · 2016. 3. 31. · Food Ford Fry’s Newest Restaurant Saturdays Day Trip to Highlands, NC Here Because Moved from Alpharetta Because Kids are Out

Prosperity comes in a fresh form that seamlessly blends a mixed-use community development with an idyllic recreational setting.

Halcyon’s retail village appeals to its affluent residents and regional guests who seek walk-ability to destination restaurants, entertainment venues and recreational outlets all set in a high end mixed-use environment.

I N S P I R E D L I F E S T Y L E L I V I N GHalcyon is a community retail destination built on distinguished design and walk-ability that uses the beauty of the natural setting with contemporary charm. Cafés spill onto the streets, business meetings take place by the creek, and residents walk where they need to go.

Shoppers will include young professionals and empty-nesters who are attracted to the walk-ability of the community as well as the public open spaces, the Big Creek Greenway, restaurants, shops, markets, and the opportunity to live, work, shop and play in a design-driven community.

Nestled in the most affluent 3-mile trade area in the Forsyth/North Fulton submarket, Halcyon’s 3,600 affluent residents will walk to the shops and restaurants of Halcyon. From morning brunches to sundown cinema, this center represents the most-dense, walkable and profitable destination in the Forsyth/North Fulton submarket.

JLL is pleased to present an unprecedented retail availability debuting fall of 2017.

D E B U T I N G F A L L 2 0 17Introducing: Halcyon, a new 125,000-square-foot retail and entertainment destination perfectly positioned in Forsyth County, the most affluent community in Georgia.

R E D E F I N I N Ga shopping community

Trust our retailntelligence.

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Page 3: PROSPEROUS. AFFLUENT. IDYLLIC. · 2016. 3. 31. · Food Ford Fry’s Newest Restaurant Saturdays Day Trip to Highlands, NC Here Because Moved from Alpharetta Because Kids are Out

A C O R R I D O R O F C O M M E R C EJoin the region’s most compelling integration of mixed-use amenities:

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25,900

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The Halcyon CommunityRetail (Phase 1) 125,000 SF

• Theater• Gourmet market• Outdoor outfitter• (4) Full-service restaurants• (6) Fast-casual restaurants• Boutique fitness club• Fashion and home décor boutiques• Service retail• 1,186 parking spaces

For Sale Residential*• Single family $600’s-$800’s (87 units)• Townhome $480’s-$560’s (155 units)

Luxury Rental Residential**• Apartments (280 units)• 55+ Apartments (168 units)

Hospitality***• Boutique Hotel (110 rooms)• Hotel TBD (110 rooms)

Office 165,000 SF• Loft office• Build-to-suit

Recreational Appeal• Big Creek Greenway Trailhead Welcome Center• Beginning of 9.6 mile paved recreation trail• 2 miles of wooded nature trails• 4-acre open green space• Wi-fi enabled pocket parks• Dog fountains

Forsyth Key Rankings• 100 Best Communities for Young People• 6th Fastest Growing County in America (CNN)• No. 7 on Forbes Magazine’s List of America’s Fastest

Growing Communities (Forbes)• Most Affluent Community in Georgia (U.S. Census)• 2nd Best Place to Get Ahead in America (Forbes)• #1 County in Georgia for Median Household Income• Top 25 in U.S. for Median Household Income• North Fulton is the #1 Place to Relocate in U.S. (Forbes)• Alpharetta is the #1 Place to Start a Business• Alpharetta is the 6th Fastest Growing City in the U.S.• 900+ Tech Companies (More than Austin, TX)• 43% of Workers are Tech (23% in Silicon Valley)• Tech Hub of the South• Home to 3 Fortune 500 HQ’s• 28M SF Office Space• Larger Office Sub-Market than Buckhead, Midtown or

Downtown Atlanta• Forsyth County taxes are lower than Alpharetta

*Developed by Monte Hewett & EA Homes**Developer TBD***Developed by Tharaldson Hospitality

T I M E L E S S T R A D E A R E A A P P E A LHalcyon’s Retail Village is centrally located in the nexus between two bustling affluent communities. Just five miles to the southwest is Avalon, and five miles to the northeast is The Collection at Forsyth – both of which serve an under-retailed economy. Set smack-in-the-middle of the two districts, Halcyon will soon define the new experiential shopping environment for the daytime worker, visitor and residents of the property and surrounding area.

The area boasts the best demographics in Atlanta’s suburban marketplace with excellent schools and housing, low crime and low taxes. The Forsyth area is also a bustling technology hub, second only to Georgia Tech.

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Within a 3-mile radius, Halcyon has 2.5X more daytime office workers (42,698) than TheCollection at Forsyth (16,468)

9 of Forsyth County’s 20 largest employers are located within a 5-minute drive of Halcyon

2.5X

9/20

A C O R R I D O R O F C O M M E R C EJoin the region’s most compelling integration of mixed-use amenities:

Trust our retailntelligence.

Halcyon 1-Mile 3-Mile 5-Mile

Daytime Population 7,646 42,698 103,097

Residential Population 1,679 51,238 145,363

Median Age 35.2 36.1 37.0

Average Household Income $135,591 $135,668 $136,405

Bachelor’s Degree 33.10% 36.40% 38.20%

Grad/Professional Degree 16.50% 23.10% 21.60%

Estimated Demographics

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Page 4: PROSPEROUS. AFFLUENT. IDYLLIC. · 2016. 3. 31. · Food Ford Fry’s Newest Restaurant Saturdays Day Trip to Highlands, NC Here Because Moved from Alpharetta Because Kids are Out

G R E E N G A T E W A Y T O A R U N W A Y O F D I S T I N C T R E T A I L Outside the front door of Halcyon is South Forsyth County’s Big Creek Greenway, a 9.6 mile paved recreation trail and linear park that will now funnel outdoor lovers and recreationenthusiasts right to Halcyon’s new Trailhead Welcome Center.

Without any other retail options along the trail, Halcyon’sRetail Village is set to become the starting and stopping groundof the fit and free. This vibrant retail setting will be a work-live-and-play zone for all working hours of the day with thousands of guests traversing the trail all year round.

The future potential of this site will only rise in time asCounty Governments work together to fund and constructa 2-mile “missing link” in the trail that will connect theexisting Forsyth and North Fulton segments, creating acontinuous, 40+ mile non-motorized trail system that willbring more guests to Halcyon.

Trust our retailntelligence.

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Page 5: PROSPEROUS. AFFLUENT. IDYLLIC. · 2016. 3. 31. · Food Ford Fry’s Newest Restaurant Saturdays Day Trip to Highlands, NC Here Because Moved from Alpharetta Because Kids are Out

Trust our retailntelligence.

1 - M I L E A E R I A L , A L P H A R E T T A , G A H A L C Y O N P E R S O N A S : W H O ’ S H E R E

Status Married, No KidsAge 32Occupation Software Developer for DataScanTechnologiesExercise Company Softball; Triathlon TrainingFood Grilling Out at Home; Local BrewpubSaturdays Playing Sports with Buddies; Working Around the House

Here Because Close to Work; Doesn’t Want to Drive for Food/Drink Options; Wants to Exercise Outside Before Dark

Pet Just Got a Lab Puppy Before Having Kids

The Commuter GuyCompetitive, Gregarious

and Fun-Loving

Status DatingAge 28Occupation Sales Associate; Volunteers with Dog RescueExercise Yoga and JoggingFood Starbucks; Zöe’s Kitchen; SushiSaturdays Hiking with Friends; Out with DogHere Because Job Nearby; Doesn’t Want to Waste Life in TrafficPet Cool Mutt from the Humane Society

Status MarriedAge 58Occupation He’s in Financial Consulting; She Dabbles in ArtExercise Golf and Walking; She Practices YogaFood Ford Fry’s Newest RestaurantSaturdays Day Trip to Highlands, NC

Here Because Moved from Alpharetta Because Kids are Out of the House; Want a Walkable Lifestly

Pet Boykin Spaniel

The Wi-Fi-er GirlAlways Connected,

Confident and Purpose-Driven

Mr. and Mrs. Downsizer

Active, Engaged and Social

Status Married with Two ChildrenAge 35-40

Occupation Dad is a Marketing Manager (Forsyth); Mom Works Part-Time at a Non-Profit

Exercise Running for Dad; Barre for Mom; Organized Sports for the Kids

Food Mostly Clean Eating, but Ice Cream IndulgencesSaturdays Soccer Fields then Out to LunchHere Because Lower Taxes; Good Schools; More Space; CommunityPet Goldendoodle

Status Married with One ChildAge 40’sOccupation Dad is a Software Developer; Stay-at-Home MomExercise Cycling and SkateboardingFood Farm-to-Table; Loves ThaiSaturdays Karate Tournament or Arts Festival in AtlantaHere Because Company Transfer; Good schoolsPet Miniature Poodle

The Techy FamilySmart, Involved

and Current

The Active FamilyProgressive, Busy

and Social

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Page 6: PROSPEROUS. AFFLUENT. IDYLLIC. · 2016. 3. 31. · Food Ford Fry’s Newest Restaurant Saturdays Day Trip to Highlands, NC Here Because Moved from Alpharetta Because Kids are Out

Trust our retailntelligence.

© 2015 Jones Lang LaSalle IP, Inc. All rights reserved. All information contained herein is from sources deemed reliable; however, no representation or warranty is made to the accuracy thereof.

jllretail.com

S H O P. S T A Y. L I V E .

M O L L Y M O R G A NAssociate+1 404 995 [email protected]

S T E V E Y E N S E RExecutive Vice President+1 770 335 [email protected]

For more information on how to make Halcyon a home for your brand, contact our project team:

Development and Leasing

Leasing Team

halcyonforsyth.com

B O B S T A S I O W S K ISenior Associate+1 404 995 [email protected]