proven methods to enhance your brand using social media
DESCRIPTION
From Management Clinic 2010, Facebook, Twitter and other social media tools can enhance your brand and strengthen your relationship with customers.TRANSCRIPT
Proven Methods To Enhance Your Brand Using Social Media
• Sara Tambascio, Online Editor, Today’s Garden Center magazine (@stambascio)
• Melodie McDanal, GardenHood, Atlanta (@melodiegardens)
• Larry Grossman, Grossmans Garden & Home (@GrossmansGarden)
What Can SM Do For You?
• Become “My Garden Center”• Make your fans into your evangelists• Make personal connections
• Photos• Events• Create conversations• Promotions
Facebook: Post Photos
• Photos of you and your product• Contest winners and events• Check out Buchanan’s Native Plants
Facebook: Photos
Facebook: Photos
Facebook: Photos
Facebook: Events
• Not only will fans follow, their friends see their events, too.
Facebook: Events
Facebook: Create Conversations
• Ask questions• Make it social• Check out Bordine Nursery
Facebook: Create Conversations
Facebook: Promotions
Notes On Facebook Fan Pages
• Be sure to include contact info• Use Favorite Pages for other local businesses• Allow people to write on your Wall• http://www.facebook.com/help.php?page=90
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• Share news (about you) that people will want to retweet
• Offer timely, local advice• Make it personal and entertaining• Use Twitter conventions
Twitter: Retweeting
• Forwarding your message• Greatest number of retweets
around 2pm
Source: The Science of Retweets, Mashable.com, Dan Zarella
Twitter: News To Retweet
Twitter: Local & Timely
Twitter: Local News
Twitter: Make It Personal
Twitter: Hash Tags
Twitter: #musicmonday
Twitter: #followfriday
Twitter: Lists
• Categorizes people you follow • Resource for your followers
(@BobsMarket/gardenpros)
Twitter: Promotion
Twitter: Promotion
Twitter: Promotion
Twitter: For Business
Notes On Twitter
• More than one account – one public-facing, one industry-facing
• Share information about social media• URL shorteners: Bit.ly, Ow.ly, TinyURL• http://help.twitter.com/
Integrating Social Media
• Ping.fm• HootSuite• TweetDeck• OpenID
Mobile Social Media
Social Media Tips
• Tell people about your social media, on the web and in person.
• Some on Twitter or Facebook, not both. Be everywhere and cover your bases.
• Cross promote your social media.• Mashable.com
Examples?
Today’s Garden Center on Facebook and Retailer Twitter list at http://
twitter.com/#/list/stambascio/retailers
Questions?
• Sara Tambascio, Today’s Garden Center magazine [email protected]
• Melodie McDanal, GardenHood [email protected]
• Larry Grossman, Grossmans Garden & Home [email protected]
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