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PRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark UPDATE FOR MEDICAL DEVICE SCC May 27, 2010 Where Innovation Operates Management Consultants

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Page 1: PRTM Medical Device & Diagnostics (MDD) Direct Material ... · PDF filePRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark ... Stryker Orthopaedics Stryker Medical

PRTM Medical Device &

Diagnostics (MDD) Direct

Material Sourcing Benchmark

UPDATE FOR MEDICAL DEVICE SCC

May 27, 2010

Where Innovation Operates

Management

Consultants

Page 2: PRTM Medical Device & Diagnostics (MDD) Direct Material ... · PDF filePRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark ... Stryker Orthopaedics Stryker Medical

PRTM MDD Direct Material Sourcing Benchmark—May 2010 | © 2010 PRTM Proprietary CONFIDENTIAL | 2

Study Background: Exploring Direct Material Sourcing

Cost Trends & Performance Specific to MDD Industry

The PRTM MDD Direct Material Sourcing Benchmark study is aimed at

filling key gaps in available industry procurement information:

1Address a lack of sourcing analysis specific to the Medical Device &

Diagnostic industry

2Assess sustainable cost reduction performance and targets rather than

one time savings driven by intense, project specific efforts

3Develop benchmarks that procurement professionals can use when

establishing annual cost reduction targets

Page 3: PRTM Medical Device & Diagnostics (MDD) Direct Material ... · PDF filePRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark ... Stryker Orthopaedics Stryker Medical

PRTM MDD Direct Material Sourcing Benchmark—May 2010 | © 2010 PRTM Proprietary CONFIDENTIAL | 3

Study Background: Annual Direct Material Cost

Reduction Potential is a Function of Sourcing Maturity

Annual Cost Reduction Efficient Frontier

0% 15% 30% 45% 60%

$0.1 $0.3 $1 $3 $5

Stage1 Stage 4

High Optimized

An

nu

al

Co

st

Red

uc

tio

n %

LCC Sourcing %

Spend per Supplier $M

Complexity (P&Ls, Sites, PNs, etc.)

Sourcing/DFx Practices Maturity

Sourcing Maturity

MDD Companies ???

Page 4: PRTM Medical Device & Diagnostics (MDD) Direct Material ... · PDF filePRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark ... Stryker Orthopaedics Stryker Medical

PRTM MDD Direct Material Sourcing Benchmark—May 2010 | © 2010 PRTM Proprietary CONFIDENTIAL | 4

Study Background: The Direct Material Sourcing Survey

Studied Several Key Factors and Trends

Level of year-over-year direct material cost reductions being achieved across the Medical Device &

Diagnostics industry

Impact of proprietary, sole sourced technology on direct material sourcing

Current and future use of low cost country sourcing as a mechanism for cost reduction in the industry

Sourcing levers that are providing the greatest benefit in reducing direct material costs

Most significant constraints to achieving direct material cost reduction targets

Actual and

Target Annual

Cost Reductions

Cost Reduction

Drivers (LCC

Sourcing, Sustaining

Engineering, etc.

Sourcing Effectiveness

(labor productivity,

supply base

management, etc.)Severity of

Constraints

L&OH Cost

Reductions

Direct Material

Cost Reduction

Overall Product

Cost Reductions

Benchmarking Focus

Page 5: PRTM Medical Device & Diagnostics (MDD) Direct Material ... · PDF filePRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark ... Stryker Orthopaedics Stryker Medical

CONFIDENTIAL | 5PRTM MDD Direct Material Sourcing Benchmark—May 2010 | © 2010 PRTM Proprietary

Direct Material Sourcing

Survey Results

Page 6: PRTM Medical Device & Diagnostics (MDD) Direct Material ... · PDF filePRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark ... Stryker Orthopaedics Stryker Medical

PRTM MDD Direct Material Sourcing Benchmark—May 2010 | © 2010 PRTM Proprietary CONFIDENTIAL | 6

The Number of Participants has Doubled Since

December, Primarily by Adding Device Manufacturers

CIBA VISION® J&J MD&DStryker

Endoscopy

Boston

Scientific

Abbott

Laboratories

Edwards

Lifesciences

Alcon

Laboratoriesev3

Cardinal Health

– Medical Mfg

ConMedAdvanced

BionicsConvaTec

Stryker

Orthopaedics

Stryker

MedicalSybron Dental

Philips

HealthcareBD Biosciences

Bausch &

Lomb

Carestream

HealthVarian Medical Unnamed

DateDevice

Participants

Equipment

Participants

Dec. 2009 6 5

May 2010 15 6

25%

55%

20%

Annual Direct Material Spend

< $100M $100M to $500M > $500M

Participants

Page 7: PRTM Medical Device & Diagnostics (MDD) Direct Material ... · PDF filePRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark ... Stryker Orthopaedics Stryker Medical

PRTM MDD Direct Material Sourcing Benchmark—May 2010 | © 2010 PRTM Proprietary CONFIDENTIAL | 7

Commodity Spend Levels Vary as You Might Expect

Between Device Companies and Equipment Companies

11.74%

10.81%

15.61%

27.58%

14.35%

4.59%

3.03%

3.46%

2.57%

6.27%

2.96%

13.75%

7.31%

31.92%

0.39%

9.13%

11.26%

14.80%

1.42%

7.06%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%

Specialty Material

Electronics

Plastics

Mechanical

Packaging

OEM Equipment

Subsystems

Service and Supplies

Logistics

All Other

% Spend by Category

Device Companies Equipment Companies

New commodity categories

agreed at our previous meeting

Page 8: PRTM Medical Device & Diagnostics (MDD) Direct Material ... · PDF filePRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark ... Stryker Orthopaedics Stryker Medical

PRTM MDD Direct Material Sourcing Benchmark—May 2010 | © 2010 PRTM Proprietary CONFIDENTIAL | 8

Median Actual Performance Far Exceeded Cost

Reduction Targets in 2009

Overall MDD Companies

Benchmark Population Metrics Median Best in Class

Direct Material

Sourcing Cost

Reduction

Targets and

Performance

2008 Target 3.0% 5.5%

2008 Actual 2.5% 5.6%

2009 Target 3.2% 5.8%

2009 Actual 4.4% 6.9%

Expected Long-Term Average % 4.0% 6.0%

In 2010 the window may be rapidly closing for achieving cost reductions

driven by excess supplier capacity and lower raw material costs

Page 9: PRTM Medical Device & Diagnostics (MDD) Direct Material ... · PDF filePRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark ... Stryker Orthopaedics Stryker Medical

PRTM MDD Direct Material Sourcing Benchmark—May 2010 | © 2010 PRTM Proprietary CONFIDENTIAL | 9

Medical Device Companies Achieved Greater Levels of

Cost Reduction in 2009

Medical Device Medical Equipment

Benchmark Population

MetricsMedian Best in Class Median Best in Class

So

urc

ing

Co

st

Red

ucti

on

Targ

ets

an

d P

erf

orm

an

ce 2008 Target 3.1% 5.5% 2.9% 5.2%

2008 Actual 2.3% 5.9% 2.7% 5.3%

2009 Target 3.0% 5.8% 3.9% 5.8%

2009 Actual 4.7% 7.1% 3.7% 6.5%

Expected Long-Term

Average3.8% 5.0% 5.0% 6.5%

The impact of size is bimodal: Companies with spend between $100M - $500M fare

worse in every metric than both smaller and larger companies

Page 10: PRTM Medical Device & Diagnostics (MDD) Direct Material ... · PDF filePRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark ... Stryker Orthopaedics Stryker Medical

PRTM MDD Direct Material Sourcing Benchmark—May 2010 | © 2010 PRTM Proprietary CONFIDENTIAL | 10

Sectors Achieving Savings Through Different Levers

56%

17%

13%

7%6%

2%

Reported Sources of 2009 Cost Reductions

Medical Device Companies

Price Negotiation

Commodity Price Movements, Hedging, FX

LCC Sourcing

Supplier Process / Quality Inputs

Product Design / Spec Rationalization

Other

35%

4%27%

10%

23%

Reported Sources of 2009 Cost Reductions

Medical Equipment Companies

Price Negotiation

Commodity Price Movements, Hedging, FX

LCC Sourcing

Supplier Process / Quality Inputs

Product Design / Spec Rationalization

Other

Device Company Achieving Savings Primarily Through Price Negotiation Lever

While Equipment Companies Also Using LCC Sourcing and Product Design

Page 11: PRTM Medical Device & Diagnostics (MDD) Direct Material ... · PDF filePRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark ... Stryker Orthopaedics Stryker Medical

PRTM MDD Direct Material Sourcing Benchmark—May 2010 | © 2010 PRTM Proprietary CONFIDENTIAL | 11

Benchmarks For Sourcing Practices Show Mixed

Relative Performance by Industry Sector

Medical Device Medical Equipment

Benchmark Population Metrics Median Best in Class Median Best in Class

Spend/Supplier $429 k $2,380 k $222 k $1,266 k

% of Suppliers Constituting 80%

of spend16.4% 12.0% 4.3% 1.7%

LCC Sourcing 9.0% 22.5% 17.0% 27.9%

% Proprietary/Sole-Sourced

Spend25.0% 3.0% 26.0% 21.0%

Spend/Sourcing FTE $21.0 M $82.9 M $16.2 M $20.7 M

Spend volume matters: In every metric except % Proprietary/Sole Source Spend,

performance correlates closely with spend volume

Page 12: PRTM Medical Device & Diagnostics (MDD) Direct Material ... · PDF filePRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark ... Stryker Orthopaedics Stryker Medical

PRTM MDD Direct Material Sourcing Benchmark—May 2010 | © 2010 PRTM Proprietary CONFIDENTIAL | 12

FDA Requirements are the Biggest Constraint for Device

Companies

1.4

2.0

2.1

2.4

3.1

3.5

3.7

4.1

0 1 2 3 4 5

New parts or ECNs not covered by contracts

Suppliers failing to comply with contracts due to Production, Quality, or Delivery issues

Volume decrease due to current economic downturn

Rising supplier raw material cost

Lack of cross-functional / Business Unit support

Sole source proprietary suppliers designed in

Implementation slippage due to insufficient resources

Difficult FDA driven re-validation requirements

Degree of Impact

Medical Device

1.5

2.0

2.0

2.3

2.5

2.8

3.2

3.2

0 1 2 3 4 5

New parts or ECNs not covered by contracts

Suppliers failing to comply with contracts due to Production, Quality, or Delivery issues

Rising supplier raw material cost

Lack of cross-functional / Business Unit support

Difficult FDA driven re-validation requirements

Volume decrease due to current economic downturn

Sole source proprietary suppliers designed in

Implementation slippage due to insufficient resources

Degree of Impact

Medical Equipment

Greatest constraints to realizing 2009 cost reduction targets

(1 = Not a Constraint, 5 = Severe Constraint) (1 = Not a Constraint, 5 = Severe Constraint)

Page 13: PRTM Medical Device & Diagnostics (MDD) Direct Material ... · PDF filePRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark ... Stryker Orthopaedics Stryker Medical

PRTM MDD Direct Material Sourcing Benchmark—May 2010 | © 2010 PRTM Proprietary CONFIDENTIAL | 13

This Survey is Still Open for Additional Participants

Rick HooleDirector

T +1 781 434 1211

F +1 781 647 2804

M+1 978 771 8201

[email protected]

77 Fourth Avenue

Waltham, MA 02451

U.S.A.

www.prtm.com

Bernie StudentDirector

T +1 781 434 1236

F +1 781 647 2804

M+1 617 901 5785

[email protected]

77 Fourth Avenue

Waltham, MA 02451

U.S.A.

www.prtm.com

PRTM Contacts

In addition, we plan to update the survey data in its entirety in late 2010

and we hope all participants will participate

Page 14: PRTM Medical Device & Diagnostics (MDD) Direct Material ... · PDF filePRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark ... Stryker Orthopaedics Stryker Medical

CONFIDENTIAL | 14PRTM MDD Direct Material Sourcing Benchmark—May 2010 | © 2010 PRTM Proprietary

PRTM RAPID ASSESSMENT

Appendix:

Understanding the Value

Potential of Strategic

Sourcing

Page 15: PRTM Medical Device & Diagnostics (MDD) Direct Material ... · PDF filePRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark ... Stryker Orthopaedics Stryker Medical

PRTM MDD Direct Material Sourcing Benchmark—May 2010 | © 2010 PRTM Proprietary CONFIDENTIAL | 15

Establishing Goals for Sustainable Sourcing Cost

Reduction

Achieving World Class Purchasing ExcellenceValidate that profit objectives are

supported by a competitive, realizable and appropriately risk

managed global sourcing strategy that optimizes cost reduction

opportunities and has full executive management support

Goals & Objectives

Provide detailed procurement best practices

and performance for comparable companies

Baseline current purchasing functions across all product

teams and commodities

Validate strengths and identify gaps to “best practices”

as defined above

Have quantitative data to back up qualitative evaluations

of the sourcing organization, processes, tools, training,

etc.

1Develop a quantitative assessment and plan

of attack to achieve cost reduction targets

Baseline commodity cost reduction performance over

the past several years

Validate current plans and identify any incremental cost

deflation opportunities

Quantify what additional resources might be required to

obtain a specific incremental savings level

2

Page 16: PRTM Medical Device & Diagnostics (MDD) Direct Material ... · PDF filePRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark ... Stryker Orthopaedics Stryker Medical

PRTM MDD Direct Material Sourcing Benchmark—May 2010 | © 2010 PRTM Proprietary CONFIDENTIAL | 16

PRTM Rapid Spend Assessment Categorizes Sourcing

Maturity and Identifies Potential Areas of Opportunity

Benchmark Procurement Performance

Profile Spend

Review past strategic sourcing

analysis and results

Collect and analyze past 12 month

spend cube (spend by category,

supplier, and BU)

Review key contracts

Organization

and practice

maturity

assessment

Initial savings

estimates and

category

prioritization

OutputsRapid Spend Analysis

2 – 4 weeks

Collect and review appropriate supply

market intelligence (leveraging PRTM

knowledgebase)

Develop initial savings estimates

based on category profiles and PRTM

experience

Identify high potential categories

warranting in-depth analysis

Page 17: PRTM Medical Device & Diagnostics (MDD) Direct Material ... · PDF filePRTM Medical Device & Diagnostics (MDD) Direct Material Sourcing Benchmark ... Stryker Orthopaedics Stryker Medical

PRTM MDD Direct Material Sourcing Benchmark—May 2010 | © 2010 PRTM Proprietary CONFIDENTIAL | 17

Sourcing Breakthroughs Are Achieved by Evaluating the

Complete Portfolio of Strategic Options and Levers

Pool volume across units

Globalize sourcing

Combine volume from different

commodity categories

Use market basket approaches

Estimate capacity utilization

Leverage industry cyclicality

Identify industry capital inflows

Manipulate supplier incentives

Evaluate make vs. buy

Engage contract manufacturers

and original design

manufacturers

Contract with sub-tier suppliers

Standardize specifications

Re-engineer product

Evaluate design tradeoffs

Implement design to target cost

Model should-be costs

Conduct best BOM analysis

Analyze total cost of ownership

Create preferred parts lists

Implement demand

management policies

Manage product EOL

transitions

Drive supplier business process

improvements

Share productivity gains

Reengineer joint processes

Deploy vendor-managed

inventory

Source from low-cost regions

Induct new suppliers

Eliminate underperforming/niche suppliers

Develop mega suppliers

Tiered supply base structure

Manage

Demand

Consolidate

Volumes

Redesign

Supply

Chain

Rationalize

Product

Specifications

Exploit

Industry

Trends

Analyze

Costs

Optimize

Supply

Base

Drive Process

Improvements