PRT’s PRT’s EVER EVOLVING EVER EVOLVING

GRANT PROGRAMGRANT PROGRAM

Shaping and sharing a Shaping and sharing a better South Carolina – better South Carolina –

South Carolina Department of South Carolina Department of Parks, Recreation & Tourism Parks, Recreation & Tourism

TOURISM TOURISM

PARTNERSHIP PARTNERSHIP

FUND FUND

(TPF)(TPF)

TPF TPF PROGRAM GOALSPROGRAM GOALS

TO:TO: Generate a return on the State’s Generate a return on the State’s

investment;investment; Carryout the tourism marketing and Carryout the tourism marketing and

economic development mission of SCPRT; economic development mission of SCPRT; andand

Support our tourism industry partners with Support our tourism industry partners with an emphasis on rural marketing.an emphasis on rural marketing.

ELIGIBLE APPLICANTSELIGIBLE APPLICANTS

Federal Non-Profit (501)Federal Non-Profit (501)

Federal Identification Number (FEIN)Federal Identification Number (FEIN)

Specifically charged with promoting Specifically charged with promoting economic development to a defined economic development to a defined geographic area of the Stategeographic area of the State

INELIGIBLE APPLICANTSINELIGIBLE APPLICANTS

Organizations receiving a Line-Item Organizations receiving a Line-Item Appropriation;Appropriation;

Organizations receiving Organizations receiving appropriations from other State appropriations from other State agencies intended for marketing and agencies intended for marketing and promotions;promotions;

State agencies, foundations of state State agencies, foundations of state agencies, state supported institutions agencies, state supported institutions and foundations of state supported and foundations of state supported institutions.institutions.

TPF PROGRAM STRUCTURETPF PROGRAM STRUCTURE

ESTABLISHED MARKET

Attraction Market Festival/Event Market

RURAL-DEVELOPING MARKET

Attraction Market Festival/Event Marketing

ORGANIZATIONS MAY ORGANIZATIONS MAY ONLY SUBMIT ONE TPF ONLY SUBMIT ONE TPF GRANT APPLICATIONGRANT APPLICATION

ELIGIBLE ORGANIZATIONSELIGIBLE ORGANIZATIONSFOR ALL TPF GRANTSFOR ALL TPF GRANTS

DMOs, Chambers, CVBs, Tourism DMOs, Chambers, CVBs, Tourism Commissions, Associations, Commissions, Associations, Towns/Cities Counties, Development Towns/Cities Counties, Development Boards, Museums/Zoos/Aquariums, Boards, Museums/Zoos/Aquariums, Historical Sites, Other Attractions, Historical Sites, Other Attractions, Festivals or EventsFestivals or Events

FUNDABLE COMPONENTSFUNDABLE COMPONENTSFOR ALL TPF GRANTSFOR ALL TPF GRANTS

Interactive Marketing; Web Interactive Marketing; Web Development/Enhancement; Development/Enhancement; Broadcast Media; Web-based Media; Broadcast Media; Web-based Media; Advertising; PR: Media marketplace, Advertising; PR: Media marketplace, Press kits; Sales: Tradeshows, Press kits; Sales: Tradeshows, Meetings & conventions, Group Tour; Meetings & conventions, Group Tour; Billboards; and Other (Provide Billboards; and Other (Provide Detailed Explanation)Detailed Explanation)

ESTABLISHED MARKETESTABLISHED MARKET(Attraction & F/E)(Attraction & F/E)

Organization’s physical location should be in Organization’s physical location should be in an unincorporated part of a county or a an unincorporated part of a county or a municipality that collects a minimum of municipality that collects a minimum of $900,000 in State Accommodations Tax $900,000 in State Accommodations Tax annually.annually.

Counties & Municipalities in this category: Counties & Municipalities in this category: Horry County unincorporated area; Horry County unincorporated area; Georgetown County unincorporated area; City Georgetown County unincorporated area; City of Myrtle Beach; Hilton Head Island; of Myrtle Beach; Hilton Head Island; Charleston; North Myrtle Beach; North Charleston; North Myrtle Beach; North Charleston; Columbia; Kiawah Island; Isle of Charleston; Columbia; Kiawah Island; Isle of Palms; Greenville.Palms; Greenville.

Unincorporated AreasUnincorporated Areas

DEFINITION:DEFINITION:

An Unincorporated area is a region of An Unincorporated area is a region of land that is not a part of any land that is not a part of any municipality. municipality.

A region of land in the County that is A region of land in the County that is not within the boundaries of any city not within the boundaries of any city and not governed by a local and not governed by a local municipality.municipality.

ESTABLISHED MARKETESTABLISHED MARKETMAXIMUM GRANT AWARDMAXIMUM GRANT AWARD

$200,000 $200,000

Match: 2-to-1Match: 2-to-1(State dollars cannot be used as match!)(State dollars cannot be used as match!)

Out-of-State Marketing Out-of-State Marketing OnlyOnly

ESTABLISHED MARKET ESTABLISHED MARKET ATTRACTION GRANTATTRACTION GRANT

Organization that markets one or more South Carolina Organization that markets one or more South Carolina Attraction and collects an admission fee.Attraction and collects an admission fee.

Same criteria as Established Market:Same criteria as Established Market:

Organization’s physical location should be in an Organization’s physical location should be in an unincorporated part of a county or a municipality that unincorporated part of a county or a municipality that collects a minimum of $900,000 in State collects a minimum of $900,000 in State Accommodations Tax annually.Accommodations Tax annually.

Counties & Municipalities in this category: Horry Counties & Municipalities in this category: Horry County unincorporated area; Georgetown County County unincorporated area; Georgetown County unincorporated area; City of Myrtle Beach; Hilton Head unincorporated area; City of Myrtle Beach; Hilton Head Island; Charleston; North Myrtle Beach; North Island; Charleston; North Myrtle Beach; North Charleston; Columbia; Kiawah Island; Isle of Palms; Charleston; Columbia; Kiawah Island; Isle of Palms; Greenville.Greenville.

ATTRACTION GRANTATTRACTION GRANTMAXIMUM GRANT AWARD: MAXIMUM GRANT AWARD:

$30,000$30,000Match: 2-to-1Match: 2-to-1

(State dollars cannot be used as your match!)(State dollars cannot be used as your match!)

OUT-OF-STATE and/or IN-OUT-OF-STATE and/or IN-STATE MARKETINGSTATE MARKETING

(In-State advertising at least (In-State advertising at least 5050 miles outside miles outside organization’s county/region)organization’s county/region)

FESTIVAL OR EVENTFESTIVAL OR EVENTMAXIMUM GRANT MAXIMUM GRANT AWARD: $5,000AWARD: $5,000 Match: 2-to-1 Match: 2-to-1

(State dollars cannot be used as match!)(State dollars cannot be used as match!)

OUT-OF-STATE and/or IN-OUT-OF-STATE and/or IN-STATE MARKETINGSTATE MARKETING

(In-State advertising at least (In-State advertising at least 5050 miles miles outside organization’s county/region)outside organization’s county/region)

RURAL-DEVELOPING RURAL-DEVELOPING MARKETMARKET

Entities whose physical location is in Entities whose physical location is in an unincorporated part of a county an unincorporated part of a county or in a municipality that collects or in a municipality that collects lessless than $900,000 in State than $900,000 in State Accommodations Tax annually.Accommodations Tax annually.

These non-profit entities primary These non-profit entities primary responsibility is to promote economic responsibility is to promote economic development to a defined geographic development to a defined geographic area through tourism marketing.area through tourism marketing.

RURAL DEVELOPING RURAL DEVELOPING MARKETMARKET

MAXIMUM GRANT MAXIMUM GRANT AWARD: $200,000AWARD: $200,000

Match: 1-to-1Match: 1-to-1(State dollars cannot be used as match!)(State dollars cannot be used as match!)

OUT-OF-STATE and/or IN-OUT-OF-STATE and/or IN-STATE MARKETINGSTATE MARKETING

(In-State advertising at least (In-State advertising at least 5050 miles miles outside organization’s county/region)outside organization’s county/region)

RURAL-DEVELOPING MARKET RURAL-DEVELOPING MARKET ATTRACTION GRANTATTRACTION GRANT

Organization that markets one or more Organization that markets one or more South Carolina Attraction and charge an South Carolina Attraction and charge an admission fee.admission fee.

Same criteria as Rural-Developing Market:Same criteria as Rural-Developing Market: Entities whose physical location is in an Entities whose physical location is in an

unincorporated part of a county or in a unincorporated part of a county or in a municipality that collects less than municipality that collects less than $900,000 in State Accommodations Tax $900,000 in State Accommodations Tax annually.annually.

ATTRACTION GRANTATTRACTION GRANTMAXIMUM GRANT AWARD: MAXIMUM GRANT AWARD:

$30,000$30,000Match: 1-to-1Match: 1-to-1

(State dollars cannot be used as your match!)(State dollars cannot be used as your match!)

OUT-OF-STATE and/or IN-OUT-OF-STATE and/or IN-STATE MARKETINGSTATE MARKETING

(In-State advertising at least (In-State advertising at least 5050 miles outside miles outside organization’s county/region)organization’s county/region)

RURAL-DEVELOPING MARKET RURAL-DEVELOPING MARKET FESTIVAL/EVENT GRANTFESTIVAL/EVENT GRANT

Organization that promote a Festival or Organization that promote a Festival or Event that generates economic Event that generates economic development to a defined geographic area development to a defined geographic area thru tourism marketing.thru tourism marketing.

Same criteria as Rural-Developing Market:Same criteria as Rural-Developing Market: Entities whose physical location is in an Entities whose physical location is in an

unincorporated part of a county or in a unincorporated part of a county or in a municipality that collects less than municipality that collects less than $900,000 in State Accommodations Tax $900,000 in State Accommodations Tax annually.annually.

FESTIVAL OR EVENTFESTIVAL OR EVENTMAXIMUM GRANT MAXIMUM GRANT AWARD: $5,000AWARD: $5,000 Match: 1-to-1 Match: 1-to-1

(State dollars cannot be used as match!)(State dollars cannot be used as match!)

OUT-OF-STATE and/or IN-OUT-OF-STATE and/or IN-STATE MARKETINGSTATE MARKETING

(In-State advertising at least (In-State advertising at least 5050 miles miles outside organization’s county/region)outside organization’s county/region)

TPF APPLICATION TPF APPLICATION PROCEDUREPROCEDURE

Application should be typed on white paper (8 ½ X 11), using 12 point font and not to exceed 15 Application should be typed on white paper (8 ½ X 11), using 12 point font and not to exceed 15 pages.pages.

Original application and all 5 copies must include a cover sheet with the information listed below. Original application and all 5 copies must include a cover sheet with the information listed below. TPF Grant Category: (Rural-Developing Market Festival/Event )TPF Grant Category: (Rural-Developing Market Festival/Event ) Organization NameOrganization Name Name of Project DirectorName of Project Director Mailing AddressMailing Address Telephone Number and FAX NumberTelephone Number and FAX Number E-mail Address and Internet AddressE-mail Address and Internet Address CountyCounty Project NameProject Name If Festival or Event – Give DateIf Festival or Event – Give Date List each Fundable Component with Corresponding Budget Figure (EXAMPLE: Print Media - $2,500; List each Fundable Component with Corresponding Budget Figure (EXAMPLE: Print Media - $2,500;

Broadcast Media - $2,500, etc.)Broadcast Media - $2,500, etc.) Requested TPF Grant AmountRequested TPF Grant Amount Attach to cover sheet:Attach to cover sheet: 501-C Federal (IRS) Exemption Letter501-C Federal (IRS) Exemption Letter Federal Identification Number (FEIN) Letter (If your Federal ID Number is not located on your 501-C Federal Identification Number (FEIN) Letter (If your Federal ID Number is not located on your 501-C

Exemption Letter)Exemption Letter) (Project Director’s Signature)(Project Director’s Signature) Completed ApplicationCompleted Application

APPLICATIONAPPLICATION 1. Briefly describe the mission of your organization. (Describe your 1. Briefly describe the mission of your organization. (Describe your

Attraction/Festival/Event)Attraction/Festival/Event) 2. List specific quantifiable goals that you will accomplish through use of the 2. List specific quantifiable goals that you will accomplish through use of the

requested TPF grant (for example: grow visitation by x percent; grow tourism requested TPF grant (for example: grow visitation by x percent; grow tourism tax revenue collections by x percent).tax revenue collections by x percent).

3. Describe your marketing plan by answering the following questions:3. Describe your marketing plan by answering the following questions: a) Identify your target audience for FY 2010-2011, including relevant a) Identify your target audience for FY 2010-2011, including relevant

demographic, geographic, psychographic attributes and timing of efforts. demographic, geographic, psychographic attributes and timing of efforts. Explain why you are targeting this/these audience. Please provide sources for Explain why you are targeting this/these audience. Please provide sources for your justification. your justification.

b) What specific marketing strategies and tactics (such as print, TV, digital b) What specific marketing strategies and tactics (such as print, TV, digital advertising, public relations, website, etc.) will you use to influence your advertising, public relations, website, etc.) will you use to influence your target audience to achieve your stated goals? In answering this question, target audience to achieve your stated goals? In answering this question, please list all strategies and tactics, and please list all strategies and tactics, and underlineunderline efforts that you will fund efforts that you will fund with TPF assistance. with TPF assistance.

4. Performance Measures4. Performance Measures Identify the performance measures you use to determine the success of your Identify the performance measures you use to determine the success of your

marketing efforts. (For example: attendance/ticket sales; number of marketing efforts. (For example: attendance/ticket sales; number of brochures distributed; number of inquiries; accommodations bookings; web brochures distributed; number of inquiries; accommodations bookings; web statistics; magazine tracking numbers; survey results; and any other statistics; magazine tracking numbers; survey results; and any other measures.) measures.)

What was your economic impact on the community/state last year? If you What was your economic impact on the community/state last year? If you meet your stated goal(s), what will your economic impact be this year? (For meet your stated goal(s), what will your economic impact be this year? (For example: accommodations tax, admissions tax, and sales tax you generated example: accommodations tax, admissions tax, and sales tax you generated and/or any other relevant measures. Show all calculations.)and/or any other relevant measures. Show all calculations.)

POINT SYSTEMPOINT SYSTEM

Total Weight Factor = 100Total Weight Factor = 100 1.  Marketing goals clearly identified and attainable?  (20 Points)1.  Marketing goals clearly identified and attainable?  (20 Points) 2.  Target Audience clearly identified with justifiable sources?  (20 2.  Target Audience clearly identified with justifiable sources?  (20

Points)Points) 3.  Marketing strategies/tactics clearly explained and tied to goals 3.  Marketing strategies/tactics clearly explained and tied to goals

in Question 2?  (20 Points)in Question 2?  (20 Points) 4.  Performance measures clearly identified?  (10 Points)4.  Performance measures clearly identified?  (10 Points) 5.  Calculation shown for economic impact explicitly tied to 5.  Calculation shown for economic impact explicitly tied to

marketing efforts for this funding year?  (20 Points)marketing efforts for this funding year?  (20 Points) 6.  Application clear, concise and comprehensive?  (5 Points)6.  Application clear, concise and comprehensive?  (5 Points) 7.  Required documentation provided? (5 Points)7.  Required documentation provided? (5 Points)

Funding will be awarded based on scoring. Funds will be Funding will be awarded based on scoring. Funds will be distributed in descending order from the highest scoring distributed in descending order from the highest scoring application to the lowest scoring application -- until all TPF application to the lowest scoring application -- until all TPF funds are appropriated.funds are appropriated.

TPF APPLICATIONTPF APPLICATION

Original and 5 copiesOriginal and 5 copies(Total: 6)(Total: 6)

APPLICATION DEADLINEAPPLICATION DEADLINE

Close of Business: Close of Business: April 15, 2010April 15, 2010 Cannot FAX or E-mailCannot FAX or E-mail Original and 5 CopiesOriginal and 5 Copies Address:Address:

SC Parks, Recreation & TourismSC Parks, Recreation & Tourism

Tourism Partnership FundTourism Partnership Fund

1205 Pendleton Street – Suite 2431205 Pendleton Street – Suite 243

Columbia, SC 29201Columbia, SC 29201

CORE STIPULATIONSCORE STIPULATIONS The primary focus of all TPF projects must be The primary focus of all TPF projects must be

tourism promotion to sustain tourism related tourism promotion to sustain tourism related revenue.revenue.

SCPRT reserves the right to adjust funding SCPRT reserves the right to adjust funding parameters in accordance with the number of parameters in accordance with the number of proposals received and available grant funds.proposals received and available grant funds.

SCPRT reserves the right to allocate the TPF budget SCPRT reserves the right to allocate the TPF budget at its discretion between the Established Market at its discretion between the Established Market Category and the Rural-Developing Market Category.Category and the Rural-Developing Market Category.

TPF grants may only be used to market festivals, TPF grants may only be used to market festivals, events and attractions that occur at venues that are events and attractions that occur at venues that are accessible by the general public on an on-going accessible by the general public on an on-going basis.basis.

(Core Stipulations Cont’d)(Core Stipulations Cont’d)

SCPRT reserves the right to determine the acceptability and value of SCPRT reserves the right to determine the acceptability and value of all written, graphic and visual material as to its content and all written, graphic and visual material as to its content and appropriateness for the general public and for the state’s effort to appropriateness for the general public and for the state’s effort to promote tourism.promote tourism.

Approved applicants may use their TPF grant funds to participate in co-Approved applicants may use their TPF grant funds to participate in co-op partnership programs offered by SCPRT.op partnership programs offered by SCPRT.

TPF funds may be used to advertise in any SCPRT-sponsored TPF funds may be used to advertise in any SCPRT-sponsored communication channel.communication channel.

TPF funds may NOT be used for ad placement in any TPF organization’s TPF funds may NOT be used for ad placement in any TPF organization’s collateral material that will receive reimbursement for printing.collateral material that will receive reimbursement for printing.

Organizations that utilize advertising agencies must provide a copy of Organizations that utilize advertising agencies must provide a copy of media invoice and printer invoice. Organizations are reimbursed media invoice and printer invoice. Organizations are reimbursed based on net rates only.based on net rates only.

(Core Stipulations Cont’d)(Core Stipulations Cont’d)

Production and commission costs are not eligible for reimbursement. Production and commission costs are not eligible for reimbursement. Organizations will be reimbursed based on net rates only.Organizations will be reimbursed based on net rates only.

Organizations receiving a TPF grant must have a reciprocal link on their Organizations receiving a TPF grant must have a reciprocal link on their web site to SCPRT’s web site. Consumer must be able to reach SCPRT’s web site to SCPRT’s web site. Consumer must be able to reach SCPRT’s web site (web site (www.discoversouthcarolina.comwww.discoversouthcarolina.com) in one click.) in one click.

Collateral material funded thru TPF should provide American with Collateral material funded thru TPF should provide American with Disabilities Accessibility (ADA) information on all properties and attractions Disabilities Accessibility (ADA) information on all properties and attractions listed therein.listed therein.

Collateral materials must follow the state’s bidding process, with the Collateral materials must follow the state’s bidding process, with the contract for printing awarded to the lowest bidder.contract for printing awarded to the lowest bidder.

If funded TPF projects solicit ads from SCPRT offices, they must offer a 50% If funded TPF projects solicit ads from SCPRT offices, they must offer a 50% reduction off the lowest card rate.reduction off the lowest card rate.

TPF funds may be used to advertise in any SCPRT-sponsored TPF funds may be used to advertise in any SCPRT-sponsored communication channel.communication channel.

GRANT ADMINISTRATIONGRANT ADMINISTRATION

TPF Guidelines in Program Overview TPF Guidelines in Program Overview ((www.TPFwww.TPFgrant.comgrant.com))

Obtain PRT approval prior to Obtain PRT approval prior to placement or production of any workplacement or production of any work

Include South Carolina Logo Include South Carolina Logo TPF forms onlineTPF forms online

REIMBURSEMENT REIMBURSEMENT INFOMATIONINFOMATION

Complete Reimbursement form (@ Complete Reimbursement form (@ www.TPFgrant.comwww.TPFgrant.com))

Attach copies of invoices, cancelled Attach copies of invoices, cancelled checks and support documentationchecks and support documentation

Submit to PRT by May 30, 2011Submit to PRT by May 30, 2011

TPF CONTACT INFO:TPF CONTACT INFO:

Dottie FisherDottie Fisher(803) 734-1342(803) 734-1342

dfisher@scprt.comdfisher@scprt.com

REMINDER:REMINDER:

TPF APPLICATION DUETPF APPLICATION DUE

APRIL 15, 2010APRIL 15, 2010

When you promote your When you promote your area/attraction/festival/evarea/attraction/festival/event and visitors come, ent and visitors come, make sure their visit is a make sure their visit is a defining moment that defining moment that leaves them with a clear leaves them with a clear memory of a unique memory of a unique experience that connects experience that connects with them emotionally.with them emotionally.

And Guess What Will And Guess What Will HappenHappen??

They’ll come again!They’ll come again!

““SOUTH CAROLINA”SOUTH CAROLINA”MADE FORMADE FORVACATIONVACATION