prt’s evolving grant program shaping and sharing a better south carolina – south carolina...
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PRT’s EVOLVING GRANT PROGRAM
Shaping and sharing a better South Carolina –
South Carolina Department of Parks, Recreation & Tourism
TOURISM
PARTNERSHIP
FUND
(TPF)
Program Mission
The Tourism Partnership Fund’s mission is to advance the economic benefits of tourism throughout the state by providing financial assistance to qualified partners for tourism marketing initiatives that attract visitors to and encourage visitor spending in South Carolina.
Program Goals
To: Generate a return on the state’s investment;
Carryout the tourism marketing and economic development mission of SCPRT; and
Support our tourism industry partners.
Program Structure
Tourism Partnership Fund
Sports Marketing Attraction Marketing Festival & Event
Established Market
Sponsorship Grant
Developing Market
Eligible Applicants
Federal Non-Profit (501)
Federal Identification Number (FEIN)
Organizations specifically charged with marketing tourism to their specific city, county or region.
ORGANIZATIONS MAY ONLY SUBMIT ONE TPF GRANT APPLICATION
ESTABLISHED MARKET
Counties collecting more than $900K ATAX
Beaufort, Greenville, Charleston, Horry, Georgetown, and Richland
TWO Grant Levels
LEVEL ONE: Maximum Award $500,000 (2:1 Match) Matching Funds strictly from Private Sector.
100 % Out-of-State Marketing
(Established Market)
LEVEL TWO:
Maximum Award $400,000 (2:1 Match)
Matching Funds from Organization and/or Private Sector.
100 % Out-of-State Marketing
Fundable Components
Interactive Marketing Print Media Web Development/Enhancement PR: Media Marketplace, Press Kits Broadcast Media Sales: Tradeshows, Meetings & Conventions,
Group Tours Other (Provide detailed explanation)
DEVELOPING MARKET
40 Counties collecting less than $900K ATAX
Maximum Award Amount: $200,000 1:1 Match Out-of-State and/or In-State (Outside 100
Mile Radius)
Fundable Components
Interactive Marketing Print Media Broadcast Media Web Development/Enhancement PR: Media marketplace, Press Kits Sales: Tradeshows, Meetings & Conventions,
Group Tour Other (Provide detailed explanation)
SPORTS MARKETING
All 46 Counties Attract Sporting Events Maximum Award Amount: $50,000 1:1 Match Out-of-State Marketing
Fundable Components
Interactive Marketing Web Development/Enhancement Broadcast Media Advertising PR: Media Marketplace, Press Kits Sales: Tradeshows Other (Provide detailed explanation)
ATTRACTION MARKETING
All Counties Attractions that charge admission Maximum Award Amount: $40,000 1:1 Match Out-of-State and/or In-State (Outside 50
Mile Radius)
Fundable Components
Interactive Marketing Web Development/Enhancement Broadcast Media Advertising Billboard PR: Media Marketplace, Press Kits Other (Provide detailed explanation)
FESTIVAL and EVENT
All 46 Counties Maximum Award Amount $20,000 Match 1:1 Out-of-State and/or In-State Marketing
(50 Mile Radius)
Fundable Components
Advertising Billboard Web Development/Enhancement Interactive Marketing PR: Media Marketplace, Press Kits Sales: Group Tours
Your Festival or Event Your Festival or Event should be a defining should be a defining moment that leaves visitors moment that leaves visitors with a clear memory of a with a clear memory of a unique experience that unique experience that connects with them connects with them emotionally.emotionally.
SPONSORSHIP GRANT
All 46 Counties Maximum Award Amount $500 Match 1:1 In-State Marketing
Fundable Components
Print Media Broadcast Media Billboard Collateral Web Development/Enhancement
GRANT APPLICATION
Application typed on white paper (8 ½ X 11)
Use a 12 Point Font Application NOT to Exceed 15 Pages Type questions first Cover Sheet on Original Application and
all Copies
Application Procedure (Cover Sheet)
TPF Grant Category: (Established Market, Developing Market, Sports Market, Attraction Market, Festival or Event Market, Sponsorship Grant)
Organization Name: City of Yonder Ville Chamber of Commerce
Mailing Address: 1205 Pendleton Street, Columbia, SC 29201
Telephone: (803) 734-1342 FAX; (803) 734-0133
Project director: Dottie Fisher
E-Mail: [email protected] Web Address: TPFgrant.com
County: Richland
Project Name: Marketing Yonder Ville: A Step Back In Time
(FESTIVAL & EVENT ONLY - Date of Festival/Event)
Fundable Components & Budget: Print Media-$8,000; Broadcast Media-$5,000; Tradeshows-$4,000
Requested Grant Amount: $17,000
Attach to this page your 501 Exempt Letter and Federal Employee Identification Number. Tourism Commissions should attach the SC Code of Law designation.
Affix signature of Project Director
TPF Grant Application forEstablished, Developing,
Sports and Attraction Markets
Application
Requested information includes a brief comprehensive overview of your project, what your marketing needs are, responsibilities of all marketing partners, estimated costs, and projected economic benefits.
Overview
1. Give a brief description of your PROJECT.
2. Outline project goals and indicate strategies to obtain goals.
3. Identify market segments (consumer, meetings/conventions, group tour, sports marketing, etc). Then identify and explain your target audience for each market segment (Demographic target: women, families, couples, seniors, etc., and Geographic target: Mid-West (which states), Southeast (which states) etc.
4. Are you implementing new market initiatives? If so, what are they? Or, are you sustaining existing markets? If so, explain how you will sustain them.
5. Outline your organization’s overall marketing campaign. Within your marketing campaign, identify those items seeking TPF grant support.
Performance Measures/Accountability
1. Explain how this project will positively impact tourism tax revenue in your area/region. (Show calculations and projections).
2. Describe all measurement methods used to tract the effectiveness of this project’s marketing efforts. (Inquiries, room nights booked, web site hits, travel show leads, etc.)
FESTIVAL or EVENT APPLICATION
Requested information includes a brief comprehensive overview of your project, what your marketing needs are, responsibilities of all marketing partners, estimated costs, and projected economic benefits.
Overview
1. Give a brief description of your PROJECT.
2. Outline project goals and indicate strategies to obtain goals.
3. Identify and explain your target audience (Demographic target: women, families, couples, seniors, etc., and Geographic target: Mid-West (which states), Southeast (which states) etc.
4. Outline your organization’s overall marketing campaign. Within your marketing campaign, identify those items seeking TPF grant support.
Performance Measures/Accountability
1. Explain how this project will positively impact tourism tax revenue in your area/region. (Show calculations and projections).
2. Describe all measurement methods used to tract the effectiveness of this project’s marketing efforts. (Inquiries, room nights booked, web site hits, travel show leads, etc.)
Application Questions – What do they ask?
Describe your Project What are your project goals; how will you achieve these goals Who are you inviting (market segment-Convention, domestic,
international, group tour, etc.), target audience and Why Where are they from (Geographic) What are ALL your marketing tools. Which ones are you requesting
grant funding How many revenue dollars (over previous year) do you anticipate
your marketing will bring to your area/festival/event. Show how you arrive at $ amount
How do you keep tract
Sponsorship Grant Application
Describe your festival/event/marketing promotion in detail.
How does your organization plan to use this grant to promote your festival/event/area?
Provide the community and regional organizations that support your project.
How many tourists/travelers visited your area or attended your festival or event last year?
What benefits will your community receive by sponsoring this project?
APPLICANT ORGANIZATION MUST SCORE 90 OR ABOVE TO BE CONSIDERED FOR A TPF GRANT!
POINT SYSTEM
Total weight factor =100
Strategies align to obtain goals (25)
New markets initiatives and/or sustaining markets credible (10)
Overall marketing campaign attainable (10)
Tax revenue impact (25)
Measurable mechanics (20)
Required documentation provided (5)
Application clear and comprehensive (5)
Sponsorship Grant Point System
Total weight factor = 100
Project Description Clarity (20)
Marketing Strategies (20)
Degree of Community/Regional Support (20)
Attendance Level Reflective of Outreach (20)
Community Benefit (20)
GRANT TYPE ELIGIBILITY FUNDING PARAMETERS
QUALIFIERS
Established Market Counties Collecting o/$900,000 ATAX
(Beaufort, Charleston, Greenville, Horry, Richland)
$500,000 w/ 2 to 1 Private Sector Match, OR
$400,000 w/2 to 1 Match any source
Score 90 or above to receive a TPF grant allocation.
Out-of-State Marketing
Developing Market 40 Counties Collecting less than $900K ATAX, SCATR, Heritage Corridor
$200,000 w/1 to 1 Match Score 90 or above to receive a TPF grant allocation.
Out-of-State & In-State (Outside 100 Miles)
Sports Marketing Entities w/on-going sports recruitment marketing (No Sporting Events)
$50,000 w/1 to 1 Match Score 90 or above to receive a TPF grant allocation.
Out-of-State Marketing
Attraction Charge admission $40,000 w/1 to 1 Match Score 90 or above to receive a TPF grant allocation.
Out-of-State and In-State Marketing (Outside 100 Miles)
Festival & Event F&E that attract visitors and generate room nights
$20,000 w/1 to 1 Match Score 90 or above to receive a TPF grant allocation.
Out-of-State and In-State Marketing (50 Mi)
Sponsorship Grant Org. engaged in a tourism marketing initiative
$500 w/1 to 1 Match Score 90 or above to receive a TPF grant.
In-State Marketing
TPF APPLICATION
Original and 5 copies(Total: 6)
APPLICATION DEADLINE
Close of Business: MARCH 6, 2009 Cannot FAX or E-mail Original and 5 Copies Address:
SC Parks, Recreation & TourismTourism Partnership Fund1205 Pendleton Street – Suite 110Columbia, SC 29201
GRANT ADMINISTRATION
TPF Guidelines in Program Overview (www.TPFgrant.com)
Obtain PRT approval prior to placement or production of any work
Include South Carolina Logo on all work TPF forms online
CORE STIPULATIONS
REIMBURSEMENT INFOMATION
Complete Reimbursement form (@ www.TPFgrant.com)
Attach copies of invoices, cancelled checks and support documentation
Submit to PRT by May 30, 2010
