PowerPoint Presentation

MINI COST-BENEFIT ANALYSIS OF MY BLOGGING JOURNEY(Based on My Two Weeks of Blogs LinkedIn Data)

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On doing more with less, Jeff said the following today.

What goes on with blogging?

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As to TANGIBLE BENEFITS, blogging

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INPUTSCapitalResourcesManagerial cyclesAmount of investmentNumber of work hoursCost(minimum wage for now)Supposed investmentEstimated SavingsLinkedIn Premium subscription$29.99$29.99PC0.00-Internet0.00-Processes0.00Planning 0.0010172.90172.90172.90Research0.0020345.80345.80345.80Writing0.0040691.60691.60691.60Editing0.0010172.90172.90172.90Publishing0.0010172.90172.90172.90Marketing0.0010172.90172.90172.90Finance and admin0.0010172.90172.90172.90$29.991101,901.901,931.891,901.90

Compared to printed media, blogging is cost-less if not cost-free.

OUTPUTSNr of wordsNr of likesNr of SharesNr of unique commentsNr of viewsNr of connection interactions% of positive responses from viewersArticle # 1HR Lessons I Learned from my Mum39838111621726.73Article # 2My Supposed First Blog and A Life's Journey in a Nutshell295470713414811.49Article # 3Finding What's Lost and the Struggle of a Blogger Wannabe30503011031074.31Article # 4Brainstorming my Life's Purview in a Race Against Time145350067728.40Article # 5Measuring up Against Friday the 13th Odds Through LinkedIn17959029810912.83Article # 6Today's Highlights, Dam Im, Her Eurovision Feat and HR Realm Transcending Different Worlds298730083863.61Article # 710 Reasons We Love About Adelaide218120091932.20Article # 8HR Lessons I Learned from Basketball1942257593.57Article # 9The "Thank You" Email I Should Have Sent156101031323.2321906392118268786.26

Blogging can lead to more meaningful connection interactions in less time, effort and resources.

As to INTANGIBLE BENEFITS, blogging leads to

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Even intangibles could be measured by looking at LinkedIn profile stats.

or by looking at photo viewers details

or looking at the total number of posts views

or knowing how many liked the posts

or knowing how many commented

or knowing who shared the posts.

Out of the LinkedIn data, there are more insights like the trend that thegreatest # of views occur a day after posting...

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that ping backs or including links to articles relevant to the blog really works...

and that there is no significant correlation between blog length and # of viewer activities.

Experts say that blog length should vary depending on intended results.(Source: http://thewritepractice.com/blog-post-length/)

LinkedIn profile data confirmed that longer blogs generate more views.

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There is no significant indication of direct correlation between blog length and positive viewer responses yet.

The same LinkedIn section provides dataon further viewer demographics such as top industries

along which blog theme could be tailor-made to suit the intended audience

Observation: Percentages of viewership are highly concentrated for higher education and HR with Article # 9, while Article # 1 has the most dispersed viewer demographics. Insight: Have this as a guide on what article would be of relevance and should be written.

Top job titles data are also available

to know which articles would be more relevant to viewers

Observation: Article # 7 has less dense readership, while # 9 is the most dense in terms of viewer role title.Insight: Have this as a guide on what article would be of relevance and should be written.

Top locations are indicated as well

that could be used as guide on further blogging content customisation

Observation: Article # 1 was the least dense in viewership location while # 9 was the most dense.Insight: Have this as a guide on what article would be of relevance and should be written.

Many viewers will land on the posts through LinkedIn

and traffic could also be generated by posting links in other social media sites.

Observation: Most readers reached article # 1 through LinkedIn.com. There were more traffic sources for # 2. Facebook traffic had been the highest with article # 5.Insight: Consider posting links to blogs in other social media channels.

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In a nutshell

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The benefits of blogging far outweigh the costs. Thus, blogging will continue.

ID LIKE TO KNOW YOUR THOUGHTS. LETS CONNECT.Invite me through LinkedIn or email me via Esperanza.Pretila@yahoo.com.au.You could also visit my blog site: Words of Hope and Optimism at www.wordpress.com Thank you.

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