SOCIAL PSYCHOLOGY COMIC SCRIPTTAYLOR’S UNIVERSITYFNBE AUG 2014

TEO VI VIEN l LIM ZIA HUEI l YEN WEI ZHENG l MOHD ANWAR BIN FAUZI l TAN WUI XIANG 0321645 0321031 0320266 0320213 0321128

STEREOTYPE

DEFINITION : A GENERAL BELIEF ABOUT A GROUP OF PEOPLE

CONCEPT APPLIED : CALVIN’S DAD GROUPED HIS SON INTO A MINORITY GROUP BECAUSE OF HIS APPERANCE WHERE HE THINKS THAT PEOPLE THAT ARE PICKED ON ARE THE ONES WHO ARE TIMID AND SMALLER IN SIZE

OPERANT CONDITIONING

DEFINITION : USING REINFORCEMENT OR PUNISHMENT TO STRENGTHEN OR WEAKEN A PARTICULAR BEHAVIOUR.

CONCEPT APPLIED : MRS. LEE COMPLIMENTED CALVIN ON HIS JOB WELL DONE AND BECAUSE OF THAT HE IS ENCOURAGED TO PERFORM BETTER IN HIS UP COMING EXAM.

ALTRUISTIC

DEFINITION : BEHAVIOURS ARE DONE FOR SELFLESS REASONS

CONCEPT APPLIED : EVENTHOUGH CALVIN WAS UNHAPPY WITH THE WAY HE WAS TREATED, HIS PARENTS TAUGHT HIM TO BE SELFLESS WHEN HELPING SOMEONE ELSE AND EXPECT NOTHING IN RETURN, HENCE HE DECIDED TO HELP JAMES WITH HIS STUDIES.

SOCIAL LEARNING

DEFINITION : INDIVIDUALS LEARN FROM OBSERVING THE BEHAVIOURS OF OTHERS

CONCEPT APPLIED : JAMES HAD AN ABUSIVE FATHER, HE OBSERVED THE WAY HIS FATHER TREATED HIM AND LEARNT FROM IT. THAT IS WHY HE BECAME A BULLY IN SCHOOL.

THE LOOKING-GLASS SELF

DEFINITION : THE SELF-IMAGE AN INDIVIDUAL FORMS BY IMAGINING WHAT OTHERS THINK OF HIS OR HER BEHAVIOUR AND APPERANCE.

CONCEPT APPLIED : JAMES WAS MADE FUN OF WHEN HE WAS A KID, SO HE DECIDED TO CHANGE HIS IMAGE BASED ON WHAT HE THINKS OTHER PEOPLE WILL JUDGE HIM BY.