Social Psychology

Name : Lee Kai Yung

Student ID : 0318314

Course Code : PSY30203

Title : Journal 2

The advertisement that I found is promoting about cosmetic items from the company

SASA, the advertisement is from newspaper called “Kosmo!”, its a newspaper in Malay

language. This advertisement reflect the element of social psychology concept which is

persuasion. They are using this concept to persuade the guests by showing how good their

products are.

The first point is about credible communicators. This is because they are hiring two

very well-known beautiful artist to promote their products, which is Natasha Hudson and

Ayda Jebat. This two person is make a very strong credible communicators to the public,

because public will think of even though the famous actors are using their products, their

products must be very good.

Next point is attractive communicators. This advertisement is using 2 very beautiful

women to promote. When public see this advertisement, they will think of the products

the 2 women using is the key to make them become beautiful, so that people will buy

their products also. Besides, they also do put in their products’ rewards, such us awarded

Asia pacific super health brand, which make people have feel more guarantee or ensure

safety when using their products.

Furthermore, in this advertisement also show the use of message that do not appear

to change attitudes. For example, the advertisement do not show that the 2 actors who are

promoting their products actually using their products or not, but people tend to think that

way that they are using the products since they are holding it. This is how they change the

attitudes of people towards their products, so they will buy it.

Last but not least, this advertisement also show the message with emotional content.

The title of this advertisement “AURAWHITE BEAUTY, The Aura of Youthful Skin”,

giving out a message about their products will make your skin look young and white.

They also listed out 3 of the benefit of their products, such as helped revitalize, help

repair and help renew the skin, which make public feel more confidence towards their

products, feel reliable and have the feeling to buy their products.