1. * Webinar # 3 The Psychology of Growing a LargeLearning Community

2. * Webinar # 3 The Psychology of Growing a Large Learning Community This program was presented by Training Magazine Networkas a 3-part series of live webinars. Follow this link to view all 3 recordings and download all the materials*:http://bit.ly/ssGrowingSocialLearningWebinars *If you arent already a member of Training Magazine Network, youll need to register along the way.Its quick, free and privacy-protected.About TrainingMagNetwork.com Click this link to create your own free social learning system: http://bit.ly/VFTNetworks-FreeSocialLearningSystem FREE limited eBook: "Growing Social Learning" Special release prior to launch of printed version. To be released on June 15, 2010. Click here to reserve your copy 3. TrainingMagNetwork Story What We Learned About Creating Viable Social Learning Communities Ray E. Jimenez, PhD Chief Architect [email_address] www.vftnetworks.com Gary VanAntwerp VP Implementation [email_address] www.vftnetworks.com * 4. Request a FREE copy of the eBook on Growing Social Learning How to conduct Conversation Mapping Template Techno Profile Survey Micro-Learning Impacts Click here to reserve your copy * 5. Architects, managers and leaders ofTrainingMagNetwork.com and over 500 other social learning networks * 6. 3-Part Webinar Series Webinar # 1 What We Learned About Creating Viable Social Learning CommunitiesWebinar # 2 Lessons Learned from Web 2.0 Technology Development, Implementation and Support: Non-technical Perspective Webinar # 3 The Psychology of Growing a Large Learning Community * 7. Session Outcomes In this session you will learn: new and old learning behaviors finding the sweet spots of member needs adjusting features and processes to build trust consistent focus on providing the best-of-breed speakerslike Bob Pike, Allison Rosette, Thiagi, Jane Bozarth and many others feeding and seeding content with articles, podcasts, recordings, etc providing depth in groups, discussions, networking and many more.* 8. Two frameworks Learning to performance Types of audiences

The beginnings

How to apply learning

How to show impacts

* 9. Webinar # 1 Implementation (Recap)

Look for quick ROI (numbers, results)

Start with familiar, then unfamiliar

Small wins, in-depth personal rewards

Work with dedicated (loving) members, experts, leaders

Expand tools to meet above needs

10. Two frameworks Learning to performance Types of audiences Web 2.0-like interactions Web 2.0-like applications at work * Webinar # 2 Technology (Recap) 11.

Have the end in mind; dont lose sight

Use tools to solve problems; not tools for tools sake

Use Web 2.0 software/programming new brains, practices, tools

Its cheaper, faster, better flexibility

Its aboutpeople with the righttechnology Webinar # 2 Technology (Recap) 12. * 13. * 14. Type in chat what you recall as one idea you have learned from the past two sessions. (Type in chat) 15. Acknowledgement Joyce Cooney Lorri Freifeld Anthony DeRico Kris Stokes Julie Groshens Leah Nelson Robert Kuwada Many others 16. What is TrainingMagNetwork? 17. 12,900 members March 2010 18. History / Milestones 19. Social Media Vs. Social Learning 20. Network Weaver Checklist Weaving - knitting together people, groups, relationships, technology and applications in work and performance. Heart in GrowingCommunities 21. What the weaver does to grow the community? * 22. * Network Weaving Efforts Phases-growth 23. *

Goals: Growa community

• Resource-rich, valuable, sticky

• Facilitate collaboration

• Enable discovery

• Facilitateapplicationof learning

24. * Not fuzzy, touchy, feely,warmmy, goals.Business goals. 25. * Benchmark Levels & Criteria 1 Quantity/Velocity2 -Activity3 Relationships4 Learning occurs 5 Value to members 6 -Viral 26. Growth members Logins Discussions Members 27. Logins 28. Benchmark Levels & Criteria 1 Quantity/Velocity 13K @ 350 to 900 per month 2 - Activity 500 1000 Logins per week 3 Relationships(Average network members no data) 4 Value to members 200 400 downloads per week 4,000 views of recorded webinars in Q4 5 - Viral 350 members per month from other communities(external, e.g. share, send, LinkedIn, Slideshare, etc) 29. Manage the numbers Track the essential numbers. What can you do with the numbers? (Representation only; not accurate) 30. * We wonder what happens at 20,000 to 30,000 members 31. * 32. *

• Casuals (Lurkers)

• Seekers

• Angels (Catalysts)

• Weavers (Leaders )

33. *

• Love thy lurkers

• Why? (Type in chat)

34.

Facilitate Relationship-Development

Whats the value of relationships?

Why are they valuable in achieving businessobjectives?

How can we help people discover each other asresources?

35. *

• How to mold behaviors?

• From passive to Weaver

36. How did we apply Weaving Social Learning to addressLearning Dimensions & Work to Performance? 37. Tools & Content complement members Learning Dimensions 38.

Driving Behavior :Provide Paths to Discovery

Processesdriven by experiences & discovery

Strategic placement of resources

• Discover new resources, engage with new people

• Webinar Follow-up Notices

• Mixed Live & Recorded Webinar Listings

Goals

• Form Behavior

• Enable discovery

39. *

• How sticky isyour content?

40.

Multiple technologies =Variety of styles

Podcasts

Flash

Documents

Video

Interaction

Live presentations

Games

Tips, guides

Urgent Timely Now Useful Immediate Topics 41. *

Vitality & Urgency Something is ALWAYShappeningor about to

Constantly refresh, build assets

Speakers adding content

Podcasts New weekly

Member-Generated Content

42. * Constantly Creating& Selling Value IncentivizeParticipation 43. * Culture Privacy Policy Support 44. * What does this mean in communities? (Type in chat) 45.

Establish Values & Behavior

Trust Communicated in Policies, Privacy Policy upon registration, sets the tone

Trust Modeled Execution throughoutthe community

• • • Values and principles

• • • Respect, privacy

• • • Minimal commerce/advertising, integrity

Focus on business purpose Expectations set in structure, aesthetic design

Set clear policies

46.

Member Education

Show members how to use tools & functions

Users guide -Twitter/Screener technology

Topic pages to educate members

Rays Groups - Use during certification courses

47. * Needs and tools 48.

Understand how social learning can help

Meetbusiness needs

Needs by member-type

Deliver valued tools & learning experiences

Adjust tochangingneeds with growth

49. Evaluation & Selection of Tools & Software Consider tools, micro-tools to help each member-type

Execs Mentoring, communication

Managers Coaching, performance-tracking

Senior staff, SMEs Mentoring, coaching, content-publishing

Rank & File Daily work tools

Learners Goal setting, action planning, online coaching, knowledge-sharing

Trainers Storytelling, content publishing , training impacts tracking

References 50. * Marketing/Communication 51.

Marketing / Communication

Promote Awareness, Create Excitement, Educate Members

Weekly Constant Contact to promote awareness

Promote a variety of content to appeal to varied interests

• Activities Learning experiences, contests, etc.

• Resources

• Featured Members

• Discussions

• Educational materials (how to use the tools)

52. * Weaving BLIND 53. * 54. Two frameworks Learning to performance Types of audiences Web 2.0-like interactions Web 2.0-like applications at work * 55. * You can only manage what you can visualize or capture. 56. Conversation Mapping Network Analysis Gather data by survey,collaborative project, or focus group of interest topics Display data in visualize format Track progress of people and topics, activities Interpret and take actions Example products http://thinkature.com/ http://www.bubbl.us/ http://www.thinkmap.com/ 57. Social Driven SN - Network report TaskLearnSocialize Personal task is high Self-learning is high Personal acceptance, sharing is high 58. Task Driven SN - Network report Network membersInteractive postingsGoal completion Curtis - 9 John - 4 Pearl - 3 Nancy - 3 Fermin - 3 Larry - 2 Curtis - 45 John - 14 Pearl - 9 Nancy - 6 Fermin - 3 Larry - 5 Curtis 80% John 65% Pearl 40% Nancy 40% Fermin 30% Larry 30% What correlations can you see? Check it or circle it. 59. Network profile Can you detect correlations? Curtis - 45 Fermin- 5 Postings are pseudo names 60. Task driven SN - Network profile # 1 Can you detect correlations? More purple, more interactions % of goal accomplished % of goal accomplished 61. Task driven SN - Network profile #2 Can you detect correlations? More purple, more interactions % of goal accomplished % of goal accomplished 62. 63. 64. Manage the numbers show invisible Track the essential numbers. What can you do with the numbers? (Representation only; not accurate) * 65. Eye Drops Implementation Tips 66.

Have the end in mind; dont lose sight

Use the Weaver Checklist and Growing Your Community Matrix

Respect, trust, policies, integrity

Grow, plow, seed, nourish

Its aboutpeople with the righttechnology 67. What key ideas have you learned today? What can you apply immediately? (Type in chat) 68. 3-Part Webinars Webinar # 3 - April 14, 2010 The Psychology of Growing a Large Learning Community Conversation Mapping * 69. Start today! Create your own FREE in-house social learning account www.vftnetworks.com 70.

Community growth planning

Conversation and data mapping

Technology adoption

Business model planning

Implementation, mentoring

Join the Weaver Program Implementing Social Learning to impactwork and performance vftnetworks services: ContactRay Jimenez ( [email_address] ) or Gary VanAntwerp ( [email_address] ) 71. Visitwww.TrainingMagNetwork.com * 5 Ways to Link 72. * Webinar # 3 The Psychology of Growing a Large Learning Community This program was presented by Training Magazine Networkas a 3-part series of live webinars. Follow this link to view all 3 recordings and download all the materials*:http://bit.ly/ssGrowingSocialLearningWebinars *If you arent already a member of Training Magazine Network, youll need to register along the way.Its quick, free and privacy-protected.About TrainingMagNetwork.com Click this link to create your own free social learning system: http://bit.ly/VFTNetworks-FreeSocialLearningSystem FREE limited eBook: "Growing Social Learning" Special release prior to launch of printed version. To be released on June 15, 2010. Click here to reserve your copy 73. Request for a FREE copy of the eBook on Growing Social Learning How to conduct Conversation Mapping Template Techno Profile Survey Micro-Learning Impacts Complete the form http://www.stories2learn.com/sociallearningform/sc-form.php Please send email for more information: http://www.my3mg.com/reusables/contact.php * 74. TrainingMagNetwork Story What We Learned About Creating Viable Social Learning Communities Ray E. Jimenez, PhD Chief Architect [email_address] www.vftnetworks.com Gary VanAntwerp VP Implementation [email_address] www.vftnetworks.com *