pubcon 2012 - seo tools and processes alex volk
DESCRIPTION
My 2012 Pubcon presentation on In-house SEO Tools and Processes.TRANSCRIPT
- 1. In House SEO: Tools andProcessesAlex VolkSearch Marketing DirectorMicrosoft [email protected]@alexvolkhttp://www.linkedin.com/in/alexvolk
- 2. Overview of Microsoft.com Circle sizes indicate top 25 sites based on visits in FY09 2
- 3. It All Starts With Process
- 4. Creating The Case For Change
- 5. SEO Platform Value
- 6. Creating SEO Stewardship
- 7. Creating SEO Stewardship
- 8. Creating SEO Stewardship
- 9. Reporting as StorytellingAvoid regurgitatingFacts and figuresPeople dont wantto spend time inendless amountsof data
- 10. Reporting as StorytellingStorytelling is aboutStating your caseUsing powerful visualsTelling stories that stick
- 11. [email protected]@alexvolkhttp://www.linkedin.com/in/alexvolk