public health › › files › 2... · 2019-07-08 · organizers: mida ltd., italian company...

Organizer: Associate Organizer:

Ministry of Health of Ukraine www.publichealth.com.ua

PUBLIC HEALTH

POST-SHOW REPORT

International

Medical

Exhibition

October 4-6, 2016

IEC, Kyiv, 15 Brovarsky Ave.

Exhibitors

Statistics



Number of exhibitors: 270 Number of represented countries: 14

Countries participating in “Public Health ‘2016”

2

202 221 270

2014 2015 2016

Number of exhibitors

Exhibitors

Goals and Results of

Participation



78% of exhibitors have found new clients at the exhibition

3

48%

39%

12%

6%

34%

58%

90%

60%

32%

Search for regional dealers

Market analysis

Organization of workshops/presentations

Meeting with the state officials

Launch of a new product/technology

Support the contacts with current clients

Boost a product/company reputation

Sale of a product/technology

Doctors' database

13%

32%

78%

44%

9%

Organized presentations for doctors

Organized presentations for distributors

Found new clients

Got consent about concluding

contracts

Concluded new contracts

Goals of Participation*

Results of Participation*

*according to participants’ questionnaires



Exhibitors

About Visitors

53% of exhibitors are fully satisfied with the number and quality of the visitors’ audience

4


29%

38%

26%

7%

Number of professionals, who visited the

company’s booth*

Over 100

51 to 100

21 to 50

20 and less

9%

54%

33%

4% Excellent

Good

Satisfactory

Unsatisfactory

5%

52%

38%

5%

Exhibitors’ evaluation of the

number of visitors*

Exhibitors’ evaluation of the

quality of visitors*

5%

52%

38%

5%

Exhibitors

Testimonials



“Teleoptic”, Mr. Yuriy N. Kovalenko, Director “The exhibition was organized very well this year, by all means. I’d like to admit a proper marketing campaign: the information about the event was everywhere, which resulted in attracting the visitors. Thanks to the scientific program many interesting people have come. For the first time this year a meeting for city mayors, who make decisions, was organized. This is what the financing of the medicine depends upon. Over 120 city mayors from various regions have come, attended the events, learned the new products at the exhibition. Now good changes in medical industry can be expected. The impression about the exhibition is very good, the organizers have worked very well. Good job!” “Heaco”, Mr. Andrew Los, Head of Wholesale Department “Public Health” exhibition was held on the very high level this year. We met a lot of target visitors – doctors, potential business partners, which contributes to spreading the trading network throughout Ukraine, as well as foreign partners. It is really positive that city mayors have attended the exhibition and learned the new equipment, presented by our company too. Thanks to the organizers.” “Esaote”, Mr. Andrew I. Svetlov, Commercial Director “We reached our main goal at this exhibition: presented the new equipment – a modern expert-class elastography apparatus. Another result we received from the exhibition is meeting with our constant and potential clients. A range of meaningful appointments have been arranged, people have found necessary equipment at our booth and we concluded the required number of contracts. We are satisfied with the exhibition, everything was well organized and done in proper time.” “Medapparatura”, Mr. Andrew N. Naer, Head of Commercial Department “The issues of telemedicine, modern technologies of image processing were observed from the point of view of radiology. More international exhibitors are desired, of course. Our impression from the exhibition is positive, we are surely interested in participation next year.”

86% of exhibitors are fully satisfied with their participation in the exhibition. 82% of exhibitors will recommend the exhibition to their partners

5

Visitors

Statistics



Unique visitors: 8 350 Number of visits: 12 205

*Visit of the exhibition – the number

of repeated visits of the exhibition by

unique visitors

*Unique visitor – a person, who was

registered as a visitor once, dependless

how many times he had visited this

exhibition

6

Number of unique visitors *

4091

4909

8350

2014 2015 2016

5268

7478

12 205

2014 2015 2016

Visitors

Geography of visitors



Specialists from all regions of Ukraine have visited the exhibition

Western

region

Northern region

Central

region

Eastern

region

Southern

region

7%

Kyiv

3% 10%

13%

63%

4%

Specialists from 32 world countries have visited the event: Azerbaijan, Belarus, Bulgaria,

Czech Republic, Germany, Greece, Georgia, Egypt, Ecuador, Yemen, Israel, India, Iran, Italy, Japan, Kenya, Kuwait, Latvia, Lebanon, Lithuania, Moldova, New Zealand, the Netherlands, Poland, Russia, Serbia, Switzerland, Turkey, the USA.

7

Visitors

Positions of Visitors


Ministry of Health of Ukraine

www.publichealth.com.ua

36% of visitors – top managers of organizations

Positions of visitors

8

3%

1%

2%

1%

1%

1%

5%

8%

19%

6%

36%

9%

3%

5%

Other

Scientist

Intern, student

State medical structure employee

Tourist company specialist

Pharmacy technician

Engineer, technical specialist

Sales department specialist

Director

Medical nurse

Physician

Department chief doctor

Deputy chief physician

Chief physician

Visitors

Activity Profile



Activity Profile of Visitors

93% of visitors will recommend the exhibition to their colleagues

9

4%

1%

1%

1%

1%

1%

2%

2%

3%

5%

5%

7%

10%

20%

37%

Others

Insurance company

Sanitation and preventive institution

Dental medicine institution

SPA/wellness service company

Medical tourism company

Professional association, union

Farmaceutic institution

Drugstore

Administrative institutions, ministries

Producer of medicines and equipment

Medical education institution

Distribution of medical equipment and

products

Private medical clinic

State medical clinic

Visitors

Thematic Sections of the

Exhibition



Topics of the Exhibition Interesting for Visitors

94% of visitors plan to attend the next exhibition

10

3%

2%

5%

5%

5%

1%

6%

6%

7%

7%

7%

10%

15%

21%

Other

Rehabilitation

Laboratory

Reproductive and perinatal medicine

Ophthalmology

TechPharma

Pharma

Digital medicine

Reanimation

Medical tourism

Beauty and health

Emergency medicine

Products for medical purposes

Medical equipment and apparatus

Visitors

Goals/Results of visiting



Goal of Visiting the Exhibition*

Results of Visiting the Exhibition*

89% of visitors are fully satisfied with their visit of the exhibition

11

7%

16%

22%

23%

32%

Promotion of own products and

services

Personal interests

Educational purposes

Search for products and services for

business

Obtaining general professional

information


1%

18%

45%

23%

17%

23%

Made volume purchasing

Found new suppliers

Learned about new products

Had appointments with current

partners

Participated in educational events

Purchased the required

products/services



Program

ProfMeeting

FOC service for visitors, who make purchases of medical and pharmaceutic products

12

38

50 57

2014 2015 2016

Number of Participants of ProfMeeting Program

33%

5% 36%

12%

14%

Positions of ProfMeeting

Program Participants

Directors

Deputy Directors

Chief

physicians/physicians

Deputy Chief physicians

Managers/specialists

22%

9%

17%

4% 7%

41%

Geography of ProfMeeting Program

Participants according to regions

Central

Eastern

Southern

Northern

Western

Kyiv



For the first

time

within the

exhibition

October 4

Presentation of reanimation ambulance car designed by the company “Vidi Unicommerce” on the

base of the new Ford Transit

Audience: everyone interested

Specialized seminar-conference for city mayors “Efficiency of Medicine: Experience and

Opportunities”

Audience: state healthcare governmental structures representatives, 120 people.

Organizer: All-Ukrainian public organization “Club of Mayors”, Premier Expo company

October 4-6

Medical Outsourcing Days

Audience: managers and owners of medical clinics, chief physicians, 300 people.

Organizer: Healthcare Studios

Digital Med-Innovations in Medicine

Audience: everyone interested

Organizers: Medblog, International Society for Telemedicine & eHealth – IsfTeH

International Сross-disciplinary Congress (Kiev Evidence Week)

Audience: physicians of 15 medical profiles, 600 people.

Organizer: Ukrainian Medical Association, Premier Expo company

October 6

“Chief Physician Day – 2016”

Audience: chief physicians, chairpersons of medical institutions, 250 people.

Organizers: Premier Expo company, ITE- Group, JK Consulting Group

Service “Free Bus Transfer to the Exhibition”

Audience: over 150 doctors and medical specialists from three Ukrainian cities – Chernihiv, Cherkasy

and Zhytomyr

Organizer: Premier Expo company

13

Scientific

Program



1900 people – total number of attendees of the scientific program

“Rehabilitation School” Audience: PM physicians, exercise physiologists, recreation therapists, 120 people. Organizers: Ukrainian Academy of Rehabilitation and Human Health, Ukrainian Scientific and Practical Medical Center of Neurology and Rehabilitation, Healthcare Department of Kyiv City State Administration Conference “Diagnosis and Treatment of Bronchoobstructive Diseases” Audience: pulmonologists, primary care physicians, therapeutists, 70 people. Organizers: Mida Ltd., Italian company MIR-Medical International Research, with participation of research workers of National Institute of Phthisiology and Pulmonology named after F.G. Yanovsky, National Medical University of Ukraine named after O.O. Bogomolets, National Medical Academy of Postgraduate Education named after P.L. Shupyk. Research and practical seminar “Modern Technologies and Trends in Ophthalmology” Audience: ophthalmologists, 250 people. Organizers: National Medical University of Ukraine named after O.O. Bogomolets, All-Ukrainian Ophthalmologists’ Alliance, Kyiv Society of Ophthalmologists Research and practical conferences: “Place of emergency medicine in the practice of family doctors”, “Proximal migration of ureteral stones”, “Prognosis, prevention and variants of solution”, “ischemic kidney disease – modern vision of the problem”, “Peculiarities of treatment tactics choice in younger children with reflexion megaloureter”, “Modern approach to treatment of abdominal form of cryptorchidism in children”. Audience: family physicians, internists, urologists, 60 people. Organizer: National Medical Academy of Postgraduate Education named after P.L. Shupyk. Joint conference of neurosurgeons and otolaryngologists “Current Problems of Neurosurgery and Otorhinolaryngology”. Audience: neurosurgeons, otolaryngologists, 70 people. Organizers: Institute of neurosurgery named after A.P. Romodanov of the Academy of Medical Sciences of Ukraine, Institute of otolaryngology named after professor A.S. Kolomyichenko of the Academy of Medical Sciences of Ukraine Conference “Transfer of New technologies to the Healthcare of Ukraine” Audience: pulmonologists, surgeons, family physicians, therapists, pediatricians, 60 people. Organizer: National Medical University of Ukraine named after O.O. Bogomolets. 14



Exhibition and

Conference on

Medical Tourism

«МТЕС.Kiev»

On the same ground with “Public Health’2016” exhibition and conference of medical tourism MTEC.Kiev – an event, which consolidates the healthcare and tourism industry professionals – was held under support of Ukrainian Medical Tourism Association (UAMT) and Association of Medical Tourism Doctors (AMTD). Representatives of foreign clinics, rehabilitation and wellness centers, plastic surgery clinics, aesthetic medicine centers, rehabilitation resorts, Ukrainian sector of health and medical tourism, operators of outbound medical tourism took part in MTEC.Kiev 2016. Within the bounds of International exhibition and conference of medical tourism MTEC.Kiev B2B VIP Hosted Buyers Programm and IV International Congress of Medical Tourism took place.

65% of visitors attended the

exhibition and conference of

medical tourism МТЕС.Kiev for the

first time

Positions of the visitors

15

1%

2%

7%

22%

13%

36%

4%

2%

13%

Insurance agent

State structure employee

Sales department specialist

Tourist company specialist

Physician

Director

Deputy Chief physician

Department Chief doctor

Chief physician

Partners



Информационные партнеры

Information support General information partner

Associate Organizer Support

Our thanks to the partners of “Public Health’2016”

16

See you next year!

26-th International Medical Exhibition

PUBLIC HEALTH

3 - 5 October 2017

Kyiv, IEC

15 Brovarsky Ave.

Project Director:

Margarita Onishchenko Phone.: (044) 496 86 45 (ext. 262)

e-mail: [email protected]

public health › › files › 2... · 2019-07-08 · organizers: mida ltd., italian company...

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