public relations in the digital era
DESCRIPTION
what to say and whenTRANSCRIPT
PR on Social: Knowing What to Say and When
Presented by Lindsey Fair
Don’t pre-schedule.
Don’t delete.
Don’t buy love.
Don’t lashout.
Don’t piggyback – someone will get hurt.
Don't under-
estimate the
power of social
Don’t mix biz with pleasure.
But if you do...
handle it like this.
DO your research.
DO post like a reporter. Interesting and Often, and most of all accurate.
DO keep it on social.
DO listen.
DO respond.
Do use a pro.
@14theories@lindseyfair
facebook.com/14theories
613.536.7192